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Jake Weatherly - Startup Weekend Presentation
 

Jake Weatherly - Startup Weekend Presentation

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Jake Weatherly - Startup Weekend Presentation Jake Weatherly - Startup Weekend Presentation Presentation Transcript

  • April 19, 2013 1Jake Weatherly – CEO & Co-Founder, SheerID, Inc.
  • My Story 2
  • Idea vs. Opportunity• Total Addressable Market • Market Size x Value of Product/Service = Opportunity • Beware the “$1 from Everyone in China Assumption”• Timing – Product/Service Adoption • Apple Newton vs. Apple iPad• BEWARE of the “If you build it, they will come” trap• Tests • Get Pitch-ready • Is the Team Forming? • Are Advisors Joining? • Are you Getting (Potential) Investors/Partners/Prospects Excited?BONUS 3
  • Don’t Lose Sight of Tradition• Functional Areas of Business • Marketing • Sales • Ecommerce: Funnel, Platform, Processing, Fulfillment, Service/Support • Direct Sales Model: Prospecting, Network, Tools, Style • Channels, Partners, Resellers, JVs, Affiliates • Development • Subscribe to the Agile Manifesto • Architecture/Design, Engineering, Testing • Improvements, Project Management • Service • Never Lose Customers • Finance 4 • Bring in Accounting Early
  • Marketing• Phase 1: Research • Planning & Getting Pitch-Ready • Focus Groups & Surveys • Go Old-School, Guerilla Tactics• Phase 2: Test Marketing/Sales • Create Value with Contracts, LOI’s, Quotes• Phase 3: Launch • Multi-variant Test EVERYTHING • Rinse & Repeat• Phase 4: Leveraging Success/Validation • Develop Content for Validation – Expertise, Testimonials, White Papers• Phase 5: Exit • There’s an Art to Marketing for ExitBONUS 5
  • It’s ALL About the Team• Be a Co-Founder, not a Founder • Collaborate • Start-up Team Math is Multiples (1+1=3)• Hire Right • Your Network – Team, Advisors, Family, Friends• YOU CAN BUY TIME• Fire Fast! BONUS 1. 2. 6 3.
  • Piggyback – What’s Out There?• Incubators • Founders Seeking Co-Founders • Seasoned Executives • Investors & Advisors• Contractors• VA’s• Outsourcing• JVs• Partnerships• API’s• OpenSource Projects 7• AWS/EC2
  • Piggyback – What’s Out There?• MarketPlaces • Amazon • eBay • BestBuy • AppStore • SalesForce AppExchange • FaceBook • GroupOn/LivingSocial • Etsy • Magento/Xcommerce/eBay/PayPal • BrainTree/PayPalBONUS 8
  • Beware of the Sexy Factor• Investment is Dangerous• Don’t Celebrate Early, but Definitely Celebrate Often• Pass Break-Even & Build• 24 Hours in Vegas, 12 Hours in San Francisco• 24 Hours in Malibu – On the Beach?• Spend Money like You’re HomelessBONUS 9
  • The Plan is ALWAYS Wrong!• Banks want Business Plans• Start-up Funding from Banks is Dead• Pitch Deck is the New Plan• Forecast your Financials – Constantly• ….And be Religious about “Planned vs Actual” AnalysisBONUS 10
  • SheerID Verifies Student Discounts Coupon Codes Customer Loyalty Programs Active-Duty Military Teacher/FacultyGovernment Employees Travel Agencies Discounts for Corporate Partners Membership GroupsDiscounts for Non-Profits Military Veterans Employee Discounts New Customer Discounts Small Businesses 11 First Responders SheerID, Inc. Confidential and Proprietary Information
  • Hosted Solution--PGA 12 Go To Site SheerID, Inc. Confidential and Proprietary Information
  • Integrated Solution—Tableau 13 Go To Site SheerID, Inc. Confidential and Proprietary Information
  • Reseller Solution—Amazon Go To Site 14 SheerID, Inc. Confidential and Proprietary Information
  • Now GO START YOURBUSINESS!!Jake Weatherly 15Jake@SheerID.com541.221.9504 SheerID, Inc. Confidential and Proprietary Information