What's happened, Who's used it, and What's on the horizon on the future Open APIs: Kathy Kempff, Charity Dynamics Shannon ...
Who you Are? <ul><li>Nonprofit Staff </li></ul><ul><ul><li>Development/Fundraising </li></ul></ul><ul><ul><li>IT Staff </l...
What’s your API Experience? <ul><li>New to APIs </li></ul><ul><li>Basic working knowledge of APIs  </li></ul><ul><li>Knowl...
AGENDA <ul><li>Understanding the benefits of using an integrated API </li></ul><ul><li>Measuring the return on investment ...
<ul><li>Application Programming Interface </li></ul><ul><li>Wikipedia definition of an API: </li></ul><ul><ul><li>An API i...
<ul><li>AN API is typically a defined set of Hypertext Transfer Protocol (HTTP) request messages expressed in Extensible M...
<ul><li>APIs were initially targeted to solve the data integration problem </li></ul><ul><li>Before APIs, data integrity w...
<ul><li>Extensibility </li></ul><ul><ul><li>Extends the outreach of nonprofits to web communities where constituents find ...
<ul><li>Web communities have created an open architecture for sharing content and data between applications </li></ul><ul>...
<ul><li>FACEBOOK </li></ul><ul><li>FLICKR </li></ul><ul><li>Other Social Networks </li></ul>Find Constituents Where They A...
Increase Engagement <ul><li>Integrate constituent interactions with a creative engagement opportunity while capturing the ...
EXAMPLE: Boundless Fundraising <ul><li>Seamlessly connects peer to peer fundraising to Facebook </li></ul><ul><li>Auto-upd...
EXAMPLE:  Personalized Video <ul><li>Personalized video for event participants to send to their friends and family to ask ...
EXAMPLE: Smart Phone Apps
EXAMPLE: Google Maps <ul><li>Allows new visitors to place a flag on the map and sign up for more information </li></ul><ul...
EXAMPLE: Flickr <ul><li>Allows new visitors to share a photo and sign up for more information </li></ul><ul><li>Used in sl...
EXAMPLE : Amazon Payments <ul><li>Donation payment through Amazon </li></ul><ul><li>Records donation in primary online dat...
Measuring ROI <ul><li>Define the purpose of the API initiative </li></ul><ul><li>How can the benefits of the project be me...
Measuring ROI continuted <ul><li>What is the cost of not pursuing the API project? </li></ul><ul><ul><li>Data silos: dupli...
Selling an API project <ul><li>Define the true cost of the API project </li></ul><ul><ul><li>Initial project cost to launc...
American Cancer Society Case Study Shannon Bridges  Director, Relay For Life Online Events
About Relay for Life <ul><li>Event program launched  in 1985 </li></ul><ul><li>Over 5,000 events </li></ul><ul><li>Largest...
Challenge & Solution <ul><li>CHALLENGE: </li></ul><ul><ul><li>How to reach new constituents and donors during an economy d...
How it Works <ul><li>Participants add Facebook application via event website/email </li></ul><ul><li>Participants get a pr...
How it Works <ul><li>Stream stories are posted on behalf of participants spreading the word about their fundraising progre...
<ul><li>Raised over  $750k in first 8 months of 2009 </li></ul><ul><li>Over  71,000  boundless fundraising users </li></ul...
Cumulative Raised Over Time
<ul><li>Of all online donations: </li></ul><ul><ul><li>74% of Donations sourced through Boundless Fundraising are made by ...
Stronger Participants Participants using Boundless Fundraising are more productive fundraisers, they also are more likely ...
Conclusion <ul><li>Extending participant fundraising to Facebook using APIs enabled us to </li></ul><ul><ul><li>Attract ne...
The Arthritis Foundation Case Study Sara Orrell  Associate Vice President, Cause Development
Arthritis Foundation
Arthritis Foundation Signature Events <ul><li>127 Events across the country </li></ul><ul><li>Over 100,000 participants </...
Objectives and Goals <ul><li>Increase participation and fundraising </li></ul><ul><li>Enable participants to be as success...
Key to Peer to Peer Fundraising Success <ul><li>Make fundraising easy and fun </li></ul><ul><li>Increase the number of peo...
Requirements <ul><li>No additional database of participants or donors </li></ul><ul><li>No additional donation processing ...
Boundless Fundraising Facebook <ul><li>Extend participants reach to their Facebook network </li></ul><ul><li>Easy add to c...
Why Bother with Facebook? Sources: 1. Facebook.com Statistics 2. Nielsen/NetRatings Report March 2009 3. Washington Post, ...
Boundless Fundraising for Facebook - RESULTS <ul><li>Jingle Bell Run </li></ul><ul><li>Nearly 4,000 or 4% of participants ...
VMix Video Project <ul><li>Integrated video into custom giving page </li></ul><ul><li>Giving page contains direct links to...
VMix Video Results <ul><li>Increased overall fundraising by 22% </li></ul><ul><li>Increased overall participation by 15% <...
Boundless Fundraising Email Badge <ul><li>Allow participants to ask for donations with every email they send </li></ul><ul...
National Trust for Historic Preservation  Case Study Susan Neumann   Director of Engagement, Membership Department
PreservationNation
Who are the people in our neighborhood? <ul><li>Professional affiliations </li></ul><ul><ul><li>Architects </li></ul></ul>...
Lay people
Mystery Preservationists <ul><li>Those who don’t even KNOW they are preservationists </li></ul>
Added Complexity
Challenge <ul><li>How to be flexible for these audiences, yet keep everyone in central database? </li></ul><ul><li>How to ...
Power of API’s <ul><li>Made engagement in PreservationNation accessible and flexible for people regardless of their role i...
This Place Matters—Phase 1 <ul><li>Effort to display and feature places around the country </li></ul><ul><li>Gather photos...
This Place Matters—Phase 2 <ul><li>Broader scope of photos & audiences </li></ul><ul><li>Make it easier to participate </l...
Customized Data Collection <ul><li>Custom forms using Convio API tool. </li></ul><ul><li>Custom data capture connected to ...
Photo slideshow <ul><li>500% increase in photo submissions across country </li></ul><ul><li>Broad diversity of photos </li...
Geographic & Topic Data Collection
Photo Mosaic <ul><li>Additional marketing use of customized survey and data collection. </li></ul><ul><li>Photos used in c...
Photo Contest <ul><li>Low threshold opportunity to capture individuals </li></ul><ul><li>More than 6,000 voters </li></ul>
TPM 3.0 <ul><li>Tool provided to regional and community groups to make their own segmented slideshows. </li></ul>
Extending the reach Using API functionality and program messaging into new programs.
Values of API investment <ul><li>Flexible applications connected through centralized database. </li></ul><ul><li>House fil...
The Future of APIs <ul><li>Platforms being more open with  increased # of APIs </li></ul><ul><li>Explosion  of new applica...
Q & A
Evaluation Code:  167 How Was this Session? Call In Text Online Call  404.939.4909 Enter Code  167   Text  167  to  69866 ...
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Open APIs- what's happened, who's used it, and what's on the horizon on the future

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Open APIs were made widely available in the past several years. The real question however, is how have non-profit organizations been able to leverage Open APIs to further their mission and how successful have they really been? As a non-profit organization who is considering embracing Open API technology, it’s critical to understand how to measure its success and ROI. This session will review how using Open API technology can help you further your mission. API technology continues to evolve as non-profit organizations are pushing the limits of current functionality. What does the future hold for API technology and how can non-profit organizations continue to innovate and influence the next generation of open integration?

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  • The Arthritis Foundation is the only national not-for-profit organization that supports the more than 100 types of arthritis and related conditions.  Founded in 1948, with headquarters in Atlanta, the Arthritis Foundation has multiple service points located throughout the country. The Arthritis Foundation is the largest private, not-for-profit contributor to arthritis research in the world, funding more than $380 million in research grants since 1948. The foundation helps people take control of arthritis by providing public health education; pursuing public policy and legislation; and conducting evidence-based programs to improve the quality of life for those living with arthritis.
  • Give an overview of these signature events, great to include any particulars on why these events based on participant type etc are a great fit to try something new and extend outreach
  • Cover the goals that you wanted to make participants successful, add in that 2009 was a tough year and it’s still a tough year in many communities, wanted 25 year anniversary to be an overall success story w continued growth. Have gotten lots of requests for social media, but wanted to make sure you were using it in a strategic way that would really drive participation and fundraising in addition to brand promotion Chapter event managers already have a heavy load and in some cases are also impacted by staffing changes due to a tough 2009
  • When we were looking at ideas we want to make sure that we could give participants things that would really help them be successful. It’s really hard to get people to ask friends and family for money, even harder to get them to ask again and yes, again
  • Who doesn’t love Facebook? It was something fun and easy to offer our participants Easy to add and tap into a whole network of people they may not have even considered asking Updated friends when they made progress on their goal – exactly what you would recommend to a participant, but automated it for them to have a best practice
  • Make the point that Walk is still in progress. Based on results of Jingle Bell put in place for Walk Add if there’s any annecdotal feedback
  • Point to links and name on the page for the participant We know a personal video would boost the results for a participant, but the challenge for most participants is the effort to create the video. So, we used our event video, but made it personal with customizations.
  • Make the point that this was one of several marketing efforts that boosted overall resutls.
  • Make the point that this is recently launched. We’ll give you some stats to share verbally, but don’t want to have in writing a partial result
  • Realized we had something good here for general audiences—make this accessible to non-insiders
  • Made with the API tool to drive data to Cons. 360 and building blocks for ongoing segmentation. Set up autoresponders, welcome series.
  • Low threshold opportunity
  • Use the core technology as constant through variety of marketing initiatives; built once, many applications and draws.
  • Capacity building among local communities; driving content on site; furthering mission; empowering for constituents
  • Open APIs- what's happened, who's used it, and what's on the horizon on the future

    1. 1. What's happened, Who's used it, and What's on the horizon on the future Open APIs: Kathy Kempff, Charity Dynamics Shannon Bridges, American Cancer Society Sara Orrell, Arthritis Foundation Susan Neumann , National Trust for Historic Preservation Session Code: 167
    2. 2. Who you Are? <ul><li>Nonprofit Staff </li></ul><ul><ul><li>Development/Fundraising </li></ul></ul><ul><ul><li>IT Staff </li></ul></ul><ul><ul><li>Web Master </li></ul></ul><ul><li>Vendors </li></ul><ul><li>Consultants </li></ul>
    3. 3. What’s your API Experience? <ul><li>New to APIs </li></ul><ul><li>Basic working knowledge of APIs </li></ul><ul><li>Knowledgeable & experienced using APIs </li></ul>
    4. 4. AGENDA <ul><li>Understanding the benefits of using an integrated API </li></ul><ul><li>Measuring the return on investment for using APIs </li></ul><ul><li>How to sell an API project internally at your organization? </li></ul><ul><li>APIs at play: How using APIs resulted in increased revenue, engagement and brand awareness </li></ul><ul><ul><li>American Cancer Society case study </li></ul></ul><ul><ul><li>Arthritis Foundation case study </li></ul></ul><ul><ul><li>National Trust for Historic Preservation case study </li></ul></ul><ul><li>The future of APIs </li></ul><ul><li>Q&A </li></ul>
    5. 5. <ul><li>Application Programming Interface </li></ul><ul><li>Wikipedia definition of an API: </li></ul><ul><ul><li>An API is an interface implemented by a software program to enable interaction with other software, similar to the way a user interface facilitates interaction between humans and computers. </li></ul></ul>What are APIs? Application A Application B Request data Retrieve data API
    6. 6. <ul><li>AN API is typically a defined set of Hypertext Transfer Protocol (HTTP) request messages expressed in Extensible Markup Language (XML) or JavaScript Object Notation (JASON) format </li></ul><ul><li>Communication style trends </li></ul><ul><ul><li>Moving away from Simple Object Access Protocol (SOAP) </li></ul></ul><ul><ul><li>Increasing popularity in Representational State Transfer (REST) </li></ul></ul>API Tech Talk
    7. 7. <ul><li>APIs were initially targeted to solve the data integration problem </li></ul><ul><li>Before APIs, data integrity was tackled by one of the following ways: </li></ul><ul><ul><li>Manual data exchange importing/exporting flat files </li></ul></ul><ul><ul><li>Custom software middleware solutions </li></ul></ul><ul><ul><li>Selecting a single software provider to meet all needs – although may not be the best at all functions </li></ul></ul>Traditional Focus of APIs
    8. 8. <ul><li>Extensibility </li></ul><ul><ul><li>Extends the outreach of nonprofits to web communities where constituents find themselves </li></ul></ul><ul><li>Flexibility </li></ul><ul><ul><li>Enables nonprofits to use best of breed versus one size fits all approach </li></ul></ul><ul><li>Integration </li></ul><ul><ul><li>Ensure data integrity between different platforms and avoids data silos </li></ul></ul>Benefits of APIs
    9. 9. <ul><li>Web communities have created an open architecture for sharing content and data between applications </li></ul><ul><li>APIs are no longer a “nice to have” but a “requirement” in order for products to go mainstream </li></ul><ul><li>Increased # of API solutions </li></ul><ul><li>Commercial products being more accessible to nonprofits </li></ul>How APIs have Evolved
    10. 10. <ul><li>FACEBOOK </li></ul><ul><li>FLICKR </li></ul><ul><li>Other Social Networks </li></ul>Find Constituents Where They Are YOUTUBE PAYMENT SYSTEMS MOBILE DEVICES
    11. 11. Increase Engagement <ul><li>Integrate constituent interactions with a creative engagement opportunity while capturing the data in your primary online database </li></ul><ul><ul><li>Update constituent records </li></ul></ul><ul><ul><li>Update transactions </li></ul></ul><ul><li>Allows for seamless integration into ongoing eMarketing programs </li></ul><ul><ul><li>Welcome series </li></ul></ul><ul><ul><li>Segmented communications </li></ul></ul>
    12. 12. EXAMPLE: Boundless Fundraising <ul><li>Seamlessly connects peer to peer fundraising to Facebook </li></ul><ul><li>Auto-update status throughout the event </li></ul><ul><li>Sourced over $15million for non-profits in last 12 months </li></ul>www.boundlessfundraising.com
    13. 13. EXAMPLE: Personalized Video <ul><li>Personalized video for event participants to send to their friends and family to ask for support </li></ul><ul><li>Significant increase in participant asks through social media and email </li></ul><ul><li>Fundraising success </li></ul>http://makingstrides.acsevents.org
    14. 14. EXAMPLE: Smart Phone Apps
    15. 15. EXAMPLE: Google Maps <ul><li>Allows new visitors to place a flag on the map and sign up for more information </li></ul><ul><li>High level of user engagement </li></ul><ul><li>Integrates into ongoing member acquisition programs </li></ul>http://www.preservationnation.org/take-action/this-place-matters/
    16. 16. EXAMPLE: Flickr <ul><li>Allows new visitors to share a photo and sign up for more information </li></ul><ul><li>Used in slideshow, photo contest, and mosaic </li></ul><ul><li>Integrates into ongoing member acquisition programs </li></ul>http://www.preservationnation.org/take-action/this-place-matters/
    17. 17. EXAMPLE : Amazon Payments <ul><li>Donation payment through Amazon </li></ul><ul><li>Records donation in primary online database </li></ul>http://support.nature.org/amazon
    18. 18. Measuring ROI <ul><li>Define the purpose of the API initiative </li></ul><ul><li>How can the benefits of the project be measured? </li></ul><ul><ul><li>New constituent acquisition: Measurement - # constituents </li></ul></ul><ul><ul><ul><li>Donors </li></ul></ul></ul><ul><ul><ul><li>Volunteers </li></ul></ul></ul><ul><ul><ul><li>Event participants </li></ul></ul></ul><ul><ul><ul><li>Advocates </li></ul></ul></ul><ul><ul><li>Fundraising: Measurement - dollars raised </li></ul></ul><ul><ul><li>Brand awareness: Measurement – site hits </li></ul></ul>
    19. 19. Measuring ROI continuted <ul><li>What is the cost of not pursuing the API project? </li></ul><ul><ul><li>Data silos: duplicate data issue, lack of data integrity </li></ul></ul><ul><ul><li>Not extending your outreach and attracting new constituents, resulting in not achieving goals long term </li></ul></ul>
    20. 20. Selling an API project <ul><li>Define the true cost of the API project </li></ul><ul><ul><li>Initial project cost to launch </li></ul></ul><ul><ul><ul><li>Actual cost & opportunity cost </li></ul></ul></ul><ul><ul><li>Any maintenance required post launch </li></ul></ul><ul><ul><ul><li>What if the API changes? </li></ul></ul></ul><ul><ul><ul><li>Scalability implications </li></ul></ul></ul><ul><ul><ul><li>Hosting costs </li></ul></ul></ul><ul><li>Define short and long term benefits </li></ul><ul><ul><li>How can these benefits be measured and reported </li></ul></ul>
    21. 21. American Cancer Society Case Study Shannon Bridges Director, Relay For Life Online Events
    22. 22. About Relay for Life <ul><li>Event program launched in 1985 </li></ul><ul><li>Over 5,000 events </li></ul><ul><li>Largest event program in the US </li></ul><ul><li>Participants are asked to fundraise as part of their registration </li></ul><ul><li>Low barrier to participate – only a $10 registration fee </li></ul>
    23. 23. Challenge & Solution <ul><li>CHALLENGE: </li></ul><ul><ul><li>How to reach new constituents and donors during an economy downturn </li></ul></ul><ul><ul><li>Avoiding rogue Facebook applications and fundraising tools </li></ul></ul><ul><li>SOLUTION: </li></ul><ul><ul><li>Leverage APIs to integrate participant fundraising to social networks </li></ul></ul><ul><ul><li>Boundless fundraising for Facebook enabled both the recruitment of new participants and new donors </li></ul></ul>
    24. 24. How it Works <ul><li>Participants add Facebook application via event website/email </li></ul><ul><li>Participants get a profile badge with their fundraising progress and a link to both join them in the event or support them with a donation </li></ul><ul><li>APIs are used to update the badge and get updated fundraising statistics </li></ul>
    25. 25. How it Works <ul><li>Stream stories are posted on behalf of participants spreading the word about their fundraising progress and a donation ask. </li></ul><ul><li>Facebook enables participants to fundraising year around rather than just during the event season </li></ul>
    26. 26. <ul><li>Raised over $750k in first 8 months of 2009 </li></ul><ul><li>Over 71,000 boundless fundraising users </li></ul><ul><li>Over 3,200 new event registrations </li></ul><ul><li>Implemented for pilot group of 1,000 events </li></ul><ul><li>Based on 2009 results – ROI was proven and rolled out to all events for 2010 </li></ul><ul><li>*Data includes donations to all RFL events taking place on or before August 31, 2009 and donations sourced directly through Boundless Fundraising </li></ul>Relay For Life Results Highlights
    27. 27. Cumulative Raised Over Time
    28. 28. <ul><li>Of all online donations: </li></ul><ul><ul><li>74% of Donations sourced through Boundless Fundraising are made by new donors. </li></ul></ul><ul><ul><li>60% of Donations not sourced through Boundless Fundraising are made by new donors </li></ul></ul>Bringing New Donors <ul><li>Opportunity : Grow donor house file by introducing new donors to the organization and increase awareness of the mission. </li></ul><ul><ul><li>An average Facebook user has 130 friends; 50% of whom are active*. If overall adoption rate of Boundless Fundraising grew to 20% of participants, a potential of up to 3 million additional Facebook impressions could result. (An adoption rate of 20% would add ~45k BF users who, on average, have 150 friends on Facebook; 50% of whom are active.) </li></ul></ul><ul><li>*Facebook Press Room Statistics, October 2009 </li></ul>
    29. 29. Stronger Participants Participants using Boundless Fundraising are more productive fundraisers, they also are more likely to reach their goals, attract more donors and send more emails – therefore growing the overall donor house file and communicating the RFL mission to peers.
    30. 30. Conclusion <ul><li>Extending participant fundraising to Facebook using APIs enabled us to </li></ul><ul><ul><li>Attract new donors to the organization </li></ul></ul><ul><ul><li>Add an additional channel of fundraising and recruitment – ie: not cannibalizing existing channels </li></ul></ul><ul><ul><li>Enable participants to fundraise year round </li></ul></ul><ul><li>Using unique source codes to track all the activities, we were able to definitively demonstrate the ROI for investing in this solution </li></ul>
    31. 31. The Arthritis Foundation Case Study Sara Orrell Associate Vice President, Cause Development
    32. 32. Arthritis Foundation
    33. 33. Arthritis Foundation Signature Events <ul><li>127 Events across the country </li></ul><ul><li>Over 100,000 participants </li></ul><ul><li>5K Run / Walk </li></ul><ul><li>Peer to peer fundraising Event </li></ul><ul><li>Registration fee </li></ul><ul><li>Additional fundraising encouraged </li></ul><ul><li>Held late Nov - Dec </li></ul><ul><li>250 Events across the country </li></ul><ul><li>Over 100,000 participants </li></ul><ul><li>5K Walk, 1 Mile Walk & Dog Walk </li></ul><ul><li>Peer to peer fundraising Event </li></ul><ul><li>Free to participate </li></ul><ul><li>$100 fundraising goal to receive T-shirt </li></ul><ul><li>Most events held in May (Arthritis Month) </li></ul>
    34. 34. Objectives and Goals <ul><li>Increase participation and fundraising </li></ul><ul><li>Enable participants to be as successful as possible in fundraising on behalf of the Arthritis Foundation </li></ul><ul><li>Encourage more participants to become fundraisers </li></ul><ul><li>Use social media strategically and in response to participant interest </li></ul><ul><li>Minimize any increase in work for event managers </li></ul>
    35. 35. Key to Peer to Peer Fundraising Success <ul><li>Make fundraising easy and fun </li></ul><ul><li>Increase the number of people participants request to give and join the event </li></ul><ul><li>Increase number of asks from a participant to each prospective donor </li></ul>
    36. 36. Requirements <ul><li>No additional database of participants or donors </li></ul><ul><li>No additional donation processing </li></ul><ul><li>Ability to analyze impact with other marketing programs </li></ul>
    37. 37. Boundless Fundraising Facebook <ul><li>Extend participants reach to their Facebook network </li></ul><ul><li>Easy add to connect Friends Asking Friends event to Facebook </li></ul><ul><li>Automatically updated network with fundraising progress </li></ul>
    38. 38. Why Bother with Facebook? Sources: 1. Facebook.com Statistics 2. Nielsen/NetRatings Report March 2009 3. Washington Post, April 22, 2009
    39. 39. Boundless Fundraising for Facebook - RESULTS <ul><li>Jingle Bell Run </li></ul><ul><li>Nearly 4,000 or 4% of participants downloading & using the application </li></ul><ul><li>442 new participant registrations </li></ul><ul><li>More than $76,000 was raised through Boundless Fundraising (including $11,000 in registrations), & the average donation through the tool was $31.26 </li></ul><ul><li>On average, Boundless Fundraising users raised 96% more per person than general participants, and users were 14% more likely to achieve their fundraising goal </li></ul>
    40. 40. VMix Video Project <ul><li>Integrated video into custom giving page </li></ul><ul><li>Giving page contains direct links to participants giving page </li></ul>
    41. 41. VMix Video Results <ul><li>Increased overall fundraising by 22% </li></ul><ul><li>Increased overall participation by 15% </li></ul><ul><li>Gave participants an easy way to reach out to family and friends </li></ul><ul><li>Increased number of participants send email </li></ul>
    42. 42. Boundless Fundraising Email Badge <ul><li>Allow participants to ask for donations with every email they send </li></ul><ul><li>Badge appears in email signature sent from Outlook, Gmail, etc. </li></ul>
    43. 43. National Trust for Historic Preservation Case Study Susan Neumann Director of Engagement, Membership Department
    44. 44. PreservationNation
    45. 45. Who are the people in our neighborhood? <ul><li>Professional affiliations </li></ul><ul><ul><li>Architects </li></ul></ul><ul><ul><li>Builders </li></ul></ul><ul><ul><li>City planners </li></ul></ul><ul><ul><li>Realtors </li></ul></ul><ul><li>General public </li></ul>
    46. 46. Lay people
    47. 47. Mystery Preservationists <ul><li>Those who don’t even KNOW they are preservationists </li></ul>
    48. 48. Added Complexity
    49. 49. Challenge <ul><li>How to be flexible for these audiences, yet keep everyone in central database? </li></ul><ul><li>How to make preservation accessible for different segments of the audience? </li></ul><ul><li>How to open a channel to PN for different interests and roles? </li></ul>
    50. 50. Power of API’s <ul><li>Made engagement in PreservationNation accessible and flexible for people regardless of their role in preservation. </li></ul><ul><li>Flexible opportunities to “preserve” </li></ul><ul><li>Demystifies “preservation”—as easy as click of the mouse! </li></ul>
    51. 51. This Place Matters—Phase 1 <ul><li>Effort to display and feature places around the country </li></ul><ul><li>Gather photos to demonstrate mission & offer engagement tool for constituents </li></ul><ul><li>Initial target leader community—grew to include generalists </li></ul><ul><li>Cumbersome loading and display functionality </li></ul>
    52. 52. This Place Matters—Phase 2 <ul><li>Broader scope of photos & audiences </li></ul><ul><li>Make it easier to participate </li></ul><ul><li>Load photos & collect names/constituents </li></ul>
    53. 53. Customized Data Collection <ul><li>Custom forms using Convio API tool. </li></ul><ul><li>Custom data capture connected to eCRM database </li></ul><ul><li>Lay groundwork for ongoing engagement using custom data </li></ul>
    54. 54. Photo slideshow <ul><li>500% increase in photo submissions across country </li></ul><ul><li>Broad diversity of photos </li></ul><ul><li>More than 6,000 participants in campaign </li></ul>
    55. 55. Geographic & Topic Data Collection
    56. 56. Photo Mosaic <ul><li>Additional marketing use of customized survey and data collection. </li></ul><ul><li>Photos used in collective display </li></ul>
    57. 57. Photo Contest <ul><li>Low threshold opportunity to capture individuals </li></ul><ul><li>More than 6,000 voters </li></ul>
    58. 58. TPM 3.0 <ul><li>Tool provided to regional and community groups to make their own segmented slideshows. </li></ul>
    59. 59. Extending the reach Using API functionality and program messaging into new programs.
    60. 60. Values of API investment <ul><li>Flexible applications connected through centralized database. </li></ul><ul><li>House file build opportunities without data silos. </li></ul><ul><li>Broad funnel in; segmentation afterward for meaningful targeting. </li></ul><ul><li>Provided meaningful constituent generated content. </li></ul><ul><li>Offered low threshold engagement for range of constituents. </li></ul><ul><li>Provides foundation for additional programs and marketing messages. </li></ul>
    61. 61. The Future of APIs <ul><li>Platforms being more open with increased # of APIs </li></ul><ul><li>Explosion of new applications that use API integrations </li></ul><ul><li>Open source API integration plug-ins </li></ul><ul><li>Consortium for the development and convergence of API standards – leading to standardization </li></ul>
    62. 62. Q & A
    63. 63. Evaluation Code: 167 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 167 Text 167 to 69866 Visit nten.org/ntc-eval Enter Code 167 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!
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