How to plan for a successful profitable business

1. Kath Bonner-Dunham 4th June 2013
Education Slot
Business
Planning

2. Kath Bonner-Dunham 4th June 2013
Business Planning
Aim for NOTHING with
alarming regularity
AND
You will ALWAYS achieve it

3. Kath Bonner-Dunham 4th June 2013
The 1st Habit®:
Action Based Plans
Delivered to
Specific Targets

4. Kath Bonner-Dunham 4th June 2013
YOUR Road Map

5. Kath Bonner-Dunham 4th June 2013
Mind Mapping

6. Kath Bonner-Dunham 4th June 2013
WHY?
AIM
• Analysis of feasibility & profitability
LINKED STEPS OR STAGES
• Communication & marketing tool
• Provides clear understanding of strategic direction
• Dependant on resources, actions taken and
knowledge required
RELEVANT & ACHIEVABLE TIMINGS
• Direction & guidance to achieve objectives
• Provided milestones
• Measurement tool

7. Kath Bonner-Dunham 4th June 2013
V.M.B.
VISION
 What the organization wants to be
 Long term view, concentrating on the future
MISSION
 Defines the fundamental purpose of an
organisation
 Succinctly describing why it exists and
what it does to achieve its vision
Beliefs
 Values & Beliefs that are shared
among the Stakeholders

8. Kath Bonner-Dunham 4th June 2013
Contents
Overview
Business Description
Business Objectives
Strategy
Planning
Operations
Customer & Markets
Sales & Marketing
People & Skills
Finance & Systems
Environmental & Sustainability
New Ideas

9. Kath Bonner-Dunham 4th June 2013
Risks & Barriers
RISKS
 Finance / cash flow
 Key personnel / sick / maternity
 Costs
 Disaster / flood / fire
 Political / environmental
BARRIERS
 Management
 Equipment
 Skills
 Training
 Location

10. Kath Bonner-Dunham 4th June 2013
WHAT IS YOUR DEFINITION OF A GOAL?
AIM
General direction
GOAL
Specific destination
OBJECTIVES
Task / points of achievement
along the way
Goals

11. Kath Bonner-Dunham 4th June 2013
• S…….
• M…...
• A…….
• R…….
• T…….
Specific
Measurable
Achievable or Attainable
Realistic or Relevant
Time bounded or Tangible
SMART

12. Kath Bonner-Dunham 4th June 2013
Tools & Models
• SWOT analysis
• TOWS matrix
• PESTLE analysis
• Balanced Score Card
• Marketing Mix
• Goals Grid
• Growth Share Matrix
• Product Growth Matrix
• KPI’s & S0P’s

13. Kath Bonner-Dunham 4th June 2013
Business Planning
• Your road map to success
• Vision, Mission, Values & Beliefs
• Consider Risks & Barriers
• Utilise the Marketing Mix
• Set long, medium & short term GOALS
• Keep it SMART
• Use business tools and models
• KPI’s & S0P’s
• Aim for nothing & you will ALWAYS achieve it

14. Kath Bonner-Dunham 4th June 2013
Business Planning
Aim for NOTHING with
alarming regularity
AND
You will ALWAYS achieve it