Philanthropy in communication at mid market segment

1. Philanthropy in communication
at mid market segment
Prepared by,
Karthikeyan K
(215114041)

2. Definition of Philanthropic marketing
• Promoting good deeds of an organization by
doing altruistic acts for social empowerment
Philanthropy in messaging involves
• Creating awareness to public

3. Philanthropic messaging does
• Triggers emotion and create awareness among
public about any social issue.
• Generates excitement.

4. Benefits of Philanthropic messaging
By Forbes magazine research report,
• Global rise in involvement of philanthropic
activity.
• Higher retention rate of employees
• Directly affects the company’s bottom-line
• Reduces cost of company on recruiting, hiring and
training new employees

5. Example
Pepsi Refresh Project
• It award $20 million in grants to “people,
businesses and non-profits with ideas that will
have a positive impact.”
• People can vote for up to 10 of your favorite
ideas every day in refresheverything.com
looking for 1000 ideas every month.

6. Thank You