Insights into my role and responsibilities as a social media practitioner in most recent roles I have had at professional services firms.

1. My role and responsibilities as a social media practitioner
Organization wide: Social media integration:
• Social media marketing & branding • Drive the social media integration
(Marketing) effort within the organization
• Online brand reputation Marketing:
• Social media adoption • Brand and marketing campaigns
Strategy &
Advisory
execution
Organization wide: Organization wide:
• Executive social profile • Community management
• Marketing and PR/Communications • Digital content strategy (including corporate
programs blogging)
• Senior leadership • Social monitoring & analytics
Social media
Mentoring integration
Social media management