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Harlem Book Fair - How to Use Your Website to Generate Business - Workshop I
 

Harlem Book Fair - How to Use Your Website to Generate Business - Workshop I

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This presentation reviews the importance of having a website. Since April of 1993 when CERN announced the World Wide Web is free to use by anyone, over a quarter of a billion websites have been ...

This presentation reviews the importance of having a website. Since April of 1993 when CERN announced the World Wide Web is free to use by anyone, over a quarter of a billion websites have been created (according to Netcraft Web Server Survey, December 2009). More than 76% percent of the US population has internet access. Internet penetration will continue to increase as people gain access via cell phones and other mobile technology. The importance of a website is undeniable; this workshop will discuss: What are the most important characteristic of a website; should you build your own website or pay a professional; how to you get others to find your website.

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    Harlem Book Fair - How to Use Your Website to Generate Business - Workshop I Harlem Book Fair - How to Use Your Website to Generate Business - Workshop I Presentation Transcript

    • Using a Website to Generate Business (Workshop I)
      Publishing YOU-niversity
    • Getting Started
      Chose a domain name
      Website: Build or Buy?
      Who will do the maintenance?
      Type of Site (Content, Ecommerce)
      Define a Niche
      Marketing (If you build it “they” will come)
    • Stick to What Works
      Adhere to conventions
      Logo every page (upper left hand side or top)
      Search box (upper right hand side)
      Menu (top of page or left hand side)
      Including contact us, about us, FAQ, Site Map
      Links to share via social media
      Stay away from Flash, background music gimmicks
    • Audience Development
      Collect email addresses online & offline
      eNewsletters – never spam
      Try to work with like-minded websites
      Share information, become a thought leader
      “Content is King”
      Put your website URL everywhere
      Become active in blogs, discussion & social media
    • Staying Relevant
      Keep abreast of digital trends, tools utilities, create accounts on Facebook, Twitter, etc
      Measure (use Google analytics)
      Research , read, take courses, talk to people
      SEO – Search Engine Optimization (Alexa)