Harlem Book Fair - How to Use Your Website to Generate Business - Workshop I

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This presentation reviews the importance of having a website. Since April of 1993 when CERN announced the World Wide Web is free to use by anyone, over a quarter of a billion websites have been created (according to Netcraft Web Server Survey, December 2009). More than 76% percent of the US population has internet access. Internet penetration will continue to increase as people gain access via cell phones and other mobile technology. The importance of a website is undeniable; this workshop will discuss: What are the most important characteristic of a website; should you build your own website or pay a professional; how to you get others to find your website.

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Harlem Book Fair - How to Use Your Website to Generate Business - Workshop I

  1. 1. Using a Website to Generate Business (Workshop I)<br />Publishing YOU-niversity<br />
  2. 2. Getting Started<br />Chose a domain name<br />Website: Build or Buy?<br />Who will do the maintenance?<br />Type of Site (Content, Ecommerce)<br />Define a Niche<br />Marketing (If you build it “they” will come)<br />
  3. 3. Stick to What Works<br />Adhere to conventions <br />Logo every page (upper left hand side or top)<br />Search box (upper right hand side)<br />Menu (top of page or left hand side)<br />Including contact us, about us, FAQ, Site Map<br />Links to share via social media <br />Stay away from Flash, background music gimmicks<br />
  4. 4. Audience Development<br />Collect email addresses online & offline<br />eNewsletters – never spam<br />Try to work with like-minded websites <br />Share information, become a thought leader<br />“Content is King”<br />Put your website URL everywhere<br />Become active in blogs, discussion & social media<br />
  5. 5. Staying Relevant<br />Keep abreast of digital trends, tools utilities, create accounts on Facebook, Twitter, etc<br />Measure (use Google analytics)<br />Research , read, take courses, talk to people<br />SEO – Search Engine Optimization (Alexa)<br />

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