Learn about training opportunities Kaleidico has for getting your sales organization up-to-speed on social media.

1. Social Media for B2B Sales
Training Capabilities Brief

2. Overview
Kaleidico provides software and services to socialize sales and
marketing organizations.
Service Capabilities:
Social media monitoring
Social media lead generation
Competitive intelligence
Social media strategy & training
Software Capabilities:
Eavesdropper (social media monitoring)
Sales Manager (lead management)

3. Objectives
Sales organizations need to be selling.
Social media can be distracting and reduce sales productivity.
It doesn't have to. I will give your sales teams actionable social
media training--providing real steps, examples, and results.
My objectives, when training sales teams on social media:
Reduce experimentation phase
Leverage tools and automation
Minimize social media attention drain
Maintain realistic sales perspective
Maximize real opportunities

4. Training Topics
Introduction (101)
Social Media 101: Understanding the Ecosystem
Building a Social Media Sales Platform
Social Media Tools and Tactics
Listening
Listening for Sales Opportunities
Finding Thought Leaders & Communities
Discovering Sales Themes that Work
Audience Generation
How to Build a Tribe with Social Media
Growing a Relevant Audience

5. Training Topics
Engaging
Finding and Engaging Existing Communities
Becoming a Thought Leader, ASAP
Vetting and Recruiting Evangelist
Measuring
How to Measure Social Media
Proving to Yourself (and the Boss) It's Working
Testing Your Advanced Techniques
Advanced
Blogging for Market Leadership
Mastering LinkedIn for Sales
Managing a Twitter Sales Pipeline
Turning Social Profile into Sales Contacts

6. Delivery
On-site Training
Live Webinar
On-Demand Videos

7. Bill Rice
www.kaleidico.com
Twitter: @billrice
LinkedIn: BillRice
Cell: 734.775.4487
More resources & inspiration: http:
//delicious.com/kaleidico/socialmedia+b2b