http://androidosupgrade.com/android-os-upgrade Despite the increase in brand reputation for Google phones, the Android operating system still remains largely unrecognised by consumers according to research company IDC. It would appear that although consumers are now well acquainted with the latest Google branded smartphones, they are less in tune with the Android operating system that powers the majority of Google phones.

1. Mobile Phones - Android
Operating System Still
Largely Unrecognised
Despite the increase in brand reputation for Google phones, the Android operating system still remains
largely unrecognised by consumers according to research company IDC. It would appear that although
consumers are now well acquainted with the latest Google branded smartphones, they are less in tune with
the Android operating system that powers the majority of Google phones.
This news has been released despite the increase in market share of Google Android across Western Europe
in Q3 this year. Its market share has risen from 4.2% to 5.4% in the most popular region for mobile usage.
IDC analyst Francisco Jeronimo admitted: "Consumers steer clear of Google's OS and sell-out is below
everyone's expectations. Consumers recognise the Google brand but still do not understand what Android
is."
It is fair to say that the number of Google handsets available on the market is on the rise. Manufacturers
such as Samsung, Sony Ericsson and Motorola are all set to release new Android-powered smartphones in
the coming weeks and months.
Android remains challenged by global market leader Symbian that is still fiercely loyal to Nokia. Its position
as the leading operating system across Western Europe is a mightily impressive 48% of the entire market.
The likes of the HTC Hero and HTC Magic have taken Android smartphones to another level, with their open
source capabilities providing a wealth of applications and programs for everyday use. The HTC Hero boasts
an expansive 3.2" touch screen with the personalisation that lets users tailor their home screen, applications
and HTC mobile accessories to their requirements.
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