Email marketing campaigns are successful only if your receivers open, read and respond to your emails. Email marketers are always striving hard to improve the open and click-through rates of their email campaigns...because increasing these metrics gives them an opportunity to convert more leads. Check this pdf to know: - Important components for successful email marketing campaigns - ​How to create emails that are read and responded to - How to measure the success of email marketing campaigns - Do's and Don'ts of email marketing

1. Contributors to Successful
Email Marketing Campaigns

2. Agenda
CONTRIBUTORS TO EMAIL SUCCESS
MEASURING EMAIL SUCCESS
DO’S & DON'TS OF EMAIL MARKETING
Q & A

3. What is Email Marketing?
Delivering professional email communications…
…to relevant and targeted audience
containing useful and relevant
content for your audience…

4. Email Marketing Statistics
 95% of those who opt into email messages from brands find these messages
somewhat or very useful. (Salesforce)
 35% of email recipients open email based on the subject line alone
(Convinceandconvert.com)
 Personalized emails improve click-through rates by 14% and conversion
rates by 10%. (Aberdeen)
 Companies that use email list segmentation saw 39% higher open rates and
28% lower unsubscribe rates. (Lyris Annual Email Optimizer Report)
 The two biggest factors influencing open rates are the organization the email
is from (64%) and the subject line (47%). (Chadwick Martin Bailey)

5. CONTRIBUTORS TO EMAIL SUCCESS

6. #1 Catchy Subject Lines
Create sense of urgency Don’t overuse urgent phrases

7. #2 Build a Powerful List
Opt-in forms on website
Sending emails to 3rd party
Organizing events
Using social media
Source a good database

8. #3 Segment Data List
Consumer preferences
Subscribers’ choice
Readers’ interest
Receivers’ behavior

9. #4 Email Templates
Crisp and Relevant
Precise Content
Proper Usage of
Images
Call-to-actions
Responsive

10. #5 Email Settings

11. #6 Email Service Providers
 Private IP address or Shared IP with very few users
 Good reporting
 CAN SPAM compliance
 List Segmenting
 A/B testing
 Free trial
 Pricing Plans
 Customer support and training
 Robust infrastructure

12. #7 Testing Strategies
Subject line
Email content
Call-to-actions
Day and time

13. MEASURING EMAIL SUCCESS

14. Components to Consider
Metric
 Delivery Rate
 Hard Bounce Rate
 Soft Bounce Rate
 Open Rate
 Click-Through Rate
 Unsubscribe Rate
 Cost per Visit
 Cost per Conversion
 Budget/Spend

15. DO’S & DON'TS OF EMAIL MARKETING

16. Do’s and Don'ts
Have easy to find 'un-subscribe
link'
Include HTML form, Javascript,
Activexor Flash
Set expectations and meet them Send irrelevant content
Invest time in crafting catchy
subject lines
Ignore Pre-headers
Pay attention to email design Send long emails
Send follow-up emails Forget Welcome emails
Segment you list Ignore the reports
Maintain the email frequency Ignore Spam Laws

17. Questions?
Smita More
smita.more@nichelive.com
marketing@juvlon.com
www.juvlon.com