This document discusses using social media for business purposes. It notes that social media offers low-cost promotion for startups and growing businesses. It discusses how conversations have moved from one-to-one to one-to-many. Finally, it recommends developing a digital strategy and using tools to manage social media presences across multiple platforms.
1. SOCIAL MEDIA FOR
BUSINESS
BY JUSTIN DAVIES
DIRECTOR
EMERGINATION.COM.AU
FACEBOOK.COM/EMERGINATION
LINKEDIN.COM/IN/JUSTINKDAVIES
TWITTER.COM/JUSTINKDAVIES
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SLIDESHARE.NET/JUSTINDAVIES
2. PREMISE FOR DISCUSSION
SOCIAL MEDIA OFFERS AN OPPORTUNITY TO PROMOTE START UPS,
GROWING BUSINESSES, AND SERVICE COMPANIES AT A LOW
MONETARY COST
2011 AND BEYOND IS A BATTLE FOR ATTENTION - ONCE UPON A TIME A
PHONE WAS USED TO MAKE PHONE CALLS
CONVERSATIONS MOVE FROM ONE TO ONE
TO ONE TO MANY
WE NEED TOOLS TO HELP MANAGE
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5. SOCIAL MEDIA ALLOWS MORE THAN JUST
THE UNUSUAL TO GET SHARED INSTANTLY
VIRAL USED TO BE A BAD THING
TEXT
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6. MARKETING 101
AS DRUCKER SAID, THE PURPOSE OF A BUSINESS IS TO
FIND AND SERVE A CUSTOMER
THAT INVOLVES DEFINING A NICHE, DEFINING THE
PROPOSITION THEN DEVELOPING A SALES AND
COMMUNICATIONS PLATFORM....
… WHICH NECESSITATES A DIGITAL STRATEGY PLUS
TOOLS TO MANAGE
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7. LINKED IN
LINKEDIN IS THE BUSINESS FACEBOOK
WITH OVER 100 MILLION MEMBERS
NOW OFFERING
ADS AS AN ALTERNATIVE TO GOOGLE
STATUS UPDATES AS AN ALTERNATIVE TO TWITTER /
FACEBOOK
ANSWERS AS A MEANS OF BUILDING COMMUNITY AND
SHARING KNOWLEDGE (POST YOUR QUESTION)
GROUPS AS A MEANS OF BUILDING COMMUNITY
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12. LINKEDIN COMPANY PROFILE
PROVIDES URL EG
HTTP://WWW.LINKEDIN.COM/COMPANY/EMERGINATION
ANALYTICS AND TRAFFIC - AS WELL AS CONNECTIONS
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15. WHAT IS IT?
THE WORLD’S FASTEST
GROWING SOCIAL
NETWORKING SITE
GROWTH IN 2008 752%
ANSWERS THE QUESTION
“WHAT ARE YOU DOING NOW”
LIKE STATUS UPDATES ON
LINKED IN OR FACEBOOK,
AND IN THAT WAY CAN BE
CONSIDERED LIKE MASS
INSTANT MESSAGING
AT FIRST GLANCE UTTERLY
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17. WAYS BUSINESS CAN USE TWITTER
TO ENGAGE CUSTOMERS AND STAKEHOLDERS
TO PROVIDE SPECIALS EG DELL
TO CREATE TRUST AND INSIGHT INTO THE PEOPLE
BEHIND THE POLISH OF YOUR BRAND
TO PROVIDE CONSTANT UPDATES DURING OUTAGE OR
OTHER SERVICE ISSUES
TO GATHER FEEDBACK ON AN ONGOING BASIS RATHER
THAN STRUCTURED SURVEYS
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27. VICTORIAN BUSHFIRES
HASH TAGS ARE USED IN THE SAME WAY THAT TAGS
ARE USED IN BLOGS TO HELP SEARCH
#BUSHFIRES ENABLED ME TO KEEP UP TO DATE WITH
WHAT WAS GOING ON ABOUT 6 HOURS AHEAD OF
MAINSTREAM MEDIA
LOCAL ABC RADIO POSTED UPDATES, KEVIN RUDD
POSTED MESSAGES, AS WELL AS INDIVIDUALS WITH
INFORMATION => HIGHLY DYNAMIC INFORMATION
SOURCE
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28. #BUSHFIRES
DURING THE AUSTRALIAN BUSHFIRE DISASTER IN VICTORIA I
STAYED UP TO DATE ON WHAT WAS HAPPENING ON THE GROUND
USING THE HASHTAG #BUSHFIRES ON TWITTER
THE INFORMATION THAT WAS COMING THROUGH WAS ON THE
SCENE AND INSTANTANEOUS
A FRIEND’S SISTER RANG TO SAY BURNING TREES WERE FLYING
OVER HER HOUSE - SO I ADDED HER DETAILS AND LOCATION TO THE
CONVERSATION
“LIVE” TV NEWS REPORTS WERE ABOUT 8 HOURS BEHIND WHAT
WAS ACTUALLY HAPPENING
ABC LOCAL RADIO USED TWITTER TO ALSO PROVIDE UPDATES - IT
BECAME A HUGE CATALYST FOR ABC TO FURTHER EMBRACE
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SOCIAL MEDIA
29. SO, WHY DO I USE IT?
TO KEEP UP TO DATE WITH COLLEAGUES
I DON’T NEED TO ASK THEM WHAT THEY HAVE BEEN UP
TO. I KNOW....
TO LET THEM KNOW WHAT I’M UP TO
IN CASE THEY HAVE USEFUL INFORMATION THEY
MIGHT TO SHARE WITH ME
TO CONNECT & INTERACT WITH PEOPLE I’D NEVER HAVE
THE CHANCE TO ANY OTHER WAY
TO KEEP INCREDIBLY CURRENT WITH EVENTS AND TO
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KEEP UP TO DATE IN MY INDUSTRY
31. SOCIAL MEDIA IS...
CONVERSATION, NOT ONE WAY MESSAGES
INTERACTIVE AND INSTANT
ENTERTAINING, EDUCATIONAL AND INFORMATIVE
A MEANS OF BEING LOOSELY CONNECTED TO MANY
PEOPLE
A SOURCE OF PROFESSIONAL DEVELOPMENT
MASHABLE - I CAN FEED UPDATES INTO OTHER
PLATFORMS EG FACEBOOK, LINKED IN, PLAXO, TWITTER,
YOUTUBE, SLIDESHARE
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32. DO’S AND DON’TS
DO DON’T
BE POSITIVE INSULT - THE
COMMUNITY ALWAYS
BE INTERESTING VIEWS IT BADLY (JUST
LIKE IN REAL LIFE)
TAKE THE TIME TO
WRITE A REPLY BLATANTLY SELF
TO THOSE THAT PROMOTE
FOLLOW YOU
USE AUTO FOLLOWER
TWEET ON MESSAGES EG THX 4
THINGS THAT ARE FOLLOWING, B MY FAN
VALUE
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ON FACEBOOK
33. HOW TO AVOID GETTING OVERWHELMED
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34. KEEPING ON TOP
TOOLS LIKE TWEETDECK AND OTHERS ALLOW YOU TO
MANAGE MULTIPLE SOCIAL MEDIA ACCOUNTS FROM THE
ONE TOOL
USE ANALYTICS TO TRACK ACTIVITY AND RESULTS
USE GOOGLE ALERTS TO MONITOR CONVERSATIONS ABOUT
YOUR BUSINESS, BRAND AND INDUSTRY
MAKE SOCIAL MEDIA FAST TO VIEW AND UPDATE DURING
QUICK BREAKS DURING THE DAY
FOCUS ON DOING A GREAT JOB WITH ONE FIRST
FEED FROM ONE TO ANOTHER EG FROM FACEBOOK TO
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TWITTER
35. News Seman8c and
search
Media sharing op8mised
Company info
Contacts info
Archive news
Downloads
36. News Seman8c and
search
Media sharing op8mised
Company info
Contacts info
Archive news
Downloads
37. News Seman8c and RSS
search
Media sharing op8mised
Company info
Contacts info
Archive news
Downloads
38. News Seman8c and RSS
search
Media sharing op8mised E mail
Company info
Contacts info
Archive news
Downloads
39. News Seman8c and RSS
search
Media sharing op8mised E mail
Company info Aggregators
Contacts info
Archive news
Downloads
40. News Seman8c and RSS
search
Media sharing op8mised E mail
Company info Aggregators
Contacts info Social sites
Archive news
Downloads
41. News Seman8c and RSS
search
Media sharing op8mised E mail
Company info Aggregators
Contacts info Social sites
Archive news Bookmarks
Downloads
42. News Seman8c and RSS
search
Media sharing op8mised E mail
Company info Aggregators
Contacts info Social sites
Archive news Bookmarks
Downloads Technora8
43.
44. LINKED IN FACEBOOK TWITTER
GET W ITH THE COOL KIDS
SOCI AL MEDIA KICKSTART
FOR BUSINESS
CREATE THE RIGHT ermine andESSION t groups -create list of
IMPR
follow relevan
$990 inc gst
- det
Linked In - review your profile to setup on iphone or Blackberry
topics for status updates - assistance
welcome tab - add 10
business page - add a custom
Facebook - create a Facebook
your direct url
posts - gather 25 fans to claim
tter background -
e - create custom designed Twi
Twi tter - create welcome messag llow (Twitter's Yellow
add to 2 Twibes groups and Twe
setup appropriate searches -
for relevant followers
Pages for business) - search
ate easily - and a
can monitor, manage and upd
Set up web based tools so you
g
coaching session to get you goin
ocialmediakickstart
world at emergination.com.au/s
Get into the fastest growing media in the
45. WHO IS EMERGINATION
EMERGINATION WAS FOUNDED BY JUSTIN DAVIES,
MANAGING DIRECTOR, AND IS A COMPANY THAT
ASSISTS BRINGS NEW TECHNOLOGY TO MARKET, AND
THE MARKET TO NEW TECHNOLOGY.
HE HAS A KEEN INTEREST IN GROWING BUSINESSES.
THIS INVOLVES IMPROVING THE WAY BUSINESSES
PROMOTE THEMSELVES THROUGH THE INTERNET AND
OTHER MEDIA, AS WELL AS SALES AND DEVELOPING
CHANNEL PARTNERS
HE IS AN EXPERIENCED BLOGGER AND SPEAKER ON THE
CONTEMPORARY APPLICATION OF IT WITHIN BUSINESS JUSTIN DAVIES – GAICD, B BUS
MARKETING & COMMUNICATIONS
AND NEW ONLINE BUSINESS MODELS. HE HAS A SOLID BLOG:
UNDERSTANDING OF CLOUD COMPUTING, WEB 2.0 WWW.JUSTINDAVIES.COM.AU
LINKED IN: WWW.LINKEDIN.COM/
TECHNOLOGIES, BLOGGING AND OTHER SOCIAL MEDIA. IN/JUSTINDAVIES1
TWITTER: WWW.TWITTER.COM/
JUSTIN HAS SUCCESSFULLY SERVED AS A COMPANY
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JUSTINKDAVIES
DIRECTOR IN EXECUTIVE AND NON EXECUTIVE ROLES.