Social media

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  • Social media

    1. 1. SOCIAL MEDIA FOR BUSINESS BY JUSTIN DAVIES DIRECTOR EMERGINATION.COM.AU FACEBOOK.COM/EMERGINATION LINKEDIN.COM/IN/JUSTINKDAVIES TWITTER.COM/JUSTINKDAVIES emegina r tn io SLIDESHARE.NET/JUSTINDAVIES
    2. 2. PREMISE FOR DISCUSSIONSOCIAL MEDIA OFFERS AN OPPORTUNITY TO PROMOTE START UPS,GROWING BUSINESSES, AND SERVICE COMPANIES AT A LOWMONETARY COST2011 AND BEYOND IS A BATTLE FOR ATTENTION - ONCE UPON A TIME APHONE WAS USED TO MAKE PHONE CALLSCONVERSATIONS MOVE FROM ONE TO ONETO ONE TO MANYWE NEED TOOLS TO HELP MANAGE emegina r tn io
    3. 3. Social
Media
is
a
part
of
the
Web
2.0
revolu8on.
 Collabora8on,
connec8ng
and
sharing,
and
le=ng
 each
other
know
what
we
are
working
on
are
parts
of
the
new
ways
of
working.
It
is
also
a
way
we
share
 good
informa8on
about
products
and
services
en
 masse.
    4. 4. SOCIAL MEDIA ALLOWS MORE THAN JUSTTHE UNUSUAL TO GET SHARED INSTANTLYVIRAL USED TO BE A BAD THING TEXT emegina r tn io
    5. 5. MARKETING 101AS DRUCKER SAID, THE PURPOSE OF A BUSINESS IS TOFIND AND SERVE A CUSTOMERTHAT INVOLVES DEFINING A NICHE, DEFINING THEPROPOSITION THEN DEVELOPING A SALES ANDCOMMUNICATIONS PLATFORM....… WHICH NECESSITATES A DIGITAL STRATEGY PLUSTOOLS TO MANAGE emegina r tn io
    6. 6. LINKED INLINKEDIN IS THE BUSINESS FACEBOOKWITH OVER 100 MILLION MEMBERSNOW OFFERING ADS AS AN ALTERNATIVE TO GOOGLE STATUS UPDATES AS AN ALTERNATIVE TO TWITTER / FACEBOOK ANSWERS AS A MEANS OF BUILDING COMMUNITY AND SHARING KNOWLEDGE (POST YOUR QUESTION) GROUPS AS A MEANS OF BUILDING COMMUNITY emegina r tn io
    7. 7. status updates go to allfollowers 7
    8. 8. emegina r tn io
    9. 9. emegina r tn io
    10. 10. emegina r tn io
    11. 11. LINKEDIN COMPANY PROFILEPROVIDES URL EGHTTP://WWW.LINKEDIN.COM/COMPANY/EMERGINATIONANALYTICS AND TRAFFIC - AS WELL AS CONNECTIONS emegina r tn io
    12. 12. TwiEer
is
a
free
micro‐blogging
service
that
allows
users
to
 send
"tweets";
of
up
to
140
characters
long
to
the
TwiEer
 website,
via
mobile
phone
(SMS),
instant
messaging,
or
a
 third‐party
applica8on
such
as
Tweetdeck,
Facebook
or
 Linked
in.
    13. 13. WHAT IS IT?THE WORLD’S FASTESTGROWING SOCIALNETWORKING SITEGROWTH IN 2008 752%ANSWERS THE QUESTION“WHAT ARE YOU DOING NOW”LIKE STATUS UPDATES ONLINKED IN OR FACEBOOK,AND IN THAT WAY CAN BECONSIDERED LIKE MASSINSTANT MESSAGINGAT FIRST GLANCE UTTERLYPOINTLESS... emegina r tn io
    14. 14. ... ON ANY WEB ENABLED MOBILE emegina r tn io
    15. 15. WAYS BUSINESS CAN USE TWITTER TO ENGAGE CUSTOMERS AND STAKEHOLDERS TO PROVIDE SPECIALS EG DELL TO CREATE TRUST AND INSIGHT INTO THE PEOPLE BEHIND THE POLISH OF YOUR BRAND TO PROVIDE CONSTANT UPDATES DURING OUTAGE OR OTHER SERVICE ISSUES TO GATHER FEEDBACK ON AN ONGOING BASIS RATHER THAN STRUCTURED SURVEYS emegina r tn io
    16. 16. emegina r tn io
    17. 17. Political leadersembrace social media 17
    18. 18. Special
TwiEer‐only
offers
directs
followers
to
a
web
page

www.delloutlet.com/twiEer.The
promo8on
will
appear
only
for
the
offer
8me
‐
typically
un8l
11:59pm
that
evening.
AUer
that
point,
visitors
are
invited
to
become
followers
of
Dell
Outlet
on
TwiEer.

    19. 19. 20
    20. 20. emegina r tn io
    21. 21. #bushfires
    22. 22. VICTORIAN BUSHFIRESHASH TAGS ARE USED IN THE SAME WAY THAT TAGSARE USED IN BLOGS TO HELP SEARCH#BUSHFIRES ENABLED ME TO KEEP UP TO DATE WITHWHAT WAS GOING ON ABOUT 6 HOURS AHEAD OFMAINSTREAM MEDIALOCAL ABC RADIO POSTED UPDATES, KEVIN RUDDPOSTED MESSAGES, AS WELL AS INDIVIDUALS WITHINFORMATION => HIGHLY DYNAMIC INFORMATIONSOURCE emegina r tn io
    23. 23. #BUSHFIRESDURING THE AUSTRALIAN BUSHFIRE DISASTER IN VICTORIA ISTAYED UP TO DATE ON WHAT WAS HAPPENING ON THE GROUNDUSING THE HASHTAG #BUSHFIRES ON TWITTERTHE INFORMATION THAT WAS COMING THROUGH WAS ON THESCENE AND INSTANTANEOUSA FRIEND’S SISTER RANG TO SAY BURNING TREES WERE FLYINGOVER HER HOUSE - SO I ADDED HER DETAILS AND LOCATION TO THECONVERSATION“LIVE” TV NEWS REPORTS WERE ABOUT 8 HOURS BEHIND WHATWAS ACTUALLY HAPPENINGABC LOCAL RADIO USED TWITTER TO ALSO PROVIDE UPDATES - ITBECAME A HUGE CATALYST FOR ABC TO FURTHER EMBRACE emegina r tn ioSOCIAL MEDIA
    24. 24. SO, WHY DO I USE IT?TO KEEP UP TO DATE WITH COLLEAGUES I DON’T NEED TO ASK THEM WHAT THEY HAVE BEEN UP TO. I KNOW....TO LET THEM KNOW WHAT I’M UP TO IN CASE THEY HAVE USEFUL INFORMATION THEY MIGHT TO SHARE WITH METO CONNECT & INTERACT WITH PEOPLE I’D NEVER HAVETHE CHANCE TO ANY OTHER WAYTO KEEP INCREDIBLY CURRENT WITH EVENTS AND TO emegina r tn ioKEEP UP TO DATE IN MY INDUSTRY
    25. 25. FACEBOOK emegina r tn io
    26. 26. SOCIAL MEDIA IS...CONVERSATION, NOT ONE WAY MESSAGESINTERACTIVE AND INSTANTENTERTAINING, EDUCATIONAL AND INFORMATIVEA MEANS OF BEING LOOSELY CONNECTED TO MANYPEOPLEA SOURCE OF PROFESSIONAL DEVELOPMENTMASHABLE - I CAN FEED UPDATES INTO OTHERPLATFORMS EG FACEBOOK, LINKED IN, PLAXO, TWITTER,YOUTUBE, SLIDESHARE emegina r tn io
    27. 27. DO’S AND DON’TSDO DON’T BE POSITIVE INSULT - THE COMMUNITY ALWAYS BE INTERESTING VIEWS IT BADLY (JUST LIKE IN REAL LIFE) TAKE THE TIME TO WRITE A REPLY BLATANTLY SELF TO THOSE THAT PROMOTE FOLLOW YOU USE AUTO FOLLOWER TWEET ON MESSAGES EG THX 4 THINGS THAT ARE FOLLOWING, B MY FAN VALUE emegina r tn io ON FACEBOOK
    28. 28. HOW TO AVOID GETTING OVERWHELMED emegina r tn io
    29. 29. KEEPING ON TOPTOOLS LIKE TWEETDECK AND OTHERS ALLOW YOU TOMANAGE MULTIPLE SOCIAL MEDIA ACCOUNTS FROM THEONE TOOLUSE ANALYTICS TO TRACK ACTIVITY AND RESULTSUSE GOOGLE ALERTS TO MONITOR CONVERSATIONS ABOUTYOUR BUSINESS, BRAND AND INDUSTRYMAKE SOCIAL MEDIA FAST TO VIEW AND UPDATE DURINGQUICK BREAKS DURING THE DAYFOCUS ON DOING A GREAT JOB WITH ONE FIRSTFEED FROM ONE TO ANOTHER EG FROM FACEBOOK TO emegina r tn ioTWITTER
    30. 30. News
 Seman8c

and
 search
Media
sharing op8misedCompany
infoContacts
infoArchive
newsDownloads
    31. 31. News
 Seman8c

and
 search
Media
sharing op8misedCompany
infoContacts
infoArchive
newsDownloads
    32. 32. News
 Seman8c

and
 RSS
 search
Media
sharing op8misedCompany
infoContacts
infoArchive
newsDownloads
    33. 33. News
 Seman8c

and
 RSS
 search
Media
sharing op8mised E
mailCompany
infoContacts
infoArchive
newsDownloads
    34. 34. News
 Seman8c

and
 RSS
 search
Media
sharing op8mised E
mailCompany
info AggregatorsContacts
infoArchive
newsDownloads
    35. 35. News
 Seman8c

and
 RSS
 search
Media
sharing op8mised E
mailCompany
info AggregatorsContacts
info Social
sitesArchive
newsDownloads
    36. 36. News
 Seman8c

and
 RSS
 search
Media
sharing op8mised E
mailCompany
info AggregatorsContacts
info Social
sitesArchive
news BookmarksDownloads
    37. 37. News
 Seman8c

and
 RSS
 search
Media
sharing op8mised E
mailCompany
info AggregatorsContacts
info Social
sitesArchive
news BookmarksDownloads Technora8
    38. 38. LINKED IN FACEBOOK TWITTERGET W ITH THE COOL KIDSSOCI AL MEDIA KICKSTARTFOR BUSINESS CREATE THE RIGHT ermine andESSION t groups -create list of IMPR follow relevan $990 inc gst - det Linked In - review your profile to setup on iphone or Blackberry topics for status updates - assistance welcome tab - add 10 business page - add a custom Facebook - create a Facebook your direct url posts - gather 25 fans to claim tter background - e - create custom designed Twi Twi tter - create welcome messag llow (Twitters Yellow add to 2 Twibes groups and Twe setup appropriate searches - for relevant followers Pages for business) - search ate easily - and a can monitor, manage and upd Set up web based tools so you g coaching session to get you goin ocialmediakickstart world at emergination.com.au/s Get into the fastest growing media in the
    39. 39. WHO IS EMERGINATIONEMERGINATION WAS FOUNDED BY JUSTIN DAVIES,MANAGING DIRECTOR, AND IS A COMPANY THATASSISTS BRINGS NEW TECHNOLOGY TO MARKET, ANDTHE MARKET TO NEW TECHNOLOGY.HE HAS A KEEN INTEREST IN GROWING BUSINESSES.THIS INVOLVES IMPROVING THE WAY BUSINESSESPROMOTE THEMSELVES THROUGH THE INTERNET ANDOTHER MEDIA, AS WELL AS SALES AND DEVELOPINGCHANNEL PARTNERSHE IS AN EXPERIENCED BLOGGER AND SPEAKER ON THECONTEMPORARY APPLICATION OF IT WITHIN BUSINESS JUSTIN DAVIES – GAICD, B BUS MARKETING & COMMUNICATIONSAND NEW ONLINE BUSINESS MODELS. HE HAS A SOLID BLOG:UNDERSTANDING OF CLOUD COMPUTING, WEB 2.0 WWW.JUSTINDAVIES.COM.AU LINKED IN: WWW.LINKEDIN.COM/TECHNOLOGIES, BLOGGING AND OTHER SOCIAL MEDIA. IN/JUSTINDAVIES1 TWITTER: WWW.TWITTER.COM/JUSTIN HAS SUCCESSFULLY SERVED AS A COMPANY emegina r tn io JUSTINKDAVIESDIRECTOR IN EXECUTIVE AND NON EXECUTIVE ROLES.
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