Presentation from Content Marketing Institute's Joe Pulizzi for the Business Marketing Association - Chicago Chapter on Content Marketing Essentials. Includes the latest B2B content marketing research and case studies from Kelly Services, Openview, Indium, Red Bull, P&G and more.
Comparativo DS 024-2016-EM vs DS 023-2017-EM - 21.08.17 (1).pdf
Content Marketing Essentials That Will Drive Your Business - Business Marketing Association Chicago
1. @juntajoe
Essential
Content Marketing
Initiatives You Shouldn’t
Be Without
Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World
Co-Author, Get Content Get Customers
and Managing Content Marketing
2. @juntajoe
TODAY’S AGENDA
• Move Fast – 100+ Slides in 45 Minutes!
• Brief History of Content Marketing
• The Latest Research
• The Problem with “What?”
• Five+ essential activities that Separate the
Good from the Great in Content
• Q&A
103. @juntajoe
Get Uncomfortable:
If you don’t feel like
you are going to run off
the road, you are not
driving fast enough.
http://taylordowns.com
104. @juntajoe
November 7-8, 2012 Cleveland, OH
November 15, 2012 4-5-6 March, 2013
New York, NY Sydney, Australia
105. @juntajoe
Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter
Week of Sept. 9, 2013
CLEVELAND, OH
Editor's Notes
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
– sure, everyone wants to make revenue. But how that revenue is to be earned has an enormous impact on what metrics are important. If you take a company like Hubspot – they ’re an incredible content marketing organization. Their focus is not on building lasting customer relationships through a great product. It’s through driving enormous front-end sales growth because they’re heading for an IPO. They have a much lower price- point, commitment level etc than us – culturally, etc
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.