2. SoLoMo
● SoLoMo- Social, Local and Mobile
● Social - social relations that link people through the world wide
web.
o Examples: Facebook, Instagram and Twitter
● Local - websites viewed by people in a particular location
● Mobile - access to world wide web using mobile phones that are
connected to a mobile network or an internet connection
3. SoLoMo
● Convergence of collaborative, location-based and on-the-
go technologies
● Emerged as a result of the growing popularity of
smartphones
● Primarily used for marketing and discovery purposes
4. SoLoMo
● Started by John Doerr, Chi-Hua Chien and Bing Gordon
● Smartphones and tablets are integrated with geo-location
technology that makes SoLoMo possible.
● SoLoMo has discovered that there is a widely untapped market and
when they incorporated more local results in search engine results,
they have discovered the size of the local market on the Internet.
5. SoLoMo
● SoLoMo has changed the way consumers and businesses:
o Buy
o Sell
o Advertise
● It attracted new types of consumers, those who are constantly
online and connected with other people, which presented an
opportunity for merchants or sellers to personalize offers based on
the location of the consumer and based on who they know.
6. What are the implications/effects does it bring/give
to E-commerce?
● Awareness of public to a business’s :
o price of products
o seek out great deals/promos
o make purchases
o browse reviews
● Effective marketing strategy or platform for e-businesses
● Wider scope and reach for marketing
● Personalized services because of the additional information
provided by the consumers through one of the platforms
7. What are the implications/effects does it bring/give
to E-commerce?
● SoLoMo can either make or break your business.
o Information spreads through reviews that customers make
about a specific product.
o It is a must for customers to be satisfied with a business’s
service and products all the time.
● Businesses can easily evaluate and improve services and adapt to
the needs of their consumers.
8. How do you see this trend in the next 2
years?
● SoLoMo can help in marketing electronic businesses by helping
customers and sellers communicate easier.
● Since it’s cost effective, more businesses would engage in this
digital marketing strategy.
● “It gives local businesses tools and products that allow them to
connect with customers in ways they couldn’t do in the past.” -
Michael Szeweczyk
9. How do you see this trend in the next 2
years?
This trend would eventually progress and be more advanced in the next 2
years. It would be able to help businesses get a deeper analysis and reporting
of a brand’s consumers.
Smartphones are more convenient, portable, and user friendly compared to desktops and laptops. Because of this, SoLoMo has emerged which clinged and constantly affects human life every day.
Buying, selling, and advertising should now be correlated with SoLoMo since this is the SoLoMo era where people and their mobiles are inseparable.
It allows to reach the market more conveniently and gives them information faster and easier. Thus, increasing sales and making e-commerce more effective and reachable. Information from e-commerce can spread through the help of SoLoMo more efficiently.
Information spreads quickly through the internet. With this said, keeping customers satisfied gives them the chance to speak out though their reviews. These reviews then helps future/new customers make their decision whether to buy from which brand or company. The collective reviews of customers are very influential to future customer’s decisions.
