Mystery Netizen Introduction


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The Mystery Netizen represents an online community with a passion for Internet and its web tools, who evaluate your brand against your competitors on the cyberspace.

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Mystery Netizen Introduction

  1. 1. ConsultingMarketing solutionsBranding & DesignWeb developmentInternet marketingFeaturesMystery Netizen ® Tel: 6215 2751
  2. 2. Internet user insight Mystery shopper Behavior, experience, CSP, hobbies…Web marketing evaluation Mystery Netizen® Website, ecommerce, APPs, promotional channels, design… Internet marketing Online benchmarking Direct & indirect competition, online best practices…. Copyright © 2010 - 2012 Sinostrat Solutions. All rights reserved.
  3. 3. Mystery Netizen?Definition“Mystery Netizen ® is a quality control and measurement tool to evaluate a company’s web marketing performance against the competition and used as a benchmarking technic” Copyright © 2010 - 2012 Sinostrat Solutions. All rights reserved. 3
  4. 4. Mystery Netizen: Two processes in one Database with over 10,000 mystery Netizen Micro environment Macro environment Open questionnaire Blind enquiry (Ex.1000) (Ex.1000)Your brand Competition Your brand Competition Evaluation Evaluation Website Channels Benchmarking Newsletter Positioning Social Media Visibility APPs eReputation Ecommerce Message Benchmarking Sinostrat Benchmarking Recommendations Copyright © 2010 - 2012 Sinostrat Solutions. All rights reserved. 4
  5. 5. Tell me...告诉我… …and I’ll forget …我会忘记Show me…示范给我看… …and I may remember …我可能会记得Involve me…让我动手做… …and I’ll understand …我才能完全了解 Forward Thinking Agency Copyright © 2010 - 2012 Sinostrat Solutions. All rights reserved. 5
  6. 6. Benefits Sinostrat Solution is the Micro Environment Guarantee of your Online Improve: Brand efficiency  Website efficiency  User accessibility  User experienceMacro Environment  Conversion funnel  Brand visibility and imageIdentify:  E-CRM/Customer loyalty Best channels adapted to your audience  Content pertinence New typologies of potential customers (Quanti/Quali) Your clusters (prescribers, buyers, users…)Evaluate: Benchmarking The strategy, performance and positioning of your web campaigns Identify, evaluate and adapt the best Viral performance of your message practices used by competitors for their web Pre & Post-campaign reputation tools, strategy, positioning, promotional offers, and choice of channels, in order toAnd guarantee that your message has been well understand their competitive advantages asperceived and reached the right audience perceived by the Mystery Netizen Copyright © 2010 - 2012 Sinostrat Solutions. All rights reserved. 6
  7. 7. Why Sinostrat?Pioneer Business: Innovative Practice: We provide effectiveWe are the first and pioneer We evaluate your online solutions tailoredcompany offering Mystery performance directly from yourNetizen services target consumers instead of made to your analytical data assumptions business with up to date technologiesImportant Database: Technical Know-how:Our platform gathers more Mystery Netizen softwares andthan 10,000 qualified Netizen web applications are 100% client developed internally satisfactionExpert Team: Accessible Anywhere:Our team is composed of highly Our Mystery Netizen is developed And we lovequalified professionals with with Ruby on Rails adapted to what we dovarious expertise (Web today’s web standards for bothDevelopment, Marketing and PR) the Netizen and our Partners toand with various backgrounds access the platform from mobile(China, France, USA…) or PC. Copyright © 2010 - 2012 Sinostrat Solutions. All rights reserved. 7
  8. 8. Our Partners Copyright © 2010 - 2012 Sinostrat Solutions. All rights reserved. 8
  9. 9. Contact us Forward Thinking Agency