The Mystery Netizen represents an online community with a passion for Internet and its web tools, who evaluate your brand against your competitors on the cyberspace.

1. Consulting
Marketing solutions
Branding & Design
Web development
Internet marketing
Features
Mystery Netizen ®
Tel: 6215 2751
info@sinostrat.com
www.sinostrat.com

2. Internet user insight
Mystery shopper
Behavior, experience, CSP, hobbies…
Web marketing evaluation Mystery Netizen®
Website, ecommerce, APPs,
promotional channels, design…
Internet marketing
Online benchmarking
Direct & indirect competition,
online best practices….
Copyright © 2010 - 2012 Sinostrat Solutions. All rights reserved.

3. Mystery Netizen?
Definition
“Mystery Netizen ® is a quality control and measurement tool to
evaluate a company’s web marketing performance against the
competition and used as a benchmarking technic”
Copyright © 2010 - 2012 Sinostrat Solutions. All rights reserved. 3

4. Mystery Netizen: Two processes in one
Database with over
10,000 mystery Netizen
Micro environment Macro environment
Open questionnaire Blind enquiry
(Ex.1000) (Ex.1000)
Your brand Competition Your brand Competition
Evaluation Evaluation
Website Channels
Benchmarking
Newsletter Positioning
Social Media Visibility
APPs eReputation
Ecommerce Message
Benchmarking Sinostrat Benchmarking
Recommendations
Copyright © 2010 - 2012 Sinostrat Solutions. All rights reserved. 4

5. Tell me...
告诉我… …and I’ll forget
…我会忘记
Show me…
示范给我看… …and I may remember
…我可能会记得
Involve me…
让我动手做… …and I’ll understand
…我才能完全了解
Forward Thinking Agency
Copyright © 2010 - 2012 Sinostrat Solutions. All rights reserved. 5

6. Benefits
Sinostrat Solution is the Micro Environment
Guarantee of your Online Improve:
Brand efficiency  Website efficiency
 User accessibility
 User experience
Macro Environment  Conversion funnel
 Brand visibility and image
Identify:  E-CRM/Customer loyalty
 Best channels adapted to your audience  Content pertinence
 New typologies of potential customers (Quanti/Quali)
 Your clusters (prescribers, buyers, users…)
Evaluate:
Benchmarking
 The strategy, performance and positioning
of your web campaigns
Identify, evaluate and adapt the best
 Viral performance of your message
practices used by competitors for their web
 Pre & Post-campaign reputation
tools, strategy, positioning, promotional
offers, and choice of channels, in order to
And guarantee that your message has been well
understand their competitive advantages as
perceived and reached the right audience
perceived by the Mystery Netizen
Copyright © 2010 - 2012 Sinostrat Solutions. All rights reserved. 6

7. Why Sinostrat?
Pioneer Business: Innovative Practice: We provide effective
We are the first and pioneer We evaluate your online solutions tailored
company offering Mystery performance directly from your
Netizen services target consumers instead of
made to your
analytical data assumptions business with up to
date technologies
Important Database: Technical Know-how:
Our platform gathers more Mystery Netizen softwares and
than 10,000 qualified Netizen web applications are 100% client
developed internally satisfaction
Expert Team: Accessible Anywhere:
Our team is composed of highly Our Mystery Netizen is developed
And we love
qualified professionals with with Ruby on Rails adapted to what we do
various expertise (Web today’s web standards for both
Development, Marketing and PR) the Netizen and our Partners to
and with various backgrounds access the platform from mobile
(China, France, USA…) or PC.
Copyright © 2010 - 2012 Sinostrat Solutions. All rights reserved. 7

8. Our Partners
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9. Contact us
Forward Thinking Agency