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Workshope slides docs20 v2

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the patient experience in Europe & USA

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Workshope slides docs20 v2

  1. 1. Greek Patients & Doctors What they do in the Internet?Kathi ApostolidisBreast Cancer & Patient Rights AdvocateVolunteer Sector Consultant & Health Commentator
  2. 2. Social Media in healthcare is not a fad.It has real value
  3. 3. Web2.0 & Social MediaInexpensive Immediate Personal Ubiquituous=Mobile
  4. 4. What’s theChange agent? The Internet800m. Users by 3 rd Q.2011
  5. 5. Internet penetration in Greece YEAR 2012 2010 46.2% 2008 2006 33,5% 2004 2002 YEAR 2000 1998 9,1% 1996 1994 1 2 3Approximately 5.1million internet users in 2011
  6. 6. Facebook penetration-1st Trimester 2012
  7. 7. Greek Internet User• Younger men & women of 16-44 years• High/medium socio-economic status• Resident in urban/semi urban regions• Often smart phone owner
  8. 8. Online Survey Internet for health/healthc are• 1.050 participants• 3rd Quarter 2011• 2/10 frequently use internet for health/healhcare purposes• 50% only some times• 3/10 never
  9. 9. What Greeks search for health/healthcare online?• 69% search for healthcare information• 43% search for specialist doctors & hospitals• 35% participates in blogs/forums• 25% purchases online healthcare products & services
  10. 10. What patients search on the internet?• Learn about symptoms & disease• Find an expert doctor• Find a safe hospital• Connect with other patients• Share their experience• Understand therapy options
  11. 11. How Greek Doctors use the internet?• 60% search medical information• 48% search data for research work• 36% exchange views with peers in medical sites, platforms, blogs• 27% search for a doctor or hospital in their specialty• 26% purchase online products & services for their practice
  12. 12. What patients think of online doctors? • Still few trust online doctors • Mutual scepticism • Reach out to peer patients
  13. 13. Thank you for your attentionKathi Apostolidis-Breast Cancer & Patient Rights AdvocateVolunteer Sector Consultant & Health Commentator @kgapo, #opnhealth thwww.facebook.com/kathiapostolidis www.facebook.com/#opnhealth http://www.linkedin.com/in/kathiapostolidis CREDITS: Art Work from Regina Hollidays Medical Advocacy Blog A place where art, medicine, social media and pop-culture collide and create a patient voice in health information technology.

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