Greek Internet User• Younger men & women of 16-44 years• High/medium socio-economic status• Resident in urban/semi urban regions• Often smart phone owner
Online Survey Internet for health/healthc are• 1.050 participants• 3rd Quarter 2011• 2/10 frequently use internet for health/healhcare purposes• 50% only some times• 3/10 never
What Greeks search for health/healthcare online?• 69% search for healthcare information• 43% search for specialist doctors & hospitals• 35% participates in blogs/forums• 25% purchases online healthcare products & services
What patients search on the internet?• Learn about symptoms & disease• Find an expert doctor• Find a safe hospital• Connect with other patients• Share their experience• Understand therapy options
How Greek Doctors use the internet?• 60% search medical information• 48% search data for research work• 36% exchange views with peers in medical sites, platforms, blogs• 27% search for a doctor or hospital in their specialty• 26% purchase online products & services for their practice
What patients think of online doctors? • Still few trust online doctors • Mutual scepticism • Reach out to peer patients
Thank you for your attentionKathi Apostolidis-Breast Cancer & Patient Rights AdvocateVolunteer Sector Consultant & Health Commentator @kgapo, #opnhealth thwww.facebook.com/kathiapostolidis www.facebook.com/#opnhealth http://www.linkedin.com/in/kathiapostolidis CREDITS: Art Work from Regina Hollidays Medical Advocacy Blog A place where art, medicine, social media and pop-culture collide and create a patient voice in health information technology.