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Design

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  • Transcript

    • 1.
      • Assigned,
      • Sealed
      • & Delivered
        • Design tools, trademarks, templates
          • Summer 2007
          • Presented by Alyssa and Lori
    • 2. Effective Designing Results In: Fulfilling reader's wants & needs Consistent & cohesive coverage A strong verbal/visual connection
    • 3. Planning Philosophy Envision your page as a bullseye White space Copy Photos
    • 4. Traditional Design Accommodates traditional coverage Vertical columns 5-7 photographs Story/headline package Recognizable verbal/visual trademarks Theme & section-unifying templates
    • 5. Traditional Design Guidelines Establish column structure Create eyeline Place dominant element Place story/headline package Add contrasting photos Determine caption placement Integrate trademarks
    • 6. Basic Design Columns
    • 7. Basic Design Dominant Element
    • 8. Basic Design Eyeline
    • 9. Basic Design Story Headline
    • 10. Basic Design Secondary Photos
    • 11. Basic Design Captions
    • 12. Template Variations
    • 13. Template Variations
    • 14. Basic Design
    • 15.  
    • 16. Basic Design & Beyond… Expected = Traditional design Expanded = Traditional + sidebar Extreme = Layout within a layout
    • 17. Expected | Expanded | Extreme Expected | Expanded | Extreme Expected | Expanded | Extreme
    • 18. Modular Grid Design… Promotes amplified coverage options Encourages content driven design Offers greater verbal/visual variety Maximizes reader appeal
    • 19. Grids, Mods, Zones Create grid structure establishing both vertical & horizontal columns Create modules by blocking out grids in rectangular shapes Create zones by joining two or more modules together
    • 20. Horizontal grid Vertical grid Grid Architectural Structure
    • 21. Modules & Zones Maximizes layout within layout approach Package content for maximum appeal Enhance visual enhancement option Integrate levels of white space for content organization
    • 22. Layout Within A Layout Module
    • 23. Layout Within A Layout
    • 24. Expanded Coverage, Content & Design Create Zone
    • 25. Expanded Coverage, Content & Design Pre-design
    • 26. Expanded Coverage, Content & Design Re-design
    • 27. Expanded Coverage, Content & Design
    • 28. Extreme Coverage, Content & Design Dominant module
    • 29. Extreme Coverage, Content & Design Pre-design
    • 30. Extreme Coverage, Content & Design Re-design
    • 31. Extreme Coverage, Content & Design Dominant module montage
    • 32. Extreme Coverage, Content & Design Zone
    • 33. Extreme Coverage, Content & Design Pro-design
    • 34. Extreme Coverage, Content & Design Re-design
    • 35. Extreme Coverage, Content & Design Re-design Personalize it
    • 36. Extreme Coverage, Content & Design