Design

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  • Design

    1. 1. <ul><li>Assigned, </li></ul><ul><li>Sealed </li></ul><ul><li>& Delivered </li></ul><ul><ul><li>Design tools, trademarks, templates </li></ul></ul><ul><ul><ul><li>Summer 2007 </li></ul></ul></ul><ul><ul><ul><li>Presented by Alyssa and Lori </li></ul></ul></ul>
    2. 2. Effective Designing Results In: Fulfilling reader's wants & needs Consistent & cohesive coverage A strong verbal/visual connection
    3. 3. Planning Philosophy Envision your page as a bullseye White space Copy Photos
    4. 4. Traditional Design Accommodates traditional coverage Vertical columns 5-7 photographs Story/headline package Recognizable verbal/visual trademarks Theme & section-unifying templates
    5. 5. Traditional Design Guidelines Establish column structure Create eyeline Place dominant element Place story/headline package Add contrasting photos Determine caption placement Integrate trademarks
    6. 6. Basic Design Columns
    7. 7. Basic Design Dominant Element
    8. 8. Basic Design Eyeline
    9. 9. Basic Design Story Headline
    10. 10. Basic Design Secondary Photos
    11. 11. Basic Design Captions
    12. 12. Template Variations
    13. 13. Template Variations
    14. 14. Basic Design
    15. 16. Basic Design & Beyond… Expected = Traditional design Expanded = Traditional + sidebar Extreme = Layout within a layout
    16. 17. Expected | Expanded | Extreme Expected | Expanded | Extreme Expected | Expanded | Extreme
    17. 18. Modular Grid Design… Promotes amplified coverage options Encourages content driven design Offers greater verbal/visual variety Maximizes reader appeal
    18. 19. Grids, Mods, Zones Create grid structure establishing both vertical & horizontal columns Create modules by blocking out grids in rectangular shapes Create zones by joining two or more modules together
    19. 20. Horizontal grid Vertical grid Grid Architectural Structure
    20. 21. Modules & Zones Maximizes layout within layout approach Package content for maximum appeal Enhance visual enhancement option Integrate levels of white space for content organization
    21. 22. Layout Within A Layout Module
    22. 23. Layout Within A Layout
    23. 24. Expanded Coverage, Content & Design Create Zone
    24. 25. Expanded Coverage, Content & Design Pre-design
    25. 26. Expanded Coverage, Content & Design Re-design
    26. 27. Expanded Coverage, Content & Design
    27. 28. Extreme Coverage, Content & Design Dominant module
    28. 29. Extreme Coverage, Content & Design Pre-design
    29. 30. Extreme Coverage, Content & Design Re-design
    30. 31. Extreme Coverage, Content & Design Dominant module montage
    31. 32. Extreme Coverage, Content & Design Zone
    32. 33. Extreme Coverage, Content & Design Pro-design
    33. 34. Extreme Coverage, Content & Design Re-design
    34. 35. Extreme Coverage, Content & Design Re-design Personalize it
    35. 36. Extreme Coverage, Content & Design

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