2. Effective Designing Results In: Fulfilling reader's wants & needs Consistent & cohesive coverage A strong verbal/visual connection

3. Planning Philosophy Envision your page as a bullseye White space Copy Photos

4. Traditional Design Accommodates traditional coverage Vertical columns 5-7 photographs Story/headline package Recognizable verbal/visual trademarks Theme & section-unifying templates

5. Traditional Design Guidelines Establish column structure Create eyeline Place dominant element Place story/headline package Add contrasting photos Determine caption placement Integrate trademarks

6. Basic Design Columns

7. Basic Design Dominant Element

8. Basic Design Eyeline

9. Basic Design Story Headline

10. Basic Design Secondary Photos

11. Basic Design Captions

12. Template Variations

13. Template Variations

14. Basic Design

16. Basic Design & Beyond… Expected = Traditional design Expanded = Traditional + sidebar Extreme = Layout within a layout

17. Expected | Expanded | Extreme Expected | Expanded | Extreme Expected | Expanded | Extreme

18. Modular Grid Design… Promotes amplified coverage options Encourages content driven design Offers greater verbal/visual variety Maximizes reader appeal

19. Grids, Mods, Zones Create grid structure establishing both vertical & horizontal columns Create modules by blocking out grids in rectangular shapes Create zones by joining two or more modules together

20. Horizontal grid Vertical grid Grid Architectural Structure

21. Modules & Zones Maximizes layout within layout approach Package content for maximum appeal Enhance visual enhancement option Integrate levels of white space for content organization

22. Layout Within A Layout Module

23. Layout Within A Layout

24. Expanded Coverage, Content & Design Create Zone

25. Expanded Coverage, Content & Design Pre-design

26. Expanded Coverage, Content & Design Re-design

27. Expanded Coverage, Content & Design

28. Extreme Coverage, Content & Design Dominant module

29. Extreme Coverage, Content & Design Pre-design

30. Extreme Coverage, Content & Design Re-design

31. Extreme Coverage, Content & Design Dominant module montage

32. Extreme Coverage, Content & Design Zone

33. Extreme Coverage, Content & Design Pro-design

34. Extreme Coverage, Content & Design Re-design

35. Extreme Coverage, Content & Design Re-design Personalize it

36. Extreme Coverage, Content & Design