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Marcom and Event marketing toolkit

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Transcript

  • 1. Direct to Consumer Local Marketing Campaigns
  • 2. Consumer Marketing Tools & Programs On line Marketing Portal Point of Purchase Marketing Materials
            • Two Pronged Approach
            • 1. In-office (point of purchase)
            • 2. Advertising and Marketing Portal
  • 3. Point of purchase merchandising
    • Everything you need to drive patient awareness, education and treatments
      • Product Brochures
      • Branded Displays
      • Photo Books
      • Testimonial DVDs
      • Wearables
      • Novelties
    • Merchandising reflects National and On-line campaigns or increased recognition and reinforcement of key messages .
  • 4. On-line Marketing Portal
    • Portfolio of professionally designed ad templates that you customize for your practice marketing initiatives.
    • Formats include:
      • Direct mail post cards
      • Print ad templates for magazines and newspapers
      • Web banners
      • Radio scripts
      • Event marketing tools
      • Banner Ads
    • Simply pick the ad you like, add your practice info and send it to the printer or publication .
    • www.fraxelpracticebuilder.com
  • 5.
    • Complete, turn key, step by step event marketing toolkit
    • to drive patient acquisition and conversion
    Event Marketing Planning Toolkit Available at www.fraxelpracticebuilder.com
  • 6. Evening Of Beauty
    • Planning Kit
    • How to Guide
    • Planning Tools CD
      • Timeline/ Checklist
      • Registration
        • FAQ's:
        • Confirmation Email & Phone Script
      • Promotion planning
        • Advertising suggestions and templates
      • Event Day Implementation
        • Patient presentations
        • Sign in sheets
      • Post Event Follow Up
        • Thank you email and phone scripts
        • No show email and phone scripts
    • DVD (Patient Experience)
    • Invitation Postcards
  • 7. Evening Of Beauty
    • Event Kit
    • Patient Brochures (50)
    • B&A Photo Gallery CD
    • Pens (4)
    • Lapel Pins (4)
    • Fraxel cups/napkins (25)
    • Poster (1)
    • Thank you cards/envelopes (25)
  • 8. Multi Media Marketing
    • Integrated Marketing Templates :
      • Postcard mailers
      • Flyers
      • Ads
      • Web copy and banner
      • Radio scripts
      • Press releases
      • Treatment Coupons