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Crash creativity assignment 09
1. A Crash Course on Creativity Assignm
en t #09
Y:ES Yawn & Sleep service
The Magnificent Mutant Mustard Musketeers
2. The Prob
l em
The night is calm. But you're still awake. Impossible for
you to sleep tonight. Your boss is a real dork. You have
enough commitments for an entire lifetime. Your job is
stressful. You think something's going to get wrong
sooner or later. Or you forgot to do something before
you leave the office. Or You'll never finish this report
before the deadline. Or... Or... Gosh, you're so tired!
Have you ever been in such a situation? Your job is
keeping your mind so busy that you can't sleep? Well.
We have an innovative solution for you .
3. The solu
tion
The 4M Creativity and Advanced Research
Laboratory for Original Services
proudly presents
Y:ES
The world's first on-purpose boring conversation service.
YES. Yawn & Sleep.
4. What's t
h at ?
In order to get back to sleep, you have to divert your mind from its stressing thoughts.
You need something so boring that your mind won't use this to keep you awake... again!
We think the best way to achieve this is to start
a boring conversation. Oh YES.
Or at least to listen to someone as boring as this boring, complaining bloke
working at your boring office (boring cubicle next to your boring one).
5. How doe
s it work?
Call 1-313-SLEEP
and say "can't sleep"
Our automated intelligent agent will analyze your voice tone
and assign you the most efficient and boring chat partner,
using our specific, patented stress-recognition algorithm.
Because you are special and unique
(and, YES, awake!)
6. Made fo
r you
YES, tens of profiles available to bore you to death sleep!
Brian the self-loving marketing guy, who always wears a suit and loves to hear himself talk
Chuck the soccer fan, who never played a match and has a such large beer belly
Connie the desperate housewife, who talks only about appliances, cookies and her nails
Dilbert, the disillusioned, too-smart, underpaid employee
Elizabeth the mother-in-law, always bitching about anything and everything
Kevin the nerd, who only talks about technical devices and boring Sci-Fi TV series
Kim the teen girl, only thinking about fashion, Instagram and duckfaces
Patrick the depressive employee, always complaining about his sh*tty life and hatred boss
Rajid, the Indian worker, who always says "yes" and never answers a question
Stu the car-lover, boring you with rims, custom painting and motors
7. LAST BUT
N OT LEAST
How much does it cost?
Simply put:
Half the price of a normal landline communication cost!
YES, the boring dude has to pay the other half to have the possibility
to find such a patient and fine audience!
Call 1-313-SLEEP now at 3am!
8. The End
Photos
Pillows - Luc De Leeuw (http://flic.kr/p/5SEJUi)
Puente – Eneas (http://flic.kr/p/5JEUwc)
Self Portrait 08/04/2005 – Thomas Hawk (http://flic.kr/p/4gKyw)
Ocean's 4 – Lucas Rossato (http://flic.kr/p/5cSwzS)
Yesterday's call – Vincent_AF (http://flic.kr/p/8wEJ4i)
Mankind – Eole Wind (http://flic.kr/p/38eCG1)
Sans titre – Jonathan Pobre (http://flic.kr/p/oyZqs)
Angel - Peasap (http://flic.kr/p/HGhUB) Fonts
BreeSerif, by TypeTogether
Capture It, by Koczman Bálint
Canadian Penguin, by Chris Cavaghan
Andreas Grégory Kirstin JR
The Magnificent Mutant Mustard Musketeers