Here's a presentation the author made for the communications students at the National Institute of Fashion Technology, New Delhi. Circa 2012. Uploaded here for the benefit of those who think before they start cracking ideas.
All the thoughts expressed here are purely personal and are a result of the author's professional experience of working with some of India's leading advertising agencies as creative director. Some of the pictures used for reference are taken from google images and advertising blogs. I hope the creators of those images won't mind.