1. Alanoud Al Ali
Christine Castillo
Fatima Tariq
Remi Eid
Sara Kazilbash

2.  A company can hire culturally diverse employees.
 It can hire people who have lived in a specific
country and have learnt its language and culture.
 Also, it can hire people who traveled to many
places and picked up languages and respect
cultural differences.

3.  Cultural values are an important aspect to be
researched.
 understanding someone's values and respecting
them will make people more comfortable about
that specific brand that is being advertised.

4. There are many ways a company can gather useful
information such as:
 sending a native speaker employee to the streets
so they can understand the new slangs that are
being used.
 Handing out surveys helps in getting more
accurate information.
 Going on social networking sites and reading
other people's blogs that also be a very effective
way in understanding your market and staying
updated with it.