Being smart with social media: ethics and effectiveness when engaging online

Editor's Notes

1. This is what lawyers think about when they hear “marketing.” But when it comes to social media, important to understand the difference between Inbound vs. Outbound Marketing
2. Social Media is Inbound. And if you use it that way, you avoid most potential ethics problems.
3. Long copy sells – particularly for expensive purchases (like legal services)
4. This is where attorneys worry about the ad rules. Expansive terms like “communication.”
5. Central Hudson test
6. Unconstitutionality of prohibitions on testimonials CDA 230
7. Watch out for social media updates involving your “availability for professional employment.”
8. Danziger Bridge case
9. MN attorney leaving review for competitor
10. Tsamis case in IL IL blogger tried to conceal client IDs Hunter case