The document discusses SMBTweet, a tool that helps businesses build audiences on Twitter by discovering relevant profiles to follow. It does this through algorithms that identify potential followers based on location, keywords, who influencers follow, and other criteria. SMBTweet's tools automate the discovery process but require manual approval before following accounts to avoid spammy behaviors. The summary highlights that SMBTweet streamlines audience building by handling the discovery process so marketers can focus on approving and engaging with new followers.
1. The
Most
Effec4ve
Way
to
Discover
and
Curate
an
Audience
on
Twi"er
h"p://smbtweet.com
2. Why
SMBTweet?
• Having
an
audience
of
followers
is
a
key
part
of
having
success
on
Twi"er.
• The
right
audience
–
one
that
supports
overall
business
goals
–
is
extremely
important.
• Trying
to
build
“the
right
audience”
organically
is
very
4me
consuming
SMBTweet’s
algorithm
is
based
on
follower
acquisi4on
best
prac4ces.
It
takes
the
burden
out
of
discovering
and
cura4ng
a
Twi"er
audience.
9. How
SMBTweet
takes
the
burden
out
of
audience
building…
• our
algorithm
is
made
up
of
a
series
of
filters
that
ensure
quality
profiles
are
returned
in
searches
• you
create
a
list
using
our
discovery
tools,
we
help
you
curate
it
–
all
you
have
to
do
then
is
click
on
“follow”
• we
keep
track
of
who
you
have
followed
so
you
don’t
follow
the
same
profile
twice.
• we
provide
global
analy4cs
as
well
as
data
about
individual
searches.
• available
admin
privileges
allow
management
of
mul4ple
accounts
from
one
easy
access
point.
10. Success
Story
• Customer
piloted
20
accounts
–
1
month
later
added
200+
accounts
–
finally
added
all
1,300+
accounts
they
manage.
• SMBTweet
has
saved
them
a
ton
of
staff
4me
and
money
while
delivering
be"er
results
then
their
staff
was
a"aining
on
there
own.
11. Authen4c
/
Not
Spammy
• uses
Twi"er
API
• has
built
in
daily
limits
to
prevent
aggressive
following
&
unfollowing
• no
automa4on
-‐
users
manually
follow
and
unfollow
12. Conclusion
SMBTweet
is
not
a
“get
followers
fast”
service.
SMBTweet
is
a
powerful
audience
discovery
tool
that
helps
businesses
cut
through
the
clu"er
and
iden4fy
their
audience
in
an
authen4c
and
responsible
way.
We
look
forward
to
hearing
from
you.