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The	
  Most	
  Effec4ve	
  Way	
  to	
  	
  
Discover	
  and	
  Curate	
  an	
  Audience	
  on	
  Twi"er	
  

               h"p://smbtweet.com	
  
Why	
  SMBTweet?	
  

•  Having	
  an	
  audience	
  of	
  followers	
  is	
  a	
  key	
  part	
  of	
  having	
  success	
  on	
  Twi"er.	
  
•  The	
  right	
  audience	
  –	
  one	
  that	
  supports	
  overall	
  business	
  goals	
  –	
  is	
  extremely	
  
   important.	
  
•  Trying	
  to	
  build	
  “the	
  right	
  audience”	
  organically	
  is	
  very	
  4me	
  consuming	
  

      SMBTweet’s	
  algorithm	
  is	
  based	
  on	
  follower	
  acquisi4on	
  best	
  prac4ces.	
  It	
  
      takes	
  the	
  burden	
  out	
  of	
  discovering	
  and	
  cura4ng	
  a	
  Twi"er	
  audience.	
  	
  	
  
•  Discover	
  audiences	
  based	
  on	
  who	
  is	
  following	
  others	
  in	
  your	
  demographic.	
  
•  Discover	
  audiences	
  based	
  on	
  who	
  thought	
  leaders	
  are	
  following	
  
•  Use	
  lists	
  to	
  discover	
  highly	
  relevant	
  audiences.	
  
•  Discover	
  audiences	
  by	
  loca4on.	
  
•  Discover	
  audiences	
  by	
  keyword.	
  
•  Discover	
  highly	
  targeted	
  audiences	
  by	
  loca4on	
  +	
  keyword.	
  
How	
  SMBTweet	
  takes	
  the	
  burden	
  out	
  of	
  
                       audience	
  building…	
  

•  our	
  algorithm	
  is	
  made	
  up	
  of	
  a	
  series	
  of	
  filters	
  that	
  ensure	
  quality	
  profiles	
  are	
  
   returned	
  in	
  searches	
  
•  you	
  create	
  a	
  list	
  using	
  our	
  discovery	
  tools,	
  we	
  help	
  you	
  curate	
  it	
  –	
  all	
  you	
  
   have	
  to	
  do	
  then	
  is	
  click	
  on	
  “follow”	
  	
  
•  we	
  keep	
  track	
  of	
  who	
  you	
  have	
  followed	
  so	
  you	
  don’t	
  follow	
  the	
  same	
  
   profile	
  twice.	
  
•  we	
  provide	
  global	
  analy4cs	
  as	
  well	
  as	
  data	
  about	
  individual	
  searches.	
  	
  
•  available	
  admin	
  privileges	
  	
  allow	
  management	
  of	
  mul4ple	
  accounts	
  from	
  one	
  
   easy	
  access	
  point.	
  	
  
Success	
  Story	
  

•  Customer	
  piloted	
  20	
  accounts	
  –	
  1	
  month	
  later	
  added	
  200+	
  accounts	
  –	
  finally	
  
   added	
  all	
  1,300+	
  accounts	
  they	
  manage.	
  
•  SMBTweet	
  has	
  saved	
  them	
  a	
  ton	
  of	
  staff	
  4me	
  and	
  money	
  while	
  delivering	
  
   be"er	
  results	
  then	
  their	
  staff	
  was	
  a"aining	
  on	
  there	
  own.	
  
Authen4c	
  /	
  Not	
  Spammy	
  

•  uses	
  Twi"er	
  API	
  
•  has	
  built	
  in	
  daily	
  limits	
  to	
  prevent	
  aggressive	
  following	
  &	
  unfollowing	
  
•  no	
  automa4on	
  -­‐	
  users	
  manually	
  follow	
  and	
  unfollow	
  	
  
Conclusion	
  
SMBTweet	
  is	
  not	
  a	
  “get	
  followers	
  fast”	
  service.	
  	
  
	
  
SMBTweet	
  is	
  a	
  powerful	
  audience	
  discovery	
  tool	
  that	
  helps	
  businesses	
  cut	
  
through	
  the	
  clu"er	
  and	
  iden4fy	
  their	
  audience	
  in	
  an	
  authen4c	
  and	
  
responsible	
  way.	
  	
  	
  
	
  
We	
  look	
  forward	
  to	
  hearing	
  from	
  you.	
  
	
  

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SMBtweet

  • 1. The  Most  Effec4ve  Way  to     Discover  and  Curate  an  Audience  on  Twi"er   h"p://smbtweet.com  
  • 2. Why  SMBTweet?   •  Having  an  audience  of  followers  is  a  key  part  of  having  success  on  Twi"er.   •  The  right  audience  –  one  that  supports  overall  business  goals  –  is  extremely   important.   •  Trying  to  build  “the  right  audience”  organically  is  very  4me  consuming   SMBTweet’s  algorithm  is  based  on  follower  acquisi4on  best  prac4ces.  It   takes  the  burden  out  of  discovering  and  cura4ng  a  Twi"er  audience.      
  • 3. •  Discover  audiences  based  on  who  is  following  others  in  your  demographic.  
  • 4. •  Discover  audiences  based  on  who  thought  leaders  are  following  
  • 5. •  Use  lists  to  discover  highly  relevant  audiences.  
  • 6. •  Discover  audiences  by  loca4on.  
  • 7. •  Discover  audiences  by  keyword.  
  • 8. •  Discover  highly  targeted  audiences  by  loca4on  +  keyword.  
  • 9. How  SMBTweet  takes  the  burden  out  of   audience  building…   •  our  algorithm  is  made  up  of  a  series  of  filters  that  ensure  quality  profiles  are   returned  in  searches   •  you  create  a  list  using  our  discovery  tools,  we  help  you  curate  it  –  all  you   have  to  do  then  is  click  on  “follow”     •  we  keep  track  of  who  you  have  followed  so  you  don’t  follow  the  same   profile  twice.   •  we  provide  global  analy4cs  as  well  as  data  about  individual  searches.     •  available  admin  privileges    allow  management  of  mul4ple  accounts  from  one   easy  access  point.    
  • 10. Success  Story   •  Customer  piloted  20  accounts  –  1  month  later  added  200+  accounts  –  finally   added  all  1,300+  accounts  they  manage.   •  SMBTweet  has  saved  them  a  ton  of  staff  4me  and  money  while  delivering   be"er  results  then  their  staff  was  a"aining  on  there  own.  
  • 11. Authen4c  /  Not  Spammy   •  uses  Twi"er  API   •  has  built  in  daily  limits  to  prevent  aggressive  following  &  unfollowing   •  no  automa4on  -­‐  users  manually  follow  and  unfollow    
  • 12. Conclusion   SMBTweet  is  not  a  “get  followers  fast”  service.       SMBTweet  is  a  powerful  audience  discovery  tool  that  helps  businesses  cut   through  the  clu"er  and  iden4fy  their  audience  in  an  authen4c  and   responsible  way.         We  look  forward  to  hearing  from  you.