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# Web Type: 80% Science, 20% Art

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Slides from a talk given at SkillSwap Brighton in Jan, 2009 with an accompanying blog post

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• Thank you!

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• nice!
didn't know about the fibonacci numbers for proportion in typefaces sizes.

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• Heidelberg Windmill press at Yee Haw Industries, Knoxville, TN.
http://www.yeehawindustries.com/

• Proportion relating to geometry. c.1300, \"knowledge (of something) acquired by study,\" also \"a particular branch of knowledge,\" from O.Fr. science, from L. scientia \"knowledge,\" from sciens (gen. scientis), prp. of scire \"to know,\" probably originally \"to separate one thing from another, to distinguish,\" related to scindere \"to cut, divide,\" from PIE base *skei- (cf. Gk. skhizein \"to split, rend, cleave,\" Goth. skaidan, O.E. sceadan \"to divide, separate;\" Proto-Indo-European 5,500 (approx 3,500 BC)
• Insular art. &#x2014; c.1225, \"skill as a result of learning or practice,\" from O.Fr. art, from L. artem, (nom. ars) \"art, skill, craft,\" from PIE *ar-ti- (cf. Skt. rtih \"manner, mode;\" Gk. arti \"just,\" artios \"complete;\", from base *ar- \"fit together, join\" Proto-Indo-European 5,500 (approx 3,500 BC)

• Uses tables. No heading hierarchy, no semantics, no alt attribute values. Visually interesting, but flawed web design.
• Stylistic ligatures. Yum, but not worth it.
• Obliques, faked in an image! Argh. Font synthesis in CSS can have the same effect. Lucida oblique, anyone?
• With font-variant (small-caps), font-weight, font-stretch (condensed), and font-size-adjust (x-height) the field is wide open to synthesis, but is it a good thing?
• Animated gifs. The possibilities are scary.

• The eternal (empty) debate on the Web. Hinting and x-height are more important at lower resolutions.
• Jost Hotchuli - Detail in Typography

• Discuss file types: OTF TTF Postscript
Discuss FONT STACK
• Also, Webdings but we should we count that?
• 1. ClearType in Vista still uses Windows&#x2019; old GDI (Graphic Device Interface)
2. Vista does ship with the new WPF (Windows Presentation Foundation) - ciurretly used in Silveright - but IE does not use it
3. Firefox - Cairo for drawing, ATSUI for rendering. Cairo == API layer over quartz
4. Also: Kerning variations.

• c.1225, \"skill as a result of learning or practice,\" from O.Fr. art, from L. artem, (nom. ars) \"art, skill, craft,\" from PIE *ar-ti- (cf. Skt. rtih \"manner, mode;\" Gk. arti \"just,\" artios \"complete;\", from base *ar- \"fit together, join\" Proto-Indo-European 5,500 (approx 3,500 BC)
• c.1225, \"skill as a result of learning or practice,\" from O.Fr. art, from L. artem, (nom. ars) \"art, skill, craft,\" from PIE *ar-ti- (cf. Skt. rtih \"manner, mode;\" Gk. arti \"just,\" artios \"complete;\", from base *ar- \"fit together, join\" Proto-Indo-European 5,500 (approx 3,500 BC)
• This is my grid. There are many like it but this one is mine.
• Starting with body text.
Read it.
Test.
• Starting with body text.
Read it.
Test.

• Leonardo of Pisa, known as Fibonacci 202 book Liber Abaci

• Painting picture. Douglas aircraft factory during World War 2.

• Walking experiences. Photographer: Sergio Vega. The Amazon, Brazil. On FIRE.

• ### Web Type: 80% Science, 20% Art

1. 1. 80% Science, 20% Art Jon Tan Monday, March 9, 2009
2. 2. A kid on a plane Loves language. Likes tangerines & Toblerone. Works at http://omniti.com/ Pontiﬁcates at http://jontangerine.com/ Monday, March 9, 2009
3. 3. Science From Proto-Indo-European base *skei- ‘to split, rend, cleave’ —knowledge. Vitruvian Man — Leonardo DaVinci (1487). Monday, March 9, 2009
4. 4. Art From Proto-Indo-European base *ar- ‘ﬁt together, join’ —ski). Detail of χρ (‘Chi-Rho’) in the Book of Ke)s (Leabhar Cheanannais), c. 800AD Monday, March 9, 2009
5. 5. Print Wrestling & wind bags by Yee-Haw Industries, Knoxvi)e, Tennessee The opening slide image was of their press! Monday, March 9, 2009
6. 6. Web typography? http://typedeskref.com/ The Typographic Desk Reference by Theodore Rosendorf (Oak Kno)) 2009. Monday, March 9, 2009
7. 7. Print != web http://typedeskref.com/ with CSS and images disabled Monday, March 9, 2009
8. 8. But, but, the ligatures NB. For ‘ﬆ’ use &#64262 instead if the typeface has it, or browser has a way of ﬁnding a fa)-back (FF/OS X). Test for taste Monday, March 9, 2009
9. 9. Oops! Before: Georgia Oblique? Monday, March 9, 2009
10. 10. Ah, that’s better A+er a bit of Twittering: Georgia Italic! Monday, March 9, 2009
11. 11. Endless possibilities Bruce Lawson’s Zen Garden Geocities spoof. Monday, March 9, 2009
12. 12. Some better than others The Elements of Typographic Style Applied to the Web Monday, March 9, 2009
13. 13. And so on Simon Pascal Klein Monday, March 9, 2009
14. 14. And on Jeﬀ Cro- Monday, March 9, 2009
15. 15. And on Jason Santa Maria Monday, March 9, 2009
16. 16. Sti), it could get TRICKY Monday, March 9, 2009
17. 17. Choosing typefaces ❖ Science (legibility, serifs, sans & ﬁle types) ❖ The grid Breaking down the parts Monday, March 9, 2009
18. 18. Serif versus sans ❖ Core web fonts / stacks / @font-face ❖ Choosing faces ❖ X-height ❖ Humanist, grotesque, modern, geometric, etc? For your consideration ❖ Performance: Hinting, CRT versus LCD / LED Monday, March 9, 2009
19. 19. Serif & Sans Monday, March 9, 2009
20. 20. What does it say? Futura. Monday, March 9, 2009
21. 21. Any better? Georgia. Monday, March 9, 2009
22. 22. Now? Futura. Monday, March 9, 2009
23. 23. And this? Georgia. Monday, March 9, 2009
24. 24. Ta-daa! You were right! (And it happens to be true.) Ask me about duck fat .ies, sometime. Monday, March 9, 2009
25. 25. Core Web Fonts Andale Mono by Steve Matteson Arial by Robin Nicholas and Patricia Saunders Arial Black by Robin Nicholas and Patricia Saunders Comic Sans MS by Vincent Connare Courier New by Adrian Frutiger Georgia by Matthew Carter Impact by Geoffrey Lee Times New Roman by Stanley Morison with Starling Burgess and Victor Lardent Trebuchet MS by Vincent Connare Verdana by Matthew Carter Monday, March 9, 2009
26. 26. The Raster Wars Diﬀerent operating system, diﬀerent browser, diﬀerent result. Monday, March 9, 2009
27. 27. Choose faces based on: i. The text! ii. And, legibility: i. Is the weight suﬃcient? ii. How does the x-height aﬀect the weight? iii. How does the leading aﬀect the weight? iv. How are the faces hinted across diﬀerent platforms? Monday, March 9, 2009
28. 28. The grid How they do — traditional grids ❖ ‘I did it my way‘ — baseline web grid ❖ Box it up. Monday, March 9, 2009
29. 29. Wim Crouwel One grid to rule them a). Vormgevers poster for the Stedelik Museum, Amsterdam, by Wim Crouwel, 1968. (Happy 80th birth year, Wim!) Monday, March 9, 2009
30. 30. ‘I did it my way…’ A baseline web grid (Props to Sinatra for the tangerine cardy and skin tone) Monday, March 9, 2009
31. 31. Tangerine grids For enacted narratives, read the text! ❖ Choose type based on content, platform hinting at a give size and x-height ❖ ❖ Try in the layout — adjust leading (line-height) to suit ❖ Basic leading is god — apply a multiple or division of it to everything ❖ Throw in some Fibonnaci numbers For example… Monday, March 9, 2009
32. 32. 1. Basic body text & leading Monday, March 9, 2009
33. 33. 2. One lead is the grid! Monday, March 9, 2009
34. 34. 3. Head & lead, multiplied Monday, March 9, 2009
35. 35. 4. Asides, multiplied Monday, March 9, 2009
36. 36. 5. Scale and Fibonacci numbers Monday, March 9, 2009
37. 37. 6.The end Monday, March 9, 2009
38. 38. Art Applying what you know Monday, March 9, 2009
39. 39. Grids? Grenades! Monday, March 9, 2009
40. 40. ‘An object can never compete with an experience.’ —Hamish Fulton, walking artist, Bristol Paradise on Fire I—Sergio Vega, (Brazil), 2007 Monday, March 9, 2009
41. 41. Thank you! Monday, March 9, 2009
42. 42. Credits Yee Haw Industries Heidelberg Windmi) Press: http://www.ﬂickr.com/photos/tnboriqua/1176715935 ❖ ❖ Sinatra: http://www.ﬂickr.com/photos/marcelonoah/2939542950 ❖ Copy used in examples .om The God-Idea of the Ancients (or Sex in Religion) by Eliza Gamble: http://www.authorama.com/god-idea-of-the-ancients-1.html ❖ Auto polo: http://www.ﬂickr.com/photos/library_of_congress/2477626151/ ❖ Semi-colon sort: http://www.ﬂickr.com/photos/dotjay/2998872553/ ❖ Boxers: http://www.ﬂickr.com/photos/library_of_congress/2162651915/ ❖ Painting the wing: http://www.ﬂickr.com/photos/library_of_congress/2178436353/ ❖ Grenade thrower: http://www.ﬂickr.com/photos/library_of_congress/2179130295/ ❖ Amazon photograph © Sergio Vega, 2007: http://podcasts.thestranger.com/2008/05/invisible_sergio_vega Monday, March 9, 2009
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