This was a university presentation for my second year strategy module. I needed to devise a campaign which would help to encourage more student's to undertake voluntary work within the university's radio station 107 Spark FM.

2. To help 107 Spark FM to recruit more volunteers from each student year group and from every module type to work within their radio station.

3. To build relationships with the teaching staff on a variety of different arts, design and media courses to encourage them to encourage their classes .

4. To have a minimum of 15 new volunteers within six months of the campaign starting in September 2010

5. To change the current perception of 107 Spark FM – From being something that is a waste of time; to something that can be beneficial to your career and fun to do.

6. Quantitative Research We surveyed a random sample of students to evaluate the awareness of job opportunities within 107 Spark FM

7. Quantitative survey results

8. Qualitative research Thomas Scott, 27, Sunderland (biomedical sciences) “ I like the idea of working with Spark but don’t think there are any benefits.”

9. Qualitative research Dan Cook, 22, Sunderland (Media and Radio) “ I have heard about it before but I am not really that interested.”

10. Qualitative research Kayley Laybourne, 23, Sunderland University (Primary Education) “ Why would I want to when I wouldn’t get paid.”

11. Research summarised People have heard of 107 but they don’t want to work there because they don’t see the benefits. People don’t care about 107. When they hear about it they switch off.

12. Key Messages Working with107 Spark FM is a rare opportunity which is hugely beneficial to your future career. 107 Spark FM is not only beneficial to your future but is fun as well. It is not beneficial to be like Spencer. (You haven't met him yet!)

13. Target Audience First, second and third year students on all modules at Sunderland University. Teaching staff on each and every module.

14. Difficulties in delivering the message No Budget!!

16. “ My name is Spencer, I’m very slow to do anything”

17. The Sloth Spencer the Sloth is a resident of the rainforest in South America. He is nickanmed “Bicho-preguica,” Spanish for lazy animal, because of his slow movements to do anything. Spencer

18. Strategy To create awareness of the benefits to be gained by working with 107 Spark FM to encourage volunteers. To create and use a fictional character (Spencer) to use as a tool to generate conversation, motivate and persuade people to commit to voluntary work within 107 Spark FM.

19. Offline Tactics New and more visual posters showing personal accounts of the current volunteers explaining why it is fun and beneficial to work with107. Posters of Spencer explaining why it is best not to be lazy and highlighting potential opportunities that could be missed out if you act like him. A link to a Spencer Facebook group and Spencer’s blog and youtube channel on the poster.

20. Offline Tactics 2 Use selected members who for 107 Spark FM to give talks in classes and show videos from their Spencer Youtube channel to show how it can be a fun and beneficial environment to work within. Use a 107 Spark FM stand to be used at fresher fairs and occasionally in the media building throughout the year. Bring a friend to work day

22. Online Tactics

23. Set up a Spencer the Sloth Facebook group to reach, inform and communicate with potential volunteers as well as developing a story and history of Spencer’s life. To showcase reasons as to why it isn’t beneficial to be like Spencer Generate conversations online and build relationships with potential volunteers.

24. Spencer the Sloth blog -To emphasize small personal achievements that happen within 107 This gives people who see the posters a link to find out more information about what it would be like to work within 107 Generate conversations online and build relationships with potential volunteers.

25. Use a Spencer themed You Tube channel to provide self created content of people working at 107 to show the more glamorous side of working in 107. Generate conversations online and build relationships with potential volunteers. Use Youtube videos in offline tactic meetings

26. Time Period Set up and put content on to social media channels Put posters up around University then respond to facebook/Youtube/blogs We propose you start in the beginning of next semester .

27. Evaluation Qualitative surveys: A survey sent out now and again in six months challenging current perceptions of what it would be like to work with 107. We will directly evaluate how we have met our objectives judged upon whether we manage to recruit 15 volunteers within six months of the campaign starting.

28. Evaluation will be directly evaluated based on how many fans the group attracts. Evaluated based on comments on the blog and number of hits the blog gets. Number of hits on the video; number of subscribers to the channel and comments on the video and channel

29. Costs www.Alocalprinter.com will produce 200 A4 posters for £54 Our Fees are free as we are completing this campaign voluntarily Social media costs in resources but otherwise is free

30. Bibliography All of the pictures from this slide show were taken from Google images. www.volunteergenie.org.uk This includes Spencer, unfortunately we did not find and photograph him personally although he is perceived to still be living in the South American rainforest now.