Motorsport University Malaysia

A Presentation illustrating the journey to and the vision for a “Motorsports University Malaysia” John Mansfield

Overview The Sepang Vision The new IDR Vision Sepang F1, The Initial Idea (Slide 3) A New Vision (24) The Majestic SIC (4,5) Iskandar Development Region (28) The Opening (6) IDR participants (30) World Class Activities (7) Physical & Virtual Learning (36) Moment of Truth (8,9) Partners (37) Techonolgy Transfer Initiatives (10) Benefits to Partners (38) Education Revolution (15) Potential Partners (17,18) Benefits to Malaysia (39) Survey - A1, Bernama (20,21) Astro News Video (22) Lotus Needs Convincing (23) http://myvision.iuplog.com © 2007 John Mansfield

Sepang F1 - The Initial Idea Malaysia decides to raise it’s Global profile through: “Motorsports” » Global tourism and the development of the 20/20 technology transfer are expected to benefit development vision. « : http://myvision.iuplog.com © 2007 John Mansfield

The Majestic SIC Sepang F1 International Circuit circuit length: 5.54km (3.44miles) turns: 15 Lap record: Montoya, Williams-BMW, 2004 Grand Stand SIC - Sepang F1 Circuit • aerial view - courtesy of google earth Media Center http://myvision.iuplog.com © 2007 John Mansfield

SIC - World Class Activities 1999 The first Malaysia F1-Race Winner: Eddie Irvine (Ferrari) F1 Franchise Agreement runs until 2008 1999 First Moto GP Winner: Kenny Roberts Junior (Suzuki) 2001 SIC hosts the Japan GT 2005 SIC hosts A1 Series http://myvision.iuplog.com © 2007 John Mansfield

Technology transfer initiatives With the successful opening of the F1 circuit, the government looks at ways’ to bring the technology to the people. The following slides follows the development of one such initiative. The story so far… http://myvision.iuplog.com © 2007 John Mansfield

Technology Transfer Initiatives MIGHT's Initiatives \"Expert Group Meeting on Motorsports\" was held on April 17th 2001 to elicit inputs and feedback from participants on the national motorsports industry. The meeting, which drew participants from EON Motorsports and Petronas Motorsports…  Series of meetings were conducted with Sepang International Circuit and the Ministry of Youth & Sports on the development of the national motorsports blueprint.  Series of meetings were held with Lotus Engineering Malaysia, IBM and SIRIM Berhad for input and feedback for development of the WMW. http://myvision.iuplog.com © 2007 John Mansfield

Technology Transfer Initiatives Lotus Technology Transfer Initiative – 2002 Part 1 Lotus Engineering contact the SIC.  Ahmad Mustafa circuit GM agrees in principle to leasing Paddock area for use as a training facility.  This information is fed back to Lotus Management (Malaysia). http://myvision.iuplog.com © 2007 John Mansfield

Technology Transfer Initiatives Lotus Technology Transfer Initiative – 2002 Part 2 Lotus Engineering contact Cranfield University.  Cranfield University agree in principle to run courses in SIC  Several other Universities, Warwick and INTI express an interest in the project. http://myvision.iuplog.com © 2007 John Mansfield

Technology Transfer Initiatives Lotus rejects Technology Transfer Initiative – 2002 Part 3 Lotus Engineering Malaysia GM Kevin Elgood decides on advice from John Robinson (currently Director Lotus Asia Pacific – based in Malaysia) to abandon technology transfer initiative.  John Mansfield, the person responsible for the initiative leaves Lotus Engineering. http://myvision.iuplog.com © 2007 John Mansfield

» I believe we will need nothing less that an education revolution to ensure that our aspirations to instill a new performance culture in the public and private sectors is not crippled by our inability « to nurture a new kind of human capital that is equal to the tasks and challenges ahead. PM Dato’ Seri Abdullah Ahmad Badawi

There is nothing more powerful than an idea whose time has come. Victor Hugo

2006 - John Mansfield returns John contacts SIC GM Ahmad Mustafa.  Ahmad offers to make Paddock area available for a Training facility.  Ahmad is very supportive of Sir Jackie Stewart and Cranfield University becoming involved. http://myvision.iuplog.com © 2007 John Mansfield

2006 - Technology Partners John contacts potential partners Cranfield University still willing to participate.  F1inschools express a desire to become a partner.  Petronas University agree to consider proposal. Will include Dr M in process.  MOHE informed of progress. http://myvision.iuplog.com © 2007 John Mansfield

Lotus engineering still undecided...  John Mansfield in contact with Group Lotus.  Conducts face to face meeting with Albert Lam CEO Lotus Engineering.  Albert Lam is undecided. No further correspondence from Lotus engineering Malaysia http://myvision.iuplog.com © 2007 John Mansfield

Are Lotus right? Is this a waste of time? In order to gauge the mood of the people, I ran a survey at the A1 GP in Malaysia A staggering 94% of people questioned were in agreement that Sepang F1 circuit could and should be a campus for a Motorsport orientated University  Bernama, the Malaysian news agency ran a similar survey… http://myvision.iuplog.com © 2007 John Mansfield

Bernama Survey 2007 Considering the current economic environment in Malaysia, the setting up of a specialised university on automotive and motorsports industry is: 43% Highly desirable 21% Long Overdue 11% Desirable Unnecessary 25% http://myvision.iuplog.com © 2007 John Mansfield

Astro Interview 03.01.2007 • December 25th 2006 the Bernama editor in chief asks if I would do an interview on the SIC. • 3rd Jan 07 I am $ interviewed by the Bernama team. • On the same evening, Astro TV run the interview. click icon to stop background music http://myvision.iuplog.com © 2007 John Mansfield

2007 Lotus still needs convincing  I inform Mike Kimberley CEO Group Lotus of the Astro TV appearance, and Bernama news article on the SIC idea. He will receive a copy of this presentation.  Common sense will prevail! http://myvision.iuplog.com © 2007 John Mansfield

The Survey was answered by Joe Public  Readers of the Bernama Auto section voted for an Automotive based University on a 3:1 basis.  3 voters in favour for every 1 against.  This 3:1 bias in favour appears to be reflected in the corporate world. http://myvision.iuplog.com © 2007 John Mansfield

Corporate votes against:  Lotus Engineering Malaysia have not contacted me or answered any e mails. This equates to a “No”.  Both the SIC chairman and the SIC board of Directors have said “No” to partnering this project. http://myvision.iuplog.com © 2007 John Mansfield

Resultant of \"No\" vote  The “No” vote has resulted in Sepang F1 circuit being removed from the list of potential venues for this project!  So…  “Where do we go from here?” http://myvision.iuplog.com © 2007 John Mansfield

Corporate Votes for:  On August 10 2007 I attended a seminar for the Iskandar Development Region:  This project is one of the present Malaysian Prime Minister’s Economic Zone initiatives.  Johor has an FIA approved circuit http://myvision.iuplog.com © 2007 John Mansfield

IDR representatives included:  Senior Khazanah Executive responsible for the IDR project  Head of the Economics and Business Division of the IDR  Representative for UTM (Johor)  Several representatives of the “Developer” community. http://myvision.iuplog.com © 2007 John Mansfield

Additional IDR participants.  A Johor politician gave his views on the IDR development. He opened up for questions at the end of his presentation.  Interestingly, Johor has entered into negotiations with Disney to build a theme park. IN MY OPINION…this park could include a Motorsport themed area… http://myvision.iuplog.com © 2007 John Mansfield

Abdullah invites Japan to participate in IDR  TOKYO, May 22 2007 (Bernama) -- Datuk Seri Abdullah Ahmad Badawi today invited Japan to participate in southern Johor's Iskandar Development Region (IDR) and thus build upon the healthy bilateral relations, especially in trade, investment and economic activities http://myvision.iuplog.com © 2007 John Mansfield

Speech by the \"PM of Malaysia\" China Business Forum 2007, Johor Bahru, 5 July 2007  …LOCATED HERE IN THE STATE OF JOHOR. THE I.D.R. WILL BE DEVELOPED AS A PLANNED ECONOMIC REGION, AND WHEN COMPLETED, WILL SERVE AS A MODERN FOCAL POINT BETWEEN MALAYSIA AND A GLOBALISED WORLD…  …FINALLY, THERE IS LONG-TERM POLITICAL SUPPORT AND COMMITMENT TO ENSURE THAT THE DEVELOPMENT OF THE I.D.R. IS A SUCCESS. http://myvision.iuplog.com © 2007 John Mansfield

Potential MUM local client base  Singapore – To host F1 next year  India – To host F1 in 2010 onwards  China – Already hosts F1  Malaysia – The first of the ‘New F1 venues” positioned in Asia. Home to Proton/Lotus and numerous vendors.  Japan host to F1 and home of Toyota/Honda/ Kawasaki/Suzuki/etc http://myvision.iuplog.com © 2007 John Mansfield

Physical and Virtual Learning  Lotus TV – Educational online Services (Broadband)  Single Product Channel – Similar to Audi Channel in UK – Using:  Sky (UK) – Physical Contact Point – Lotus HQ Hethel Norfolk UK  Astro (Malaysia) - Physical Contact Point- Johor FIA Circuit campus  Cable Network USA - Physical Contact Point – Ann Arbor Michigan USA  China – Physical Contact Point – Lotus office Shanghai  Number of Virtual Students Per Year:  Europe : 2000 – Courses in English Language  Asia Pacific / China / India : 4000 (Courses possible in local languages)  USA : 2000 – Courses in English language  Rest of World: 2000 – Courses in English Language  This based on the fact that we can offer many different courses: So we can spread our net wide as far as student interest lies.  It may be necessary to introduce additional partners. Motorsport Tourism for example does not exist as a course. The closest a Premium partner in this field comes is Loughborough. University UK http://myvision.iuplog.com © 2007 John Mansfield

MALAYSIA GOVERNMENT UNIVERSITY MEDIA  Bernama  Petronas University  Astro  Cranfield University  Educational Program / Lecture via Satellite  Foreign University (OU) LOTUS PETRONAS  CAD Design  Engine  Car  Lab  Car assembly - Proton MOTORSPORTS UNIVERSITY MALAYSIA http://myvision.iuplog.com © 2007 John Mansfield

The Benefits to the Partners  Being associated with a “World Class” training institute  Exposure to some of the “World’s Best Graduates”  International exposure of the most positive kind for your “Brand” or “Institution”  The possibility of entering other markets with the partners http://myvision.iuplog.com © 2007 John Mansfield

The Benefits to Malaysia  A world first - bona fide “On Track” University  Systematic well thought out technology transfer  An International Education Hub.  A performance car assembly area  A breeding ground for future champions http://myvision.iuplog.com © 2007 John Mansfield

Motorsport University Malaysia

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