Getty 11 04 09
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Getty 11 04 09

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Getty 11 04 09 Presentation Transcript

  • 1. Alternate Reality Games ARGs and/or args © CityMystery LLC 2009
  • 2. Programming for social media
  • 3.  
  • 4. Metrics
  • 5. All they cared about was foot traffic
  • 6. Online component
  • 7.  
  • 8. 256,900 hits
  • 9. 37,450 page views
  • 10. 6,100 online players
  • 11. In six weeks, with minimal marketing
  • 12. The museum expanded
  • 13. Youtube, Facebook, Myspace, Flickr, dedicated website, blogs
  • 14.  
  • 15.  
  • 16. 285 posts on one blog
  • 17.  
  • 18. 14,595 page views i.e. bloggers kept coming back
  • 19. 350 images posted on Flickr
  • 20.  
  • 21. 300 real time players
  • 22.  
  • 23.  
  • 24.  
  • 25. With players spending an average of 3 1/2 hours @ the museum
  • 26. Modular game
  • 27. 1,000+ players since January
  • 28. 68% of sample had never been to SAAM before
  • 29. 68% said they would return
  • 30. Foot traffic delivered
  • 31.  
  • 32. An arg with many sponsors
  • 33.  
  • 34. A talisman that grants power
  • 35.  
  • 36. Whoever possesses it controls the game
  • 37. Pay it forward
  • 38. A mission-based game
  • 39. S
  • 40.  
  • 41.  
  • 42.  
  • 43. Args are global Anywhere, anytime
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48. MAKER-PLAYERS
  • 49.  
  • 50.  
  • 51.  
  • 52.  
  • 53. Manage players PlaytimeEngine
  • 54.  
  • 55.  
  • 56.  
  • 57.  
  • 58.  
  • 59. Share players Extend your reach
  • 60. Smithsonian is our cornerstone sponsor Their web stats are astounding
  • 61. Smithsonian American website: 2.3 million uniques 4.6 million visits 35 million page views
  • 62. Smithsonian American’s blog 83,000 visitors 127,000 page views
  • 63. THE SMITHSONIAN website: 114 million unique visitors 188 million visits 740 million page views
  • 64. It’s not audience share It’s share your audience
  • 65.  
  • 66.  
  • 67.  
  • 68. Launching Spring 2010
  • 69. ghostsofachance.com click on Final Report , or explore, click anything clickable
  • 70. 415.377.6839 Thank you. © CityMystery LLC 2009 C