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Getty 11 04 09
1.
Alternate Reality Games
ARGs and/or args © CityMystery LLC 2009
2.
Programming for social
media
3.
4.
Metrics
5.
All they cared
about was foot traffic
6.
Online component
7.
8.
256,900 hits
9.
37,450 page views
10.
6,100 online players
11.
In six weeks,
with minimal marketing
12.
The
museum expanded
13.
Youtube, Facebook, Myspace,
Flickr, dedicated website, blogs
14.
15.
16.
285 posts on
one blog
17.
18.
14,595 page views
i.e. bloggers kept coming back
19.
350 images posted
on Flickr
20.
21.
300 real time
players
22.
23.
24.
25.
With players spending
an average of 3 1/2 hours @ the museum
26.
Modular game
27.
1,000+ players since
January
28.
68% of sample
had never been to SAAM before
29.
68% said they
would return
30.
Foot traffic delivered
31.
32.
An arg with
many sponsors
33.
34.
A talisman that
grants power
35.
36.
Whoever possesses it
controls the game
37.
Pay it forward
38.
A mission-based game
39.
S
40.
41.
42.
43.
Args are global
Anywhere, anytime
44.
45.
46.
47.
48.
MAKER-PLAYERS
49.
50.
51.
52.
53.
Manage players PlaytimeEngine
54.
55.
56.
57.
58.
59.
Share players Extend
your reach
60.
Smithsonian is our
cornerstone sponsor Their web stats are astounding
61.
Smithsonian American website:
2.3 million uniques 4.6 million visits 35 million page views
62.
Smithsonian American’s blog
83,000 visitors 127,000 page views
63.
THE SMITHSONIAN
website: 114 million unique visitors 188 million visits 740 million page views
64.
It’s not audience
share It’s share your audience
65.
66.
67.
68.
Launching Spring 2010
69.
ghostsofachance.com click on
Final Report , or explore, click anything clickable
70.
415.377.6839 Thank
you. © CityMystery LLC 2009 C
Download now