Presented by Taylor Shanklin from Kimbia. Register for my weekly marketing training for nonprofits: http://www.johnhaydon.com/hdcb

1. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Creative Summertime FundraisingTips

2. Format:
• 15 minute presentation
• 15 Q&A
• Get back to work
Get the recording and slides:
• Recording and slides available nextTuesday
• Download the slides now (if you want to)
• If you’re live-tweeting, use #HDCB
Take notes!!!
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Trouble with the audio?
Select telephone and dial in. The number
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3 Creative Summertime FundraisingTips

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_________________________________________________________The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Notes: Action items:
3 Creative Summertime FundraisingTips

4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Creative Summertime FundraisingTips
• Taylor Shanklin, aka“T-Shank”
• Sr. Manager, Product Marketing @
• Peer-to-Peer Fundraising Boss Lady
• Nonprofit tech nerd & writer
• Coffee, kids, wine
• @tshankcycles
• www. kimbia.com

5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Creative Summertime FundraisingTips
Don’t let the summer slump
get you down.

6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Creative Summertime FundraisingTips
Tip #1: Get Into The Spirit & Wear Flip Flops
Remind your supporters that your mission doesn’t get a vacation, so
integrate your mission into summertime activities!
Roll with the theme:
• Flip flop drive for the homeless
• Pack a Summer picnic for underprivileged youth
• YMCA Example: Send a kid to camp #YSummerMatters
• Take advantage of summertime selfies:
• Heavy hit on Facebook and Instagram

7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Creative Summertime FundraisingTips
Focus on your truly committed supporters!
Attention spans are limited in the summer.
• Focus on those who give frequently:
• Convert one-time to sustainers
• Up the ante with current sustainers
• Love your core, get it ready for the beach….Focus on
stewardship
Tip #2: Focus On Your Core

8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Creative Summertime FundraisingTips
Wipe down your data and clean up metrics!
• Tackle the data de-duping project you’ve been putting off all year
• Benchmark & Measure:
• Online campaign performance - How has it been going?
• Are you tracking your online donation form conversion, or
conversion on event registrations?
• Could you spend some time on A/B testing?
Tip #3: Pack a Beach Towel

9. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Creative Summertime FundraisingTips
Put on your sunscreen ahead of time!
Use the“summer slump”to plan for the busy months:
• Get ahead on your communications calendar
• Plan
• Write
• Queue-up
• Go ahead and set up your online forms for fall events &
campaigns
• It’s never too early for EOY planning
Lastly, Always Plan for Sun

10. Get all HDCB training sessions
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Creative Summertime FundraisingTips

11. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Creative Summertime FundraisingTips
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Razoo Foundation.