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Travel. Insights.
Mobile Apps.
Insights.
What are Mobile Apps clients Trying to
Achieve?
2. Acquire High
Quality Users
3.
Drive In-App Transactions
1. Drive Installs
at Scale
Universal
App
Campaigns
Video for App
Promotion
Deeplinking
Search Ads
on Google
Play
Google/Ipsos Survey
Google/Ipsos Survey
Google/Ipsos Survey
Google/Ipsos Survey
Google/Ipsos Survey
Google/Ipsos Survey
Google/Ipsos Survey
Google/Ipsos Survey
Google/Ipsos Survey
Google/Ipsos Survey
Google/Ipsos Survey
Google/Ipsos Survey
Google/Ipsos Survey
Google/Ipsos Survey
Samsung is the most popular handset
TNS/Google Smartphone Apps
Research, Indonesia
8 out of 31 apps are used daily, 6 never been
used
TNS/Google Smartphone Apps
Research, Indonesia
Social & Messaging are the most itme intensive
apps
TNS/Google Smartphone Apps
Research, Indonesia
Lunch time & evenings see a peak of activities
TNS/Google Smartphone Apps
Research, Indonesia
Search and WoM help discovery of apps
TNS/Google Smartphone Apps
Research, Indonesia
Social & Games see most new installs
TNS/Google Smartphone Apps
Research, Indonesia

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