NOTE: SOME OF THE SLIDES IN THIS ONLINE SLIDESHOW ARE DEFECTIVE. THE DOWNLOAD VERSION IS FINE.
Are you planning to conduct usability tests in other countries? It is more challenging (and rewarding) than you might think.
Here is a case study of usability tests conducted in three European markets that highlights what worked — and what did not. This unique case study explores what happens when you drive a test with the following statistics:
10,723 miles in travel
3 testing locations
3 third-party agencies
24 test participants
Sound like fun? Read on.