Personal Information
Organization / Workplace
Kansas City, Missouri Area, Kansas United States
Occupation
Vice President of Engagement @Barkley & lover of pop culture marketing
Industry
Advertising / Marketing / PR
Website
www.joecox.me/
About
My experience and education has given me a unique perspective in brand building, real time marketing, influencer relationship management and emerging media.
At Red Bull, I worked with company that wasn't afraid to say that a brand should have a personality and worked every minute to inject that persona into national events ranging from action sports to video game tournaments held 100 feet below ground in a cold war missile silo (no joke). Red Bull introduced me to the concept of utilizing local influencers in order to create richer experiences for our consumers, and that has stuck with me ever since.
With vitaminwater, vitaminwater zero & smartwater brands we took field marketing to a...
Tags
social media
marketing
lean
agile
social strategy
red bull
social media marketing
barkley
agency
brand
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