Red bull: Of Bull Sperm & Red Threads

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A deck I put together for Barkley's Creative Breakfast, explaining all that I learned at Red Bull & how they were creating content marketing before social.

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Red bull: Of Bull Sperm & Red Threads

  1. 1. #joecoxtalks Of Bull Sperm & Red Threads A Brand Love Story
  2. 2. Everything I know about branding, I learned at Red Bull.l Unfortunately, I was drinking a lot, so what I'll share is the 10% I recall.
  3. 3. 8 Million YouTube views ...at the same time
  4. 4. 1. Being Human 3 Reasons that Red Bull Kicks the crap out of other brand's social media efforts. 2. Co-creation OR 3. Acting Like a Publisher 3 reasons that Red Bull kicks the crap out of other brands...period.
  5. 5. #beinghuman Being Human
  6. 6. The brand isn't like a human...it is one.
  7. 7. Brands are now competing for attention in the same space (stream) as consumer's friends & family. If you're not prepared to be one of those, you lose.
  8. 8. #DrunkishDials
  9. 9. #Cocreating
  10. 10. Influencer Relationsh Manageme Empower others and stop trying to control things
  11. 11. The event if it was left to me...
  12. 12. The event when you bring in an influencer (co-creator)
  13. 13. AcAct Like a #Publisher
  14. 14. Experiential becomes relevant content, no matter what the original impact-
  15. 15. Consistent content throughout all channels & platforms All attached with a string....
  16. 16. Local, amplified....
  17. 17. If content is king, context is the queen
  18. 18. Right Place Right Time Right Situation
  19. 19. BONUS!!!! What was the bull sperm reference from in my title?

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