Final Presentation for Internship
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Final Presentation for Internship

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Presentation given in front of Marketing faculty from the School of Business and the Associate Chair and Undergrad Coordinator of the School of Business.

Presentation given in front of Marketing faculty from the School of Business and the Associate Chair and Undergrad Coordinator of the School of Business.

Eastern Illinois University

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Final Presentation for Internship Final Presentation for Internship Presentation Transcript

  • My Internship Experience
    Lindsey Kluempers
    Jennifer Washburn
  • Lindsey’s Background…
    Four year member of the Eastern Illinois University Women’s basketball team
    Possible career choices:
    Career in athletic sales
    Basketball coach at the collegiate level
    Currently Interning for Ryan Gilmore who is the Director of Marketing and Promotions
  • Jennifer’s Background…
    Junior Business Marketing Major
    Vice President of Membership for American Marketing Association
    Interned with Sports Impacts as a Marketing Research Assistant
    Currently Interning for Ryan Gilmore who is the Director of Marketing and Promotions
    Possible Career Choices
    Sports Marketing either College or Pro
    Marketing for a Major Corporation
  • Marketing and Promotions Internship
    Ryan Gilmore – Director of Marketing and Promotions
    Responsible for all promotional activities at EIU events
    Given guidelines then go our director with them
    Log own hours and send at the end of the week
    Monthly reports
  • Responsibilities
    Announce at baseball and softball games
    Media timeouts during basketball games (16,12,8, 4)
    Control sound board with music (sound director)
    Pull participants from crowd and run promotions such as: dizzy bat, musical chairs, name that tune, dash for cash, etc.
    Organize events such as Fastest Kid in Charleston and Stuffed Animal Day, Kay Yow Foundation (Paint the Hall Pink)
  • Marketing Aspects
    Product
    Eastern Illinois Athletics (baseball, softball, basketball)
    Target Market
    EIU students, surrounding community, local businesses, families, die hard fans, alumni/ former student athletes, parents
    Competitors
    Apathy of students, movie theatres, bowling alleys, bars or restaurants (alcohol), UB events (7th Street Underground), Religious events, Intramurals or the Rec Center in general, etc.
  • Promotional Plan
    Create and follow game scripts
    Trying to bring in more fans (initial buy) and have them come back (repeat purchases)
    Usually done through game day promotions
    Make students want to stay whole event
    Pricing advantage to members of Panther Club, Panther Pack Kids’ Club, corporate agreements, large groups (school groups)
  • Promotional Plan:Greek Challenge
  • Promotional Plan:Dollar Days
  • What have I done?
    Helped organize an event on Feb. 21, 2009 with the Volunteer Services & Guild and the pediatric unit at Sarah Bush Lincoln Hospital.
    Collected new stuffed animals
    With animal = free admission to the game
  • Pack The Place
    February 7th 2009
    NCAA Marketing Plan
    Zooperstars
    Featured on ESPN, Today Show, America’s Got Talent, and much more
    Delivered flyers to elementary schools
    Watch Zooperstars on America’s Got Talent: http://www.youtube.com/watch?v=emSRxZP6dbI
    Mackerel Jordan
  • ZOOPERSTARS
    Dennis Frogman
    Mia Hammster, Shaquille O’Seal, Monkey Mantle
  • Pack The Place Continued
    St. John’s Girls’ Basketball Game Day that hosted a pre-game Panther social and tailgate party which brought parents, siblings, and grandparents out the event!
  • Kay Yow Breast Cancer Awareness:Pink Zone
    Pink Crocs
    Announced Breast Cancer Survivors at Half Time
    Raised thousands of dollars
    Players even wore pink!
  • Autographs
  • Skills learned
    Event Management
    Planning/Preparation/Execution
    Worked with other businesses to organize an event (Volunteer Services & Guild)
    Executing Corporate Agreements
    Communication/ Sales
    Time management
    Working with a team
    Being put out of your comfort zone
    Ability to think on your feet/ Multitasking
  • How it has helped us
    Resume Purposes
    Most companies wont even allow an interview, without internship experience
    Gives you real-life experiences with the benefit of college credit
    Allows you to use the knowledge you learn in class, and put it to the test
    Helps narrow down what you want to do with your life!