Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours - O'Reilly Web 2.0 Expo

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In under 48 hours, and working pro bono, Rhiza Labs harnessed crowds' wisdom and professionals' expertise to create a free portal that tracks the spread of H1N1 swine flu 5-6 days faster than government sources. Join Rhiza to learn how to implement fast, flexible crowdsourcing technology that makes data accessible to non-experts, scales to unexpected traffic and ensures the validity of data. In Spring 2009, leading bioresearch firm Recombinomics tried to track he spread of swine flu with a simple online map – but it just couldn’t keep up with the virus’ spread. Seeing an opportunity to live out its social mission, community technology laboratory lent its expertise to Recombinomics pro bono to create FluTracker, a free web mapping platform for tracking outbreaks of swine flu. FluTracker is powered by user contributions vetted by a team of researchers and volunteers. FluTracker’s value is its information (which is provided for free as a map, a CSV file, and RSS and KML feeds), but Rhiza deliberately designed these tools to enable non-experts to create useful structured data. A simple web-based form allows users around the world to submit cases of swine flu (over 6,000 so far) documented by news and government reports, which Recombinomics’ team reviews, and Rhiza publishes to a dynamic map and data feed. This process, filtered crowdsourcing, combines the omnipresence of crowds with the scientific expertise of professionals to create a more complete and accurate resource than either group could create independently. The result: major media news outlets have recognized FluTracker as documenting the spread of flu 5-6 days ahead of the Centers for Disease Control, government agencies and Fortune 500 companies across the Americas have turned to FluTracker to support policy, continuity and preparedness decisions, and private citizens are using FluTracker to get the latest updates on the spread of swine flu in their areas. Join Rhiza Labs to learn how to implement fast, flexible crowdsourcing technology that can scale to unexpected amounts of traffic, allow non-experts to access, input, analyze, and download data, ensure data accuracy, and adapt rapidly to evolving challenges. Learn how the principle of human-centered design – computing that adapts to human cognition, and not vice-versa – shaped the tools that have enabled FluTracker to become an acknowledged and comprehensive resource. Leave with a roadmap for designing your own system that empowers users to create and visualize data while ensuring its accuracy, thereby creating a portal of truly broad use.

Technology Education

Stories From the Trenches:
Deploying a Global Pandemic
Tracking System in 48 Hours
web 2.0 Expo 2009

Josh Knauer
knauer@rhizalabs.com
www.rhizalabs.com
@jknauer - twitter

Government Maps of the H1N1 Swine Flu - WHO

Government Maps of the H1N1 Swine Flu - CDC

Unstructured data; dropping
pins on map not sustainable

What Users Needed

“Is swine flu occurring near me?”

“Where are cases concentrated?”

Downloadable data

User-contributed reporting

Trust in the accuracy of the data

Tools to visually analyze the data “my way”

Controlled Crowd Sourcing
Accept user contributions, but filter for accuracy

Published online: flutracker.rhizalabs.com

Users create their own views of the data in Rhiza Insight

FluTracker Stats

Effort to launch: 48 hours

Avg visitors/day: ~100,000

User contributed reports: ~80,000

Users from over 192 countries

Days ahead of CDC reports:
- initially: 5-6+
- now: CDC stopped counting

Used by: CDC, DHS, DoD, EPA, FAA,
embedded in over 600 news media
sites

Come learn more: www.rhizalabs.com

Josh Knauer -- knauer@rhizalabs.com

412-488-0600 -- @jknauer on twitter

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Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours - O'Reilly Web 2.0 Expo

1. Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours web 2.0 Expo 2009 Josh Knauer knauer@rhizalabs.com www.rhizalabs.com @jknauer - twitter

3. H1N1 Swine Flu Outbreak - Where is it?

4. Government Maps of the H1N1 Swine Flu - WHO

5. Government Maps of the H1N1 Swine Flu - CDC

7. Dr. Henry Niman

8. Dr. Henry Niman John Snow

10.

11.

12. Dr. Henry Niman’s Google MyMap

13. Unstructured data; dropping pins on map not sustainable

14. What Users Needed “Is swine flu occurring near me?” “Where are cases concentrated?” Downloadable data User-contributed reporting Trust in the accuracy of the data Tools to visually analyze the data “my way”

15. Quick & easy data entry form...

16. ...creates a structure for the data

17. Controlled Crowd Sourcing Accept user contributions, but filter for accuracy

18. Published online: flutracker.rhizalabs.com

19. Published online: flutracker.rhizalabs.com

20. Published online: flutracker.rhizalabs.com

21. Published online: flutracker.rhizalabs.com

22. Published online: flutracker.rhizalabs.com

23. Published online: flutracker.rhizalabs.com

24. All data published in many formats

25. Users create their own views of the data in Rhiza Insight

26. Users create their own views of the data in Rhiza Insight

27. Users create their own views of the data in Rhiza Insight

28. FluTracker Stats Effort to launch: 48 hours Avg visitors/day: ~100,000 User contributed reports: ~80,000 Users from over 192 countries Days ahead of CDC reports: - initially: 5-6+ - now: CDC stopped counting Used by: CDC, DHS, DoD, EPA, FAA, embedded in over 600 news media sites

29. FluTracker Stats Effort to launch: 48 hours Avg visitors/day: ~100,000 User contributed reports: ~80,000 Users from over 192 countries Days ahead of CDC reports: - initially: 5-6+ - now: CDC stopped counting Used by: CDC, DHS, DoD, EPA, FAA, embedded in over 600 news media sites

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