Agent Appreciation Gathering in JB (23rd February 2016)
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A snapshot update on the current market and upcoming updates with iProperty.com Malaysia
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Agent Appreciation Gathering in JB (23rd February 2016)
- 2. iProperty.com Malaysia 2016 Highlights iProperty.com Malaysia’s General Manager of Agent Sales Leon Kong
- 3. What Buyers & Investors want? • Malaysians are still eager to invest in the property market despite concerns of price increase • Over 5,000 respondents • 68% aged between 21 to 40 years old Asia Property Market Sentiment Survey Report 2015 (H2)
- 4. Who are the Buyers & Investors? 60% (Southern Region)
- 5. Market Sentiments (H2) • Challenges of the Current Market Buyers are finding it difficult to purchase affordable homes • GST Properties are estimated to have increased by 3.97% • More Affordable Housing PR1MA has already received a total of 1,016,000 applicants • A Slow and Soft Market in the First Half of 2016 In mid 2016, the property market will start climbing throughout 2017. It is expected 2018 will be the next property high
- 6. Understanding the Market (Southern) 0% 20% 40% 60% 80% 100% Own a property but interested in buying another First time home buyer, don't own a property Just monitoring the market Looking to rent out a property that I own Interested in selling property Real estate professional / property agent Interested in leasing and renting property Expatriate - looking to purchase a property Expatriate - looking to rent a property 46% 18% 15% 6% 6% 4% 2% 2% 1% Consider Themselves
- 7. Understanding the Market (Southern) 0% 20% 40% 60% 80% 100% Own, with mortgage still to be paid Rented Staying with parents Own, mortgage free 40% 19% 21% 17% Status of Property Lived In
- 8. Understanding the Market (Southern) 30% 27% 11% 4% 5% 5% 4% 5% 3% 2% 3% 2% Executive / Managerial Professional / Technical Self Employed Sales CEO/ Senior Management Civil Servant Clerical / Administrative Other Retired Student Homemaker Unemployed 0% 20% 40% Current Occupation
- 9. 11% 34% 26% 12% 4% 11% 8% 0% 20% 40% 60% 80% 100% Below RM30,000 RM30,001 – RM90,000 RM90,001 – RM180,000 RM180,001 – RM300,000 RM300,001 – RM500,000 More than RM500,001 Prefer not to say Annual Household Income Understanding the Market (Southern)
- 10. Budget to Purchase (Southern) 0% 20% 40% 60% 80% 100% Below RM500,000 RM500,001 – RM800,000 RM800,001 – RM1 Million RM1 Million – RM3 Million RM3 Million and above 61% 27% 7% 5% 1% Budget to Purchase Last Report (H1) Current Report (H2) Below RM500,000 73% 61% RM500,001 - RM800,000 20% 27% RM800,001 - RM1 Million 4% 7% RM1 Million to RM3 Million 3% 5% RM3 Million and above N/A 1%
- 11. When to Purchase (Southern) 0% 20% 40% 60% 80% 100% Within the next 6 months 6 - 12 months from now 1 - 2 years from now At least 2 years or more from now 16% 32% 33% 18% When to Purchase Last Report (H1) Current Report (H2) Within Next 6 Months 3% 16% 6 - 12 Months from now 15% 32% 1 - 2 years from now 59% 33% At least 2 years or more from now 23% 18%
- 12. Type of Property (Southern) 52% 28% 24% 25% 18% 18% 10% 10% 9% 8% 9% 7% 5% 2% 2% 1% 0% 20% 40% 60% 80% 100% Terraced House Private condominiums/serviced apartments Semi-detached house Detached House Homes under PR1MA Homes under Malaysia My First Home scheme Flat/walk-up apartment Bungalow Homes under Malaysia My Second Home scheme Youth Housing Scheme Office / Retail Government Housing Student Housing Retirement Homes Industrial Other Hotels Type of Property Interested in Purchasing
- 13. Type of Property (Southern) 52% 44% 35% 28% 21% 16% 16% 15% 13% 11% 11% 9% 8% 7% 4% 2% 2% 0% 20% 40% 60% 80% 100% Terraced House Private condominiums/serviced apartments Semi-detached house Detached House Homes under PR1MA Homes under Malaysia My First Home scheme Flat/walk-up apartment Bungalow Homes under Malaysia My Second Home scheme Youth Housing Scheme Office / Retail Government Housing Student Housing Retirement Homes Industrial Other Hotels Type of Property Interested in Purchasing
- 14. Below RM500,000 40% RM500,000 - RM 1 million 51% RM1 million & Above 9% SEMI DETACHED Below RM500,000 55% RM500,000 - RM 1 million 43% RM1 million & Above 2% TERRACE Below RM500,000 52% RM500,000 - RM 1 million 44% RM1 million & Above 4% CONDOMINIUMS Top 3 Preferred Property Types 2015 (Nationwide)
- 15. Below RM500,000 52% RM500,000 - RM 1 million 41% RM1 million & Above 7% SEMI DETACHED Below RM500,000 72% RM500,000 - RM 1 million 26% RM1 million & Above 1% TERRACE Top 3 Preferred Property Types 2015 (Southern) Below RM500,000 60% RM500,000 - RM 1 million 37% RM1 million & Above 3% CONDOMINIUMS
- 16. Top 10 Searched Areas Trends (Southern) 2013 Johor Bahru Nusajaya Skudai Seremban Masai Kulai Gelang Patah Ulu Tiram Nilai Melaka Tengah 2014 Johor Bahru Nusajaya Skudai Masai Seremban Kulai Gelang Patah Ulu Tiram Melaka Tengah Nilai 2015 Johor Bahru Nusajaya Skudai Seremban Masai Gelang Patah Ulu Tiram Melaka Tengah Horizon Hills Kulai
- 17. Condo Directory Views in Johor Building Name Horizon Residence @ Bukit Indah Serviced Apartment Larkin Residence Palazio 1Medini Duta Impian Bukit Saujana Apartment Prima Regency Service Apartment Villa Bestari Apartment Villa Krystal Apartment Austin Perdana Township Bukit Indah Larkin Taman Mount Austin Nusajaya Johor Bahru Bukit Saujana Jalan Masai Baru Johor Bahru Skudai Taman Austin Perdana Views 11,769 5,742 5,549 4,214 3,361 3,318 3,258 3,092 2,595 2,233 No. of Listings 509 42 890 96 10 1 359 73 70 46
- 18. Day & Time – Top Johor Searches Days: Tuesdays and Wednesday Gain more searches based on the buyers and investors traffic
- 19. Emerging Mobile Trends Paving the way for modern real estate business
- 20. iProperty.com Malaysia Mobile Apps iRealtor Consumer App Revamp Including advancements of a better user experience and Featured Agent
- 21. iProperty.com Malaysia Mobile Apps iRealtor Mobile Improved Gallery & Premium Listing Gallery improved for better usage and Premium Listing is enabled.
- 22. Agents Advertising Awards 2016 What is it? (https://www.youtube.com/watch?v=eipCri0I_Sg) • An awards ceremony to recognise the highest levels of achievements, leadership and innovation by real estate professionals and agencies • 2nd year to run this awards • We are opening the entries to all agencies nationwide this year after a successful launch last year • Some of the awards are: • Outstanding Agency of the Year • Agency of the Year • Top Agencies in Central, Northern and Southern region • Breakthrough Agent of the Year • Star Agent – Area • Outstanding Leader • and many more Entries will be starting next week! Join Us at our gala event!
- 23. Big Data Offering More Valuable Information to our Customers
- 24. Leverage on Data
- 25. What is Brickz? A tool to obtain Property Transacted Data Easily! Why? • Gain information and knowledge in the most efficient way • Make the right actions based on the right insights • Effective sales tool to convince Sellers, Buyers and Investors to make an informed decision • Better position your listings
- 26. Understanding the Market Obtain Transacted Data to Better Position your Listings
- 27. Understanding the Market Obtain Transacted Data to Better Position your Listings
- 28. Autopost An efficient method to managing your listings
- 29. Why Autopost? Schedule your listings in advance to ease your daily listing routine.
- 30. A member of the iProperty Group Limited (ASX:IPP). Malaysia | Indonesia | Thailand | Hong Kong | Macau | Singapore | Philippines | India Copyright © 2015 iProperty.com All Rights Reserved. Thank You! For any enquiries, please email cs@iproperty.com
Editor's Notes
- CSS – Bi annual – To know what our buyers and investors want Age group Execs and Managers Seeking for investment or first home 8% - 9% of respondents are from Southern Areas
- 429 out of 5000 60/40 ratio – M&F
- Challenges of the Current Market Buyers are finding it difficult to purchase affordable homes GST Properties are estimated to have increased by 3.97% Base Lending Rate (BLR) & Base Rate (BR) Buyers will benefit from this policy as there will be greater transparency in the market More Affordable Housing PR1MA has already received a total of 1,016,000 applicants A Slow and Soft Market in 2015 2015 will be a bit flat however it will be better for the secondary market. In 2016, the property market will start climbing throughout 2017. It is expected 2018 will be the next property high
- This survey is based specifically fro
- New interface Shows nearby property – You can navigate through the Map Listing details are cleaner Agent profile can be viewed Access Brickz so consumers have indication of the prices of the properties in the area
- Future enhancements for the Gallery Section Premium Listings Brickz will be added on the mobile platform as well
- Strong Focus on Mobile Including Analytics for Insights Managing Leads for better distribution
- You can obtain property data from the KL, Selangor, Sabah, Sarawak We will be launching Melaka and Negeri Sembilan this week The following month, we will reveal more data from the Perak states
- You can obtain property data from the KL, Selangor, Sabah, Sarawak We will be launching Melaka and Negeri Sembilan this week The following month, we will reveal more data from the Perak states