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innovationcultures sponsorship                                                                                              connecting brands


programoverview - integrated marketing program
            Integrated marketing campaigns aimed at qualified change agents, innovation leaders and enterprise executives
            across the continent.

            The innovationcultures editorial team understands enterprise level innovation issues and delivers your brand message in a context
overview    appropriate package of mixed media, using rich content to decision-makers and change agents.

            Invest in positioning your brand with this program. It is designed to provide integral marketing campaigns, driven by thoughtful, high level
            content throughout the marketing/sales pipleline. Our programs avoid the one shot blast in favor of themed quartely campaigns that allow
            for regular content releases.




 benefits   brand positioning                                     influence                             lead generation



            Quartely Print Publication (24-32 pages)                                   Digital Content pushed out to 15,000
            distributed by mail to 10,000+, Chief Innovation                           Chief Innovation Officers, Chief Information
program     Officers, Chief Information Officers and Change                            Officers and Change Agents
            Agents. Highly relevant executive level content.                           (bi-weekly for a period of a quarter)




                                                                  >   Full Media Kit

                          info@intervista-institute.com      www.innovationcultures.com              1-800-397-9744
innovationcultures sponsorship

executivereach - integrated marketing program                                                                                                               connecting brands


    key            change agents                                                 innovation leaders                                                     decision-makers
  targets



                                                                  Level 1-22%:
               Executive levels:                                  Chief Innovation Officer                     Market mix:
                                                                  CIO - VP IS                                                                                     Government 48%
                                                                  Innovation Leader                                                                               Education 3%
                                                                  President, Director General                                                                     Telco 3%
                                                                  Strategist                                                                                      Transport 2%
                                                                                                                                                                  Consumer Goods 2%
                                                                  Level 2-78%:
 market/                                                          Director/Manager IS                                                                             Other 8%
executive                                                         Project Leader, Consultant
  reach                                                           Enterprise Architect                                                                            Consultants 8%
                                                                  Business Architect                                                                              Manufacturing 5%
                                                                  Product Managers                                                                                Health & Pharma 3%
                                                                  Design Lead                                                                                     Energy 2%
                                                                  Innovation Manager
                                                                  Information Architect
                                                                                                                                                                  Finance & Insurance 16%
                                                                  Program/Portfolio Manager
                                                                  Project Lead
                                                                                                            North America Reach: Approximately 15 000 contacts


                                     •               •                     •      •                      •                                        •            •       •
              US Dept. of Treasury SAS Institute GlaxoSmithKline Aetna Jet Propulsion Lab State Controller’s Office of California. Fannie Mae IRS Lockheed Martin Corporation
                         •                    •                                            •                •                            •       •                         •
              Pfizer Inc JP Morgan Chase International Civil Aviation Organization Microsoft National Research Council Shell Atomic Energy Canada                               Sillicon Valley Bank
  sample                               •                    •         •                     •           •           •                          •
              Starbucks Coffee Corp. Verizon Business. UPS University of Toronto MetLife Siemens Nielson Media Research The Royal Canadian Mint Pratt & Whitney SAP
                                                                                                                                                                            •                    •
                                 •         •       •                 •                            •                                      •          •               •         •                •
enterprises   Revenue Canada
                     •           •
                                    Sears    EDS
                                                •
                                                      Imperial Oil
                                                         •
                                                                        PriceWaterhouseCoopers
                                                                             •                  •
                                                                                                    Office of Management & Budget
                                                                                                              •                     •
                                                                                                                                            Xerox
                                                                                                                                             •
                                                                                                                                                      Peace Corps
                                                                                                                                                                  •
                                                                                                                                                                      Boeing    Lexis-Nexis
                                                                                                                                                                                             •
                                                                                                                                                                                                 USAA
              Exxon US Mint McDonald’s Nike Westinghouse Nokia Research Gillette Liberty Mutual Corp. Sprint Fujitsu Consulting Dept. of Commerce Seagate
                       •                  •                   •                               •           •                        •                           •
              Congos Federal Reserve Foreign Affairs              Dept. of National Defence      L.G.S.       RBC Financial Group     U.S. Geological Survey     Rochester Institute of Technology
                               •                       •        •                    •                            •                        •                          •              •
              Treasury Board       Veteran’s Affairs     CGI       LSI Logic Corp.     US Accounting Office           Northrop - Grumman       Dept. of Education         NASA            WhiteHouse




                                                                             >    Full Media Kit

                        info@intervista-institute.com                  www.innovationcultures.com                           1-800-397-9744
innovationcultures sponsorship

editorialoverview - integrated marketing program                                                                           connecting ideas



                                     think                        design                     collaborate                           lead

campaign focus

Future of work >>             Innovation at Work              Innovation in
                                                              Workplace Design
                                                                                           Enabling Collaborative,
                                                                                           Mobile and Social
                                                                                                                             Strategic Sourcing

                                                                                           Technologies




                              Innovation as learning          Participatory Design         Crowdsourcing/                    Leading Open
Creativity &                                                  & Co-Creation                Collaborative                     Innovation
Innovation >>                                                 Business Model Innovation
                                                                                           Ideation




Architectures                 Big Data, Big Ideas
                              for Breakthrough
                                                              Business Architectures
                                                              for Health Care Innovation
                                                                                           Enabling the Agile Enterprise     Innovation and the City:
                                                                                                                             Enabling Architectures
for Innovation >>             Innovation                                                   Cloud Strategies for
                                                                                           Business Agility
                                                                                                                             for Municipalities




                              Social Cognition                Social-enabled               Social-enabled collaboration      Leveraging
Social                                                        Discovery and Insights       & Co-creation                     Social Capital
                                                              for Product/Services
Business >>                                                   Design




                                                          >   Full Media Kit
                                                                                                                              Topics may be subject to change*
                    info@intervista-institute.com      www.innovationcultures.com          1-800-397-9744
innovationcultures sponsorship - integrated marketing program

mediamix: deliverables and fees                                                                                                                                     connecting you



                  Print Publication                  e-Articles                       Video                        Podcast                        Webinar                     Social Media


               innovationcultures             e-Articles pushed out          Short video clip               10 to 15 minute                Thematic 20 to 30             Curated extracts of
               magazine featuring             based on campaign              interview on                   exploration of theme           minutes Webinar               content made
               themed articles that           themes                         campaign theme                 related issues                 exploring the                 available for your
               address emerging                                              issues                         through interview              campaign’s feature            social marketing
               issues in enterprise                                                                         with thought leaders           focus                         feeds: Twitter,
               transformation and                                                                                                                                        LinkedIn, corporate
               innovation                                                                                                                                                blogs and landing
                                                                                                                                                                         pages
deliverables   Ad placements                  Sponsor logo in                   30 second message for intro and close of podcast,videos and webinar
               positioned with                margin
               special features               (logo link-back to
                                              your site)

               2 full page color ads          3 article-length                      One edition per editorial focus/per quarter to 15 000 executives
               (Individual)                   broadcasts per
                                              quarter to 15 000
               4 full page color ads          executives
               (Co-op Channel/Partner)

               Quartely Publication
               Closed circulation
               select of 10 000
               executives


                                                         All responses are supplied to sponsors as Lead Reports


               Individual brand/ single sponsorships and Co-op Partner/Channel sponsorships available.

               * A maximum of 6 unaffiliated vendors per quarterly push will be supported. This is to ensure a good correspondence between the editorial focus of each edition,
 sponsor         and the related sponsor community.
   fees
               ** Can be shared between main sponsor and channel partner

                                                                                     >   Full Media Kit

                                      info@intervista-institute.com             www.innovationcultures.com                      1-800-397-9744

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The InnovationCultures 2013 Sponsor Package from Intervista Institute

  • 1. innovationcultures sponsorship connecting brands programoverview - integrated marketing program Integrated marketing campaigns aimed at qualified change agents, innovation leaders and enterprise executives across the continent. The innovationcultures editorial team understands enterprise level innovation issues and delivers your brand message in a context overview appropriate package of mixed media, using rich content to decision-makers and change agents. Invest in positioning your brand with this program. It is designed to provide integral marketing campaigns, driven by thoughtful, high level content throughout the marketing/sales pipleline. Our programs avoid the one shot blast in favor of themed quartely campaigns that allow for regular content releases. benefits brand positioning influence lead generation Quartely Print Publication (24-32 pages) Digital Content pushed out to 15,000 distributed by mail to 10,000+, Chief Innovation Chief Innovation Officers, Chief Information program Officers, Chief Information Officers and Change Officers and Change Agents Agents. Highly relevant executive level content. (bi-weekly for a period of a quarter) > Full Media Kit info@intervista-institute.com www.innovationcultures.com 1-800-397-9744
  • 2. innovationcultures sponsorship executivereach - integrated marketing program connecting brands key change agents innovation leaders decision-makers targets Level 1-22%: Executive levels: Chief Innovation Officer Market mix: CIO - VP IS Government 48% Innovation Leader Education 3% President, Director General Telco 3% Strategist Transport 2% Consumer Goods 2% Level 2-78%: market/ Director/Manager IS Other 8% executive Project Leader, Consultant reach Enterprise Architect Consultants 8% Business Architect Manufacturing 5% Product Managers Health & Pharma 3% Design Lead Energy 2% Innovation Manager Information Architect Finance & Insurance 16% Program/Portfolio Manager Project Lead North America Reach: Approximately 15 000 contacts • • • • • • • • US Dept. of Treasury SAS Institute GlaxoSmithKline Aetna Jet Propulsion Lab State Controller’s Office of California. Fannie Mae IRS Lockheed Martin Corporation • • • • • • • Pfizer Inc JP Morgan Chase International Civil Aviation Organization Microsoft National Research Council Shell Atomic Energy Canada Sillicon Valley Bank sample • • • • • • • Starbucks Coffee Corp. Verizon Business. UPS University of Toronto MetLife Siemens Nielson Media Research The Royal Canadian Mint Pratt & Whitney SAP • • • • • • • • • • • • enterprises Revenue Canada • • Sears EDS • Imperial Oil • PriceWaterhouseCoopers • • Office of Management & Budget • • Xerox • Peace Corps • Boeing Lexis-Nexis • USAA Exxon US Mint McDonald’s Nike Westinghouse Nokia Research Gillette Liberty Mutual Corp. Sprint Fujitsu Consulting Dept. of Commerce Seagate • • • • • • • Congos Federal Reserve Foreign Affairs Dept. of National Defence L.G.S. RBC Financial Group U.S. Geological Survey Rochester Institute of Technology • • • • • • • • Treasury Board Veteran’s Affairs CGI LSI Logic Corp. US Accounting Office Northrop - Grumman Dept. of Education NASA WhiteHouse > Full Media Kit info@intervista-institute.com www.innovationcultures.com 1-800-397-9744
  • 3. innovationcultures sponsorship editorialoverview - integrated marketing program connecting ideas think design collaborate lead campaign focus Future of work >> Innovation at Work Innovation in Workplace Design Enabling Collaborative, Mobile and Social Strategic Sourcing Technologies Innovation as learning Participatory Design Crowdsourcing/ Leading Open Creativity & & Co-Creation Collaborative Innovation Innovation >> Business Model Innovation Ideation Architectures Big Data, Big Ideas for Breakthrough Business Architectures for Health Care Innovation Enabling the Agile Enterprise Innovation and the City: Enabling Architectures for Innovation >> Innovation Cloud Strategies for Business Agility for Municipalities Social Cognition Social-enabled Social-enabled collaboration Leveraging Social Discovery and Insights & Co-creation Social Capital for Product/Services Business >> Design > Full Media Kit Topics may be subject to change* info@intervista-institute.com www.innovationcultures.com 1-800-397-9744
  • 4. innovationcultures sponsorship - integrated marketing program mediamix: deliverables and fees connecting you Print Publication e-Articles Video Podcast Webinar Social Media innovationcultures e-Articles pushed out Short video clip 10 to 15 minute Thematic 20 to 30 Curated extracts of magazine featuring based on campaign interview on exploration of theme minutes Webinar content made themed articles that themes campaign theme related issues exploring the available for your address emerging issues through interview campaign’s feature social marketing issues in enterprise with thought leaders focus feeds: Twitter, transformation and LinkedIn, corporate innovation blogs and landing pages deliverables Ad placements Sponsor logo in 30 second message for intro and close of podcast,videos and webinar positioned with margin special features (logo link-back to your site) 2 full page color ads 3 article-length One edition per editorial focus/per quarter to 15 000 executives (Individual) broadcasts per quarter to 15 000 4 full page color ads executives (Co-op Channel/Partner) Quartely Publication Closed circulation select of 10 000 executives All responses are supplied to sponsors as Lead Reports Individual brand/ single sponsorships and Co-op Partner/Channel sponsorships available. * A maximum of 6 unaffiliated vendors per quarterly push will be supported. This is to ensure a good correspondence between the editorial focus of each edition, sponsor and the related sponsor community. fees ** Can be shared between main sponsor and channel partner > Full Media Kit info@intervista-institute.com www.innovationcultures.com 1-800-397-9744