An integrated marketing program with a respected editorial context, delivered to decision makers at key moments in the client solution purchase lifecycle. Connect your brand with key innovation leaders and change agents from Fortune 1000 and large government organizations. Intervista’s client base includes top executives and decision-makers across North America.
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The InnovationCultures 2013 Sponsor Package from Intervista Institute
1. innovationcultures sponsorship connecting brands
programoverview - integrated marketing program
Integrated marketing campaigns aimed at qualified change agents, innovation leaders and enterprise executives
across the continent.
The innovationcultures editorial team understands enterprise level innovation issues and delivers your brand message in a context
overview appropriate package of mixed media, using rich content to decision-makers and change agents.
Invest in positioning your brand with this program. It is designed to provide integral marketing campaigns, driven by thoughtful, high level
content throughout the marketing/sales pipleline. Our programs avoid the one shot blast in favor of themed quartely campaigns that allow
for regular content releases.
benefits brand positioning influence lead generation
Quartely Print Publication (24-32 pages) Digital Content pushed out to 15,000
distributed by mail to 10,000+, Chief Innovation Chief Innovation Officers, Chief Information
program Officers, Chief Information Officers and Change Officers and Change Agents
Agents. Highly relevant executive level content. (bi-weekly for a period of a quarter)
> Full Media Kit
info@intervista-institute.com www.innovationcultures.com 1-800-397-9744
2. innovationcultures sponsorship
executivereach - integrated marketing program connecting brands
key change agents innovation leaders decision-makers
targets
Level 1-22%:
Executive levels: Chief Innovation Officer Market mix:
CIO - VP IS Government 48%
Innovation Leader Education 3%
President, Director General Telco 3%
Strategist Transport 2%
Consumer Goods 2%
Level 2-78%:
market/ Director/Manager IS Other 8%
executive Project Leader, Consultant
reach Enterprise Architect Consultants 8%
Business Architect Manufacturing 5%
Product Managers Health & Pharma 3%
Design Lead Energy 2%
Innovation Manager
Information Architect
Finance & Insurance 16%
Program/Portfolio Manager
Project Lead
North America Reach: Approximately 15 000 contacts
• • • • • • • •
US Dept. of Treasury SAS Institute GlaxoSmithKline Aetna Jet Propulsion Lab State Controller’s Office of California. Fannie Mae IRS Lockheed Martin Corporation
• • • • • • •
Pfizer Inc JP Morgan Chase International Civil Aviation Organization Microsoft National Research Council Shell Atomic Energy Canada Sillicon Valley Bank
sample • • • • • • •
Starbucks Coffee Corp. Verizon Business. UPS University of Toronto MetLife Siemens Nielson Media Research The Royal Canadian Mint Pratt & Whitney SAP
• •
• • • • • • • • • •
enterprises Revenue Canada
• •
Sears EDS
•
Imperial Oil
•
PriceWaterhouseCoopers
• •
Office of Management & Budget
• •
Xerox
•
Peace Corps
•
Boeing Lexis-Nexis
•
USAA
Exxon US Mint McDonald’s Nike Westinghouse Nokia Research Gillette Liberty Mutual Corp. Sprint Fujitsu Consulting Dept. of Commerce Seagate
• • • • • • •
Congos Federal Reserve Foreign Affairs Dept. of National Defence L.G.S. RBC Financial Group U.S. Geological Survey Rochester Institute of Technology
• • • • • • • •
Treasury Board Veteran’s Affairs CGI LSI Logic Corp. US Accounting Office Northrop - Grumman Dept. of Education NASA WhiteHouse
> Full Media Kit
info@intervista-institute.com www.innovationcultures.com 1-800-397-9744
3. innovationcultures sponsorship
editorialoverview - integrated marketing program connecting ideas
think design collaborate lead
campaign focus
Future of work >> Innovation at Work Innovation in
Workplace Design
Enabling Collaborative,
Mobile and Social
Strategic Sourcing
Technologies
Innovation as learning Participatory Design Crowdsourcing/ Leading Open
Creativity & & Co-Creation Collaborative Innovation
Innovation >> Business Model Innovation
Ideation
Architectures Big Data, Big Ideas
for Breakthrough
Business Architectures
for Health Care Innovation
Enabling the Agile Enterprise Innovation and the City:
Enabling Architectures
for Innovation >> Innovation Cloud Strategies for
Business Agility
for Municipalities
Social Cognition Social-enabled Social-enabled collaboration Leveraging
Social Discovery and Insights & Co-creation Social Capital
for Product/Services
Business >> Design
> Full Media Kit
Topics may be subject to change*
info@intervista-institute.com www.innovationcultures.com 1-800-397-9744
4. innovationcultures sponsorship - integrated marketing program
mediamix: deliverables and fees connecting you
Print Publication e-Articles Video Podcast Webinar Social Media
innovationcultures e-Articles pushed out Short video clip 10 to 15 minute Thematic 20 to 30 Curated extracts of
magazine featuring based on campaign interview on exploration of theme minutes Webinar content made
themed articles that themes campaign theme related issues exploring the available for your
address emerging issues through interview campaign’s feature social marketing
issues in enterprise with thought leaders focus feeds: Twitter,
transformation and LinkedIn, corporate
innovation blogs and landing
pages
deliverables Ad placements Sponsor logo in 30 second message for intro and close of podcast,videos and webinar
positioned with margin
special features (logo link-back to
your site)
2 full page color ads 3 article-length One edition per editorial focus/per quarter to 15 000 executives
(Individual) broadcasts per
quarter to 15 000
4 full page color ads executives
(Co-op Channel/Partner)
Quartely Publication
Closed circulation
select of 10 000
executives
All responses are supplied to sponsors as Lead Reports
Individual brand/ single sponsorships and Co-op Partner/Channel sponsorships available.
* A maximum of 6 unaffiliated vendors per quarterly push will be supported. This is to ensure a good correspondence between the editorial focus of each edition,
sponsor and the related sponsor community.
fees
** Can be shared between main sponsor and channel partner
> Full Media Kit
info@intervista-institute.com www.innovationcultures.com 1-800-397-9744