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2012.10.30
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B=F(PXE)Shyhnan Liou NCKU, ICID
Smart technology make people Smarter?
Attentional capability                                           Latent inhibition!Goal irrelevant information (noise)    ...
Low LI: Schizoprenia                       4
Low LI: Attention-deficit hyperactivity               disorder                                          5
Dopamine hypothesis of Low LI                                6
Obsessive Compulsive Disorder                                7
Creative people more open to stimuli              from environment• •                  !                                  ...
Cultural affordance
Holistic vs Analytic thinking
11
Cultural affordance
Cultural affordance
Beautiful = f (processing fluency )
Symmetry and balance
Culture and beauty
Usable is beautiful !!   Objective Features of Sti.    Amount of information         Symmetry     Contrast and Clarity    ...
Science of Happiness
19
DiscussionB = f ( P x E ), where is design?
http://www.icid.ncku.edu.tw
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
用設計看世界
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用設計看世界

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用設計看世界(簡聖芬、鄧怡莘、劉世南)、三位皆是創產所教授。

「設計是什麼?」,引發同學思考。

設計是為了一群特定的對象,一個或多個特定目人造出的產品;廣義的設計不一定是有形的產品,也可以是無形的活動、儀式、體驗。對象不光是指人,也與環境、宗教、文化有關,所以我們可以藉由設計的產出物放眼看世界。

設計的核心目的-改變
設計的核心對象-對象(人、動物等…)與所處的環境

設計也是一種研究方法,探索未來、探索未知。


CHANGE!
如果沒有行動,永遠不會改變。

設計影響一群人,一群人影響著更大一群人。

行為主義-最積極的設計


大哉問
好的設計者,不是會解決問題,而是會找出問題。

設計思考,不是設計者的思考,是大家都可以有的思考。

設計,要考慮更大更廣的問題。

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Transcript of "用設計看世界"

  1. 1. 2012.10.30
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  68. 68. B=F(PXE)Shyhnan Liou NCKU, ICID
  69. 69. Smart technology make people Smarter?
  70. 70. Attentional capability Latent inhibition!Goal irrelevant information (noise) •  is a process by which exposure to a stimulus of apparently little or no consequence prevents conditioned Goal associations with that stimulus from being (signal) formed.! •  This tendency to disregard or even inhibit formation of memory, by preventing associative learning of observed stimuli, is an unconscious response and is assumed to prevent sensory overload. ! •  Latent inhibition is observed in many Concentrate ignore species, and is believed to be an integral part of learning, enabling an organism to interact successfully in an environment ! Latent Inhibition Agent 3
  71. 71. Low LI: Schizoprenia 4
  72. 72. Low LI: Attention-deficit hyperactivity disorder 5
  73. 73. Dopamine hypothesis of Low LI 6
  74. 74. Obsessive Compulsive Disorder 7
  75. 75. Creative people more open to stimuli from environment• •  ! 8
  76. 76. Cultural affordance
  77. 77. Holistic vs Analytic thinking
  78. 78. 11
  79. 79. Cultural affordance
  80. 80. Cultural affordance
  81. 81. Beautiful = f (processing fluency )
  82. 82. Symmetry and balance
  83. 83. Culture and beauty
  84. 84. Usable is beautiful !! Objective Features of Sti. Amount of information Symmetry Contrast and Clarity Hedonic Processing fluency Affective response Aesthetic pleasure Marking Perceiver’ s History with Sti. Repeated exposure Implicit learning of Sti. Structure Prototypicality Usable beautiful
  85. 85. Science of Happiness
  86. 86. 19
  87. 87. DiscussionB = f ( P x E ), where is design?
  88. 88. http://www.icid.ncku.edu.tw
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