94. Attentional capability
Latent inhibition!
Goal irrelevant information (noise)
• is a process by which exposure to a
stimulus of apparently little or no
consequence prevents conditioned
Goal associations with that stimulus from being
(signal) formed.!
• This tendency to disregard or even inhibit
formation of memory, by preventing
associative learning of observed stimuli, is
an unconscious response and is assumed
to prevent sensory overload. !
• Latent inhibition is observed in many
Concentrate
ignore
species, and is believed to be an integral
part of learning, enabling an organism to
interact successfully in an environment !
Latent Inhibition
Agent
3
108. Usable is beautiful !!
Objective Features of Sti.
Amount of information
Symmetry
Contrast and Clarity
Hedonic
Processing fluency Affective response Aesthetic pleasure
Marking
Perceiver’ s History with Sti.
Repeated exposure
Implicit learning of Sti.
Structure
Prototypicality
Usable beautiful