About As the head of digital for Quantum Group, Jimmy is in charge of digital thinking and implementations across the group. He also heads the digital operations of Mercury, a specialized digital and content-driven Quantum company.
Jimmy joined the group in 2001, as a corporate identity and Arabic typography specialist for Brand Central. He worked on several iconic regional brands ranging from government institutions to media, tourism and telecom entities.
In 2006, Jimmy moved into the advertising arena, heading the Saatchi & Saatchi (later M&C Saatchi MENA) digital division. Leading the agency into the digital age, he contributed to several award-winning digital campaigns.