Your SlideShare is downloading. ×
Presentation For Leadership Ventura
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Presentation For Leadership Ventura

268
views

Published on

Chamber of Commerce presentation for business community studying leadership in the community.

Chamber of Commerce presentation for business community studying leadership in the community.


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
268
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. With world-class cuisine and a cool arts scene, island breezes and unique boutiques, Ventura offers a relaxed escape in a spectacular coastal setting. Channel Islands National Park, kayaking, biking and wildlife viewing are just a few of the pastimes to be enjoyed.
  • 2.
    • About the Bureau:
      • 501(c)(6) nonprofit organization
      • Destination Marketing Organization (DMO)
      • Chamber of Commerce committee until 1980s
      • Primarily funded by City of Ventura contract
      • Fiscal Year July-June
      • $4 million in Transient Occupancy Taxes = $850,000 Budget
      • Visitor Center @ 30,000 people/year
      • Website @ 800,000 Unique User Sessions
      • Facebook @ 8,500
      • E-newsletter subscribers @ 15,000
      • Visitor Guide @ 100,000
      • Board (11), Staff (5), Volunteers (8), Advisory Board (12) & City (2) including a council member
  • 3.
    • About Ventura Tourism:
      • 2,100 Hotel, Motel Rooms
      • Annual estimated number of visitors @ 5.2 million
      • Annual estimated visitor spending $458,315,000.
      • Average length of stay @ 1.44 days
      • Average party size @ 2.46 people
      • 3,200 jobs
      • Top feeder markets:
        • Los Angeles, Orange, San Diego
        • Arizona, Texas, New York
        • Canada, Germany, England
  • 4.
    • About Marketing Ventura:
      • Real California Brand
        • Niche tags
        • Key words
        • Brand imagery
        • Fonts and Palette
  • 5.
    • Consumer Advertising
    • Print, Online, Social
      • Westways
      • Sunset
      • Coastal Living
      • State Guides
      • Budget Travel
      • GoCalifornia
      • National Geo Traveler
      • Trip Advisor
      • Facebook
      • Twitter
      • LA Times
      • Youtube
  • 6.
    • Consumer Advertising
    • Print, Online, Social
      • Westways
      • Sunset
      • Coastal Living
      • State Guides
      • Budget Travel
      • GoCalifornia
      • National Geo Traveler
      • Trip Advisor
      • Facebook
      • Twitter
      • LA Times
      • Youtube
  • 7.
    • Consumer Advertising
    • Print, Online, Social
      • Westways
      • Sunset
      • Coastal Living
      • State Guides
      • Budget Travel
      • GoCalifornia
      • National Geo Traveler
      • Trip Advisor
      • Facebook
      • Twitter
      • LA Times
      • Youtube
  • 8.
    • Trade Promotions and Advertising:
      • Southern California Meetings Magazines
      • Tradeshows
        • Associations, Educational Conferences, Film Industry & International Tour/Travel
      • Sales Kits
      • Direct Mail
      • Member WACVB, DMAI, AFCI
  • 9.
    • Public Relations
    • PAE @ $3.75 million
      • Association News
      • California Golf News
      • Westways
      • Desert Sun
      • 805 Living
      • Pacific Coast Business Times
      • Los Angeles Times
      • National Geographic Traveler
      • Sunset
      • KEYT
      • Western Art & Architecture
      • Bakersfield Magazine
  • 10.
    • Economic Development
      • Prosperity Council
      • City of Ventura
      • EDCVC
  • 11.
    • Travel Tools
    • Video
    • Be an ambassador!
  • 12.
    • Trivia, Prizes and Questions
    • What famous farming family grew Chiles along the Ventura river?
    • In what year was the Mission San Buenaventura founded?
    • On what street in Ventura will you find over 80% of our hotel/motel rooms?
    • How many wineries are on the Ventura County Wine Trail?
    • Name three things you can find @ www.ventura-usa.com .
    • How can you be a Tourism Ambassador?
  • 13. Contact: Jim Luttjohann, Executive Director [email_address] 805.648.2075 Ventura Visitors Center 101 S. California Street Ventura, CA 93001