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This is a project for a Carnegie Mellon class called Design of Mobile Services.
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- 1. Making spontaneous collaboration easy, organized, & accessible. Study Buddies By TimeSoup Labs Open your phones tablets or browsers and enter: http://timesoup.com/studybuddies/app
- 2. Problem
- 3. •People like simplicity and collaboration. Work is no longer individual. Many students feel awkward asking unknown students in the classroom to collaborate •Increasing platforms & mobile devices to collaborate online, Most students have a mobile device capable of internet •People often pay for tutoring when it could be just as beneficial to work with classmates p e s t •Universities would like to have a uniformed, simple and mobile solution to let students organize. POG An app that disrupts the current market of internet social media by creating spontaneous collaboration between students who do not know each other but are in the same classes Identified Opportunity
- 4. What is Study Buddies? This application is a spontaneous collaboration tool for students who are in the same classes but do not know each other. They can post to their class groups about where they are studying, and other students can join them
- 5. Create spontaneous study groups with three simple questions: WHAT do you want to study? WHERE do you want to study? WHO are you with? Solution
- 7. Team Simple Omri Amarilio Christina Brant Dipika Shrihari Weiting Yeh Computer Science Architecture & Human Computer Interaction Information Systems & Human Computer Interaction Electrical and Computer Engineering
- 8. Innovative Technology User’s micro-location (room within a building) University’s class times and locations + App suggests classes to join
- 9. Test Markets
- 10. Field Perceptions What year are you in school? Have you ever been in a class where you didn’t have anyone to study or work with but wish you did? Would you want an application that put you in groups based on your classes so that you could communicate with your classmates?
- 11. Field Perceptions -Children Education Major, International, 24 -Professional Writing Major, Freshmen, 18 “In two of my classes last semester I sometimes had questions but didn’t have anyone to ask because I didn’t know other students in the class and I didn’t want to bother the professor with my ‘dumb’ questions. I could use this app to ask these questions to my classmates.” “I will be motivated to use this app if my classmates are using it. I want to be continuously updates with the academic info about my courses. I would feel like I was missing info if I didn’t have the app.”
- 12. MVP Responses Facebook Fan Page
- 13. MVP Responses Facebook Fan Page Likes Reach
- 14. MVP Responses Facebook Fan Page
- 15. MVP Responses Pre Registration Page LINK
- 16. Competitors One Campus, One Platform It's all about your mind Ask. Answer. Explore. Whenever. StudyPartners.com eduora.com piazza.com
- 17. Growth Hypothesis 2013 • Potential test markets of CCAC, CMU, UIUC • Personally engage students, classes and professors 2014 • Release more locations 2015 • Apps such as food ordering and location • Find a buddy for any purpose released 2016 • The main release of TimeSoup & TimeSoup Pro, 2017 • Spend money by buying a promising company
- 18. Finance Year 1 2 3 4 5 user base: students 2,800 100,000 1,000,000 5,000,000 8,000,000 user base: others 0 10,000 400,000 2,000,000 30,000,000 costs $50,000 $300,000 $1M $4M $10M revenue from ads 0 $200,000 $2M $16M $70M milestone release MVP expand to more colleges allow non- students to freely join for finding any kind of buddy release TimeSoup Pro
Editor's Notes
- Before we start, if you want to be a part of the demo, open the url for the app Hi, we are Study Buddies by TimeSoup Labs
- Even in a close knit community like CMU, finding classmates to study with is hard. [give personal example
- We believe that this was the right time to address this issue for a few reasons. 1) Smart phones are pervasive at universities 2) Investments in education is increasing 3) Social landscape is changing so it's more acceptable to connect to strangers digitally, but that experience has yet to be brought to the physical space.
- Based on these factors, we created study buddies [read POG]
- These study groups are created by having students check into where they are working publicly, and letting other students join them. when students check in, they have to provide the following information: the class they are taking, their current location, and if they are already studying with anyone
- We believe this provides value to many people. For example, Universities gain gratitude from teachers and better performance from students. Teachers gain better performance from students and a referral to use time soup from students. Students learn about the app through teachers and spend money on vendors who advertise with the app. Vendors are able to advertise on the platform for a small fee.
- We plan to obtain recognition and cooperation from different schools. So here are some of the colleges' administration we have talked to. because the official administration support can recommend the system to professors, and professors can then recommend Study Buddies to students in their classes. This allows a focused distribution of the app as students would join by their classes and will immediately have the required schedule for the app to be useful. At CMU, we have contacted Director, Educational Technology & Design he is impressed by the idea and is helping us to schedule a meeting with Academic Development. We also talk to Community colledge CCAC The administration at the CCAC is very supportive of study buddies. After meeting with their Web Managers, emails were sent to the students at CCAC about Study Buddies, and the Web Managers agreed to advertise for study buddies on the CCAC website for free. We also talked to many more universities, their computer service, student learning service, course planing department... The fact that sb is free for both school and student really gets these officers attention. They will be waiting for more updates. and are very promising to help us with the app.
- In addition to talking to the administration at these universities, we created 2 surveys one to CMU students and another to CCAC students. We posted the survey on reddit cmu and over 50 students responded. The above graphs summarize the students responses. Respondants are from a diverse balance of years in school. Asked students, if they had ever been in a class where they didn’t have anyone to study with but wish they did and over 80% of students said they had encountered this situation. Over 90% of students responded that they would like to use an app that put them in groups based on their classes so that they could communicate with their classmates.
- In addition to the survey, in order to further understand the perceptions of our users we conducted two interviews. One of the students from Pitt said that he would really want to download the app if his classmates were using it because he would feel like he was missing important information. The second student interviewed from CMU said that she is sometimes afraid to ask professors when she has questions and would like an app that connected her with her classmates.
- In addition to the positive responses in the surveys and interviews, there were also a lot of positive responses when we created a fan page on facebook for our MVP. This chart shows the total number of likes on facebook to be 172 and over 50 likes in the 1 st 8 hours. There are have been 188 posts made regarding about study buddies that were published in people’s news feeds. Futhermore, study buddies has reached around 3,500 people on facebook since the creation of the fan page.
- Next, moving on to the demographics of the people who liked study buddies and were reached by study buddies on facebook. Out of the people who were liked by study buddies, the majority of likes are from people who are in the age range of undergraduate and graduate students and there is an overall balance of females and males. Also the fact that there are a significant number of young females makes the app more attractive for males to join so they can meet some of these females in their classes. For the people that were reached by study buddies which were 3,5000 on facebook in the first 3 days, the majority are in the range of undergraduate and graduate students
- Now that we have analyzed the demographic of people who liked study buddies and were reached, we can additionally see that study buddies is continuing increase the number of people who are reached. Even though the app has not been released on the fan page yet and there are just mockups and the idea behind it there seems to be a lot of support. We estimate that once the app is released this number of likes in reaches will start to increase at a faster rate.
- Now that we have analyzed the demographic of people who liked study buddies and were reached, we can additionally see that study buddies is continuing increase the number of people who are reached. Even though the app has not been released on the fan page yet and there are just mockups and the idea behind it there seems to be a lot of support. We estimate that once the app is released this number of likes in reaches will start to increase at a faster rate.
- Competitor wise, we listed here 3 of the interesting competitors. First we have eduora that wants to make it so a single campus will have a single platform by making all announcements in an hierarchy. You could look at it as twitter with subgroups. While it is a good thing, they are missing students interaction with the system and would have a hard time getting engagement. Secondly there is Study Partners, it is the closest app we could find for Study Buddies but it is actually not fully functional and has started as a test of a psychology class which was successful but they couldn’t find anyone to implement it. Lastly there is piazza which is quite a big collaboration tool for classes meant for Q&A only. It is designed such that everyone can ask a question and students and TAs could each give one answer to the question and edit it together as a wiki. While this tool is quite popular, it requires centralized administrator for each class, an administrator that will add the students, decide what are the roles of everyone and maintain the list throughout the semester. This makes it so students cannot engage in other classes to discuss and collaborate except if a TA is willing to go throw all the effort and sign all students in.
- Milestones short explanation: We have been in touch with 3 colleges, Community College of Allegheny County, Carnegie Mellon University and University of Illinois at Urbana-Champaign. Each of them are very interested and asked to meet with us, we are scheduled to meet CMU and UIUC and already met with CCAC. All of the colleges mentioned said they could help us distribute the app and talk to professors and deans for encouraging their classes to use it. We plan to start with a few locations and keep advancing from there to other universities and colleges and maybe even highschools by what we learn, the hypothesis is very dynamic, yet we know the general idea of what we want to achieve. We will add useful features which will help us monetize more than just ads such as food ordering due to the fact that we expect users to use the app when scheduling long team meetings. After we get enough traction we will release special features in a general product called TimeSoup Pro which will give useful features that the users would be willing to pay for. And of course we need to continue growing by breaking to other markets. Full explanation: Instead of only targeting schools we would target specific classes in schools. When you have enough traction in a class, all other students are “forced” to use the tool in-order not to miss out on important information regarding their class. First we will target more science related classes which have higher chances of adopting the application due to “social awkwardness” and “technological acceptance”. After that we plan to do a campus event on more accepting campuses where we will bring free food (i.e. cheap pizza) where we can give a free slice for installing the app and adding all classes and we could elaborate by giving another slice for inviting all your friends. This saves us the high expenses of Google Adwords which is estimated at over $4 just for a click without installation. When doing so we will also make the app exclusive to those universities and make a waiting list to release in new ones to make a hype of “only if you get enough people we will release it at your university”. Another strategy we will implement as of version 2 would be to give points for any action you do (Gamification style) such as studying together, sharing location, helping, inviting, etc. hosting orientation of study buddies, provide food and drink, make attendant use it to play a matching games. Milestones: 2013 Release first TimeSoup app - Study Buddies Potential test markets of 3 colleges CMU - very techy and close to home (over 10k students) CCAC - community college, high acceptance from admins, really need tools (over 60k students) UIUC - promoting student ran startups (over 50k students) Personally engage with the students, classes and professors as explained in the expansion strategy 2014 Release two-three more location based apps which use the same user base After learning from mistakes and improving, releasing to other campuses by demand (anyone could ask to add their campus and we look what’s the most popular request) 2015 Apps such as food ordering and locating which we plan to have due to our advertising strategy would also be released outside of student based apps Find a buddy for any purpose released (i.e biking, hiking, gaming, talking, eating, riding, etc’) Release to the public by invite only mechanism making it still close but also making sure that everyone who joins has people he know inside who also like it. 2016 The main release of TimeSoup & TimeSoup Pro, TimeSoup gives full control of every daily activity (generated by location and time) and manages daily tasks and meetings. With TimeSoup Pro you could do a lot more (obviously secret now) Freely open to anyone in the public 2017 Spend money by buying a promising company - unknown which yet
- Note: in the appendix for analysis we have more explanations of where the numbers come from and what they represent Since the colleges that already said they would endorse us sum up to a total of 120,000 students, we believe that in a few months we could get a few thousands students to try the app and hopefully become active users. In a year that we also work with those colleges and new ones we hope to reach a lot more. Even though we should get a lot more with this support, we want to be moderate even more and say we will only reach 3000 users in the first year. These users will help us expand a lot faster as that’s a lot more than a critical mass for the app to be a must for new students. That’s how we plan to expand to other schools and at the same time we will have people graduating who used the app for other stuff such as chatting with people around you. Using ads we estimate that a user will generate less than 4 dollars a year which is a lot less than reality as students ads are the most expensive and a single ad gives around 3 dollars per click. (We tried on google ads and it cost us 4-6 dollars for that specific market)