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A CANADIAN PERSPECTIVE
THE OTHER COMPUTING
          Embedded Systems Readiness,
          Toronto, April 3, 2012.
WHY THIS STUDY?




                  2
A COLLECTIVE WORK




                    3
SURVEY METHOD
                                                   No response

                                                   Refusal to answer

                                                   Response
       26%




                   70%



  4%




                ATA Alliance/Sciencetech communications survey – May/August 2011



                                                                                   4
DEVELOPERS OR USERS?

     Is your company developing or using embedded systems?


                                                 3%



                     9%




                                                                                Provider
               20%
                                                                                Provider & User
                                                                                User
                                      69%                                       Other




                          Source: CATA Alliance/Sciencetech communications survey – May/August 2011




                                                                                                      5
SIZE OF THE COMPANIES + TEAMS
                       50%



                       40%                     43%



  Companies            30%


Number of companies    20%                                 24%

based on the total               16%
                       10%
number of employees                                                    11%
                                                                                    5%
                       0%
                             1-4 employees     5-25        26-99      100-499      500 +
                                             employees   employees   employees   employees


                       50%


                       40%                      42%

      Teams            30%        34%

Number of companies
                       20%
based on the number
                                                            16%
of employees working   10%
on embedded systems                                                     7%          1%
                        0%
                                  1-4          5-25        26-99      100-499      500 +
                               employees     employees   employees   employees   employees
                                                                                             6
EMPLOYMENT GROWTH
           In your company, is the number of employees…


                                                                                     2011

                                                                                     2010
  40%                           38%

              32%
                                                                      28%
  30%                40%
                                      37%


  20%



  10%
                                                                               12%
                                                         12%
                                                  2%
  0%
        Increasing         Stable           Decreasing         No answer/DNK




                                                                                            7
OUTSOURCING OF BUSINESS ACTIVITIES
          Do you outsource part of your activities ?




                17%




                                              55%
        28%




                Yes    No    No answer/DNK



                                                       8
OUTSOURCERS ORIGIN
               Where are your subcontractors located?

  100%




  80%        86%



  60%




  40%




                                25%                                 27%
  20%                                              24%



   0%
         home province   elsewhere in Canada   United States   other countries




                                                                                 9
REASONS FOR OUTSOURCING
                                 Why do you outsource?

 75%

             71%




 50%




                                   32%
 25%
                                                         27%

                                                                         18%



  0%
       Looking for skills   Access to equipment   Reduce manpower cost   Other



                                                                                 10
CURRENT EMBEDDED DESIGN PROJECTS

     How would you describe your current embedded projects?




                                              57%

                            43%

                      65%




                                                          Canada
                                                          World
                                        35%




            New project
                                  Upgrade




                                                                   11
EMBEDDED SYSTEM MARKETS: SECTORS (1)
                What percentage of your clients work in…


    16%


          13%


                10%

                      8%   8%
                                7%   7%   7%
                                               6%

                                                    4%   4%   4%
                                                                             3%
                                                                   2%   2%




                                                                                  12
EMBEDDED SYSTEM MARKETS: SECTORS (2)
                Vertical vs. Horizontal




              11%




      21%
                                          44%




               23%


                                                1 sector
                                                2 sectors
                                                3 sectors
                                                4 + sectors


                                                              13
SALES VOLUMES BY MARKETS

                      What percentage of your sales do you ship to…




                                    12%
                                                          LATAM 7%


                                              17%
Elsewhere in Canada                                            Middle-East +
Other countries       49%                                       Africa 13%
United States
Home province                                                                     Asia-Pacific
                                                                                      33%


                                      22%
                                                                     Europe 48%




                                                                                                 14
DIVERSIFYING MARKETS
        Do you intend to diversify your activities to new geographic markets?




                                                       Middle-East +
                                                        Africa 6%
                                       28%


Other countries       35%                                              LATAM 16%
United States
Elsewhere in Canada
                                                                                   Asia-Pacific 39%


                              36%
                                                                                       Europe 39%




                                                                                                      15
R&D INTENSITY
                Does your company conduct R&D?

  90%




          85%
  60%



                                                      YES
                                                      NO
                                                      No answer/DNK
  30%

                                      10%
                          5%




  0%
        YES               NO          No answer/DNK




                                                                      16
UNIVERSITY AND ENTERPRISE COOPERATION
         Does your company collaborate with a university or college?



   50%




   40%
                     45%


   30%


                                     35%
                                                   20%
   20%




   10%




   0%
                    YES             NO              DNK




                                                                       17
OBSTACLES TO INDUSTRIAL DEVELOPMENT
What are the main obstacles facing the Canadian embedded system industry today?




        23%

                          21%
                                            16%                    15%



                                                                                                                       10%

                                                                                          8%
                                                                                                            6%




Recruitment of skilled   Financing   No particular obstacle   Lack of government     Lack of available    Regulation   Other
        staff                                                       support      information on markets




                                                                                                                               18
EDUCATION: EXCELLENCE BUT SHORTAGE




                                     19
CONCLUSIONS + RECOMMENDATIONS




                           20
QUESTION PERIOD




Thank you for your attention!




                                21

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Embedded systems in Canada

  • 1. A CANADIAN PERSPECTIVE THE OTHER COMPUTING Embedded Systems Readiness, Toronto, April 3, 2012.
  • 4. SURVEY METHOD No response Refusal to answer Response 26% 70% 4% ATA Alliance/Sciencetech communications survey – May/August 2011 4
  • 5. DEVELOPERS OR USERS? Is your company developing or using embedded systems? 3% 9% Provider 20% Provider & User User 69% Other Source: CATA Alliance/Sciencetech communications survey – May/August 2011 5
  • 6. SIZE OF THE COMPANIES + TEAMS 50% 40% 43% Companies 30% Number of companies 20% 24% based on the total 16% 10% number of employees 11% 5% 0% 1-4 employees 5-25 26-99 100-499 500 + employees employees employees employees 50% 40% 42% Teams 30% 34% Number of companies 20% based on the number 16% of employees working 10% on embedded systems 7% 1% 0% 1-4 5-25 26-99 100-499 500 + employees employees employees employees employees 6
  • 7. EMPLOYMENT GROWTH In your company, is the number of employees… 2011 2010 40% 38% 32% 28% 30% 40% 37% 20% 10% 12% 12% 2% 0% Increasing Stable Decreasing No answer/DNK 7
  • 8. OUTSOURCING OF BUSINESS ACTIVITIES Do you outsource part of your activities ? 17% 55% 28% Yes No No answer/DNK 8
  • 9. OUTSOURCERS ORIGIN Where are your subcontractors located? 100% 80% 86% 60% 40% 25% 27% 20% 24% 0% home province elsewhere in Canada United States other countries 9
  • 10. REASONS FOR OUTSOURCING Why do you outsource? 75% 71% 50% 32% 25% 27% 18% 0% Looking for skills Access to equipment Reduce manpower cost Other 10
  • 11. CURRENT EMBEDDED DESIGN PROJECTS How would you describe your current embedded projects? 57% 43% 65% Canada World 35% New project Upgrade 11
  • 12. EMBEDDED SYSTEM MARKETS: SECTORS (1) What percentage of your clients work in… 16% 13% 10% 8% 8% 7% 7% 7% 6% 4% 4% 4% 3% 2% 2% 12
  • 13. EMBEDDED SYSTEM MARKETS: SECTORS (2) Vertical vs. Horizontal 11% 21% 44% 23% 1 sector 2 sectors 3 sectors 4 + sectors 13
  • 14. SALES VOLUMES BY MARKETS What percentage of your sales do you ship to… 12% LATAM 7% 17% Elsewhere in Canada Middle-East + Other countries 49% Africa 13% United States Home province Asia-Pacific 33% 22% Europe 48% 14
  • 15. DIVERSIFYING MARKETS Do you intend to diversify your activities to new geographic markets? Middle-East + Africa 6% 28% Other countries 35% LATAM 16% United States Elsewhere in Canada Asia-Pacific 39% 36% Europe 39% 15
  • 16. R&D INTENSITY Does your company conduct R&D? 90% 85% 60% YES NO No answer/DNK 30% 10% 5% 0% YES NO No answer/DNK 16
  • 17. UNIVERSITY AND ENTERPRISE COOPERATION Does your company collaborate with a university or college? 50% 40% 45% 30% 35% 20% 20% 10% 0% YES NO DNK 17
  • 18. OBSTACLES TO INDUSTRIAL DEVELOPMENT What are the main obstacles facing the Canadian embedded system industry today? 23% 21% 16% 15% 10% 8% 6% Recruitment of skilled Financing No particular obstacle Lack of government Lack of available Regulation Other staff support information on markets 18
  • 21. QUESTION PERIOD Thank you for your attention! 21