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1. Information can be a very big money spinner on the
Internet.

2. Title: Information Assets

3. Robert Kiyoski (author of the Rich Dad Poor Dad series)
explains what differentiates rich and poor people. He
explains that rich people accumulate assets. His
definition of an asset is something that produces
income.

4. Information products are virtually free to create. By
Sitting in front of your computer transferring your
knowledge and ideas to words in a word processing
program you can produce an information product. This
can be done in a matter of days or hours. Traditional
products can take months or years to create. Once you
know the process of creating an information product it
can be done again and again. Once the information
product be it an ebook, an audio product or video is
uploaded to a hosting account it becomes an asset that
you own.

5. An asset is something that produces income. The
information product can be purchased in unlimited
numbers from the website it is stored on. The product
can be purchased 24 hours a day 365 days a year. You
can make money even while you sleep! Other businesses
must produce additional stock once products are sold.
Your website with information product loaded has
infinite inventory because the product can be
continually downloaded. It is an asset that can
continually produce income with much lower costs
compared to traditional businesses.

6. Once the first product is produced additional content in
the form of new ebooks, courses or other information
products will see increased sales. It is a general principle
that increased content equals increased sales.
Sometimes adding new content will not increase sales or
even reduce sales. Because the product is online this can
be quickly modified and changed. Adding new content
can be as can as simple as modifying a sales page or
adding content to existing product. By adding content
you are increasing the amount of assets you control.

7. We are in the information age. Internet marketing is the
most exciting opportunity in the history of
entrepreneurship. Information can be developed into a
tremendous asset producing income for you. As you add
content by creating new products or additional content
on existing products you increase the size of your assets.
The opportunity is enormous. Action + Passion are the
keys to success!

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