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TRANSFORMATIONAL TRANSPARENCY
 SCR’s patented technology provides a transformational, new 
information‐economics platform for the global economy  Revealing 
quarantined information impounded in siloed, complex supply chain 
environments  SCR™ Internet for Products™.  
 Enterprise‐facing SupplyLens™ technology exploits the hidden 
network (graph, topology) structure of abstract supply chains to enable 
supply chain actors – both Brands and Suppliers – collaboratively and 
securely, to propagate desired metrics through their jointly‐operated 
networks and to bind those metrics to the product‐items jointly created 
 Information‐optimization of supply chain networks, as complex 
adaptive systems.
 Stakeholder‐facing ProductLens™ technology expands producer 
network effects by adding further, powerful consumer network effects 
 Companies tell, and consumers (and all nature of stakeholder) learn, 
the Story of A Product™ at product‐item level for all kinds of products 
and any complexity of supply chain.
 SCR‐enabled Supply Chain Knowledge (SC•Kn) for any nature                             
of deeply‐chained information  Risk metrics of any kind; 
sustainability metrics; compliance/authenticity metrics; etc.
VERSUS TODAY’S SCM & SC RISK SYSTEMS
 Conventional supply chain management (SCM) systems focus                       
on logistics/cost optimization. Newer                                                                          
SCM systems focus on estimation                                                                                    
of location‐specific risk and its                                                                                         
systemic impact. SCR                                                                                                 
systems create novel,                                                                                                        
deeply chained                                                                                                     
knowledge – and                                                                                           
event‐awareness –
at granular,                                                                                                                 
product‐item                                                                                                                    
level.
WHAT DO OUR
STAKEHOLDERS WANT?
WHAT AM I VOTING FOR IF I
BUY THIS PRODUCT?
COMPANY OVERVIEWCOMPANY OVERVIEW
SCR™ Internet for Products™  know where and how 
your product is made  know your risks.
SCR Technologies offers patented dual‐platform solutions for Brands to engage in new ways: 
with Suppliers, for communicating and validating product‐information requirements, via
SCR™  SupplyLens™; with all Stakeholders, for communicating rich supply chain 
knowledge, SC•Kn, about where and how products are made, via SCR™ ProductLens™.
www.truBridges.com
BENEFITS
Brand Information Channel –
Suppliers send (only) their tier‐1 supply 
chain connections – ‘My Connections’ –
to SupplyLens™ platform, enabling 
new channel for communication.       
Brands use new channel to send                            
‘My Information Requirements’ to 
Suppliers (patent‐pending technology).
Supplier Information Channel –
Securely and anonymously, Suppliers 
collaboratively propagate supply chain 
metrics (SC•Kn), via SupplyLens™
platform, to verify (with auditability) 
that Brands’ information requirements 
are fulfilled – at granular product‐item 
level (patented technology).
Consumer Information Channel –
Via ProductLens™ platform, Brands 
engage with stakeholders, providing 
new kinds of supply chain knowledge 
about where & how products are created 
and brought to market. Users share with 
Brands and others their interests and 
preferences in this new knowledge.
Risk Control –
By knowing where & how their products 
are created, Brands and Suppliers better 
control their risks. They understand, 
‘Today, there’s no place to hide.’
Product Differentiation –
By infusing their products with SCR‐
enabled SC•Kn at item‐level, Brands 
and their Suppliers enhance the value of 
their products and services.
 “If you don’t know where and how your product is made, you don’t know your risk!” Randal Fischer, SCR Technologies.
 In the traditional economy, “… businesses’ access to consumers was limited to media and retail channels… Very few 
businesses could afford to own their own direct‐to‐consumer channels… By contrast, in today’s world of internet‐powered 
platforms, any business can engage with consumers directly, capturing data about their preferences, connecting them with 
external producers and offering personalized services that provide individual customers with unique value. In effect, 
every company can now be an advertising company.” Platform Revolution © 2016 by G. Parker, M. Van Alstyne and S. Choudary.
COMPANY OVERVIEWCOMPANY OVERVIEW
SCR™ Internet for Products™ – Mission, Purpose, Solution, Technology
Copyright © 2016 SCR Technologies, Inc. All rights reserved. SCR solutions are protected by U.S. 
Patents 8,819,026; 8,918,430; and 9,081,850; additional patents pending.                                   
info@scrti.com   
Mission
Purpose
Solution
Technology
 By treating supply chains as complex adaptive 
ecosystems, SupplyLens™ creates a Supervised 
Supply Network™ (SSNW), offering a new kind of 
platform‐based connections  Transformational 
transparency for products in global economy 
Prove the Positive In Your Product™.
 Enterprise platform offers access to all Suppliers,              
who anonymously inform Brands, ‘I exist,’ and to 
Brands, who inform Suppliers, ‘These are my information 
requirements for products you make’  Core interaction    
is this information‐exchange  Gives new voice to     
both Brands and Suppliers.
 Central asset of platform is access to Brand‐Supplier 
networks and to new kinds of interactions made 
possible by this access. Suppliers confidentially inform 
platform of their tier‐1 connections  Platform 
algorithms build SSNW  Brands broadcast ‘My 
Information Requirements’ to SSNW  Suppliers report 
compliance with Brands’ requirements  Key metric, 
at startup, is rate of SSNW‐graph build.
 SCR™ Internet for Products™ rides atop industrial 
internet and alongside Internet of Things  Uses 
SCR’s patented form of object unique identifier; a form 
of hidden Markov model at back‐end; patent‐pending 
objects for building SSNW and storing product‐item 
data.
 For level of individual product‐item, ProductLens™
app is the tool consumers (and other stakeholders) 
use to access information that companies expose with 
SupplyLens™  Unique Supervised Supply Path™ 
 Unique product‐item  Know what you’re voting 
for if you buy this product.
 Customer platform connects people – consumers, 
investors, NGOs, lenders, insurers, ratings agencies, 
others – to Brands and Suppliers  Core interaction is 
sharing of companies’ new kinds of product 
information in exchange for users’ expressed interests 
in these metrics  Transforms advertising.
 Central asset of consumer platform is access by Brand 
and customer to each other, enabled at product‐item 
level  New kinds of brand engagement  New 
feedback channel from users to Brands  People 
express interest in particular Where & How metrics 
about products; and make better informed purchase 
decisions  Companies learn much about specific 
consumer behaviors.
 User scans product code with ProductLens™  Pulls 
item‐specific information from SupplyLens™  SCR‐
tagging, effectively, travels with product from true 
origins to customer’s shopping cart  Patent‐pending 
Supply Chain Integrity Rating™ (and other metrics) 
at users’ fingertips.

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SCR_Company Overview_Platform_v-1.3

  • 1. TRANSFORMATIONAL TRANSPARENCY  SCR’s patented technology provides a transformational, new  information‐economics platform for the global economy  Revealing  quarantined information impounded in siloed, complex supply chain  environments  SCR™ Internet for Products™.    Enterprise‐facing SupplyLens™ technology exploits the hidden  network (graph, topology) structure of abstract supply chains to enable  supply chain actors – both Brands and Suppliers – collaboratively and  securely, to propagate desired metrics through their jointly‐operated  networks and to bind those metrics to the product‐items jointly created   Information‐optimization of supply chain networks, as complex  adaptive systems.  Stakeholder‐facing ProductLens™ technology expands producer  network effects by adding further, powerful consumer network effects   Companies tell, and consumers (and all nature of stakeholder) learn,  the Story of A Product™ at product‐item level for all kinds of products  and any complexity of supply chain.  SCR‐enabled Supply Chain Knowledge (SC•Kn) for any nature                              of deeply‐chained information  Risk metrics of any kind;  sustainability metrics; compliance/authenticity metrics; etc. VERSUS TODAY’S SCM & SC RISK SYSTEMS  Conventional supply chain management (SCM) systems focus                        on logistics/cost optimization. Newer                                                                           SCM systems focus on estimation                                                                                     of location‐specific risk and its                                                                                          systemic impact. SCR                                                                                                  systems create novel,                                                                                                         deeply chained                                                                                                      knowledge – and                                                                                            event‐awareness – at granular,                                                                                                                  product‐item                                                                                                                     level. WHAT DO OUR STAKEHOLDERS WANT? WHAT AM I VOTING FOR IF I BUY THIS PRODUCT? COMPANY OVERVIEWCOMPANY OVERVIEW SCR™ Internet for Products™  know where and how  your product is made  know your risks. SCR Technologies offers patented dual‐platform solutions for Brands to engage in new ways:  with Suppliers, for communicating and validating product‐information requirements, via SCR™  SupplyLens™; with all Stakeholders, for communicating rich supply chain  knowledge, SC•Kn, about where and how products are made, via SCR™ ProductLens™. www.truBridges.com BENEFITS Brand Information Channel – Suppliers send (only) their tier‐1 supply  chain connections – ‘My Connections’ – to SupplyLens™ platform, enabling  new channel for communication.        Brands use new channel to send                             ‘My Information Requirements’ to  Suppliers (patent‐pending technology). Supplier Information Channel – Securely and anonymously, Suppliers  collaboratively propagate supply chain  metrics (SC•Kn), via SupplyLens™ platform, to verify (with auditability)  that Brands’ information requirements  are fulfilled – at granular product‐item  level (patented technology). Consumer Information Channel – Via ProductLens™ platform, Brands  engage with stakeholders, providing  new kinds of supply chain knowledge  about where & how products are created  and brought to market. Users share with  Brands and others their interests and  preferences in this new knowledge. Risk Control – By knowing where & how their products  are created, Brands and Suppliers better  control their risks. They understand,  ‘Today, there’s no place to hide.’ Product Differentiation – By infusing their products with SCR‐ enabled SC•Kn at item‐level, Brands  and their Suppliers enhance the value of  their products and services.
  • 2.  “If you don’t know where and how your product is made, you don’t know your risk!” Randal Fischer, SCR Technologies.  In the traditional economy, “… businesses’ access to consumers was limited to media and retail channels… Very few  businesses could afford to own their own direct‐to‐consumer channels… By contrast, in today’s world of internet‐powered  platforms, any business can engage with consumers directly, capturing data about their preferences, connecting them with  external producers and offering personalized services that provide individual customers with unique value. In effect,  every company can now be an advertising company.” Platform Revolution © 2016 by G. Parker, M. Van Alstyne and S. Choudary. COMPANY OVERVIEWCOMPANY OVERVIEW SCR™ Internet for Products™ – Mission, Purpose, Solution, Technology Copyright © 2016 SCR Technologies, Inc. All rights reserved. SCR solutions are protected by U.S.  Patents 8,819,026; 8,918,430; and 9,081,850; additional patents pending.                                    info@scrti.com    Mission Purpose Solution Technology  By treating supply chains as complex adaptive  ecosystems, SupplyLens™ creates a Supervised  Supply Network™ (SSNW), offering a new kind of  platform‐based connections  Transformational  transparency for products in global economy  Prove the Positive In Your Product™.  Enterprise platform offers access to all Suppliers,               who anonymously inform Brands, ‘I exist,’ and to  Brands, who inform Suppliers, ‘These are my information  requirements for products you make’  Core interaction     is this information‐exchange  Gives new voice to      both Brands and Suppliers.  Central asset of platform is access to Brand‐Supplier  networks and to new kinds of interactions made  possible by this access. Suppliers confidentially inform  platform of their tier‐1 connections  Platform  algorithms build SSNW  Brands broadcast ‘My  Information Requirements’ to SSNW  Suppliers report  compliance with Brands’ requirements  Key metric,  at startup, is rate of SSNW‐graph build.  SCR™ Internet for Products™ rides atop industrial  internet and alongside Internet of Things  Uses  SCR’s patented form of object unique identifier; a form  of hidden Markov model at back‐end; patent‐pending  objects for building SSNW and storing product‐item  data.  For level of individual product‐item, ProductLens™ app is the tool consumers (and other stakeholders)  use to access information that companies expose with  SupplyLens™  Unique Supervised Supply Path™   Unique product‐item  Know what you’re voting  for if you buy this product.  Customer platform connects people – consumers,  investors, NGOs, lenders, insurers, ratings agencies,  others – to Brands and Suppliers  Core interaction is  sharing of companies’ new kinds of product  information in exchange for users’ expressed interests  in these metrics  Transforms advertising.  Central asset of consumer platform is access by Brand  and customer to each other, enabled at product‐item  level  New kinds of brand engagement  New  feedback channel from users to Brands  People  express interest in particular Where & How metrics  about products; and make better informed purchase  decisions  Companies learn much about specific  consumer behaviors.  User scans product code with ProductLens™  Pulls  item‐specific information from SupplyLens™  SCR‐ tagging, effectively, travels with product from true  origins to customer’s shopping cart  Patent‐pending  Supply Chain Integrity Rating™ (and other metrics)  at users’ fingertips.