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Jewellarena vibes incanalysis7ps

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  • 1. Visually Impaired Brotherhood for Excellent Services (VIBES)
    Vibes Inc. 7P’s Case Analysis
    Jewell A. Arena
    Ateneo Graduate School of Business
    May 2010
  • 2. What are the 7 P’s of Marketing
    PRODUCT: Therapeutic Massage
    PMT=Adult
    PRICE: Affordable from Php 130 to
    Php 290
    PROMO: Discounts and Saturday and Sunday Promo
    POSITIONING :
    “Our share in nation-building through the art of therapeutic massage”.
    PLACE: Malls & Town centers
    PROCESS & PEOPLE: Massage & Blind People
  • 3. Vibes Inc. (Visually Impaired Brotherhood for Excellent Services)
    Jewell A. Arena
    Ateneo Graduate School of Business
    May 2010