Jewellarena10 stepbystepmarketingplan 6.20.2010


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Jewellarena10 stepbystepmarketingplan 6.20.2010

  1. 1. MARKETING PLAN <br />by Jewell A. Arena<br />
  2. 2. 2<br />10 STEP Marketing Plan for TREASURED LOGISTICS INC.<br />Jewell A. Arena<br />June 2010<br />TREASURED<br />
  3. 3. 5 Steps for Part 1(PTM and positioning)<br />Identify your target (PTM)<br />What do they need (NWE)<br />What are they choices (competitors)<br />Where is the opportunity (gap)<br />How big is the market (3Cs)<br />
  4. 4. 5 Steps for Part 1 (PTM and Positioning)<br />Treasured Logistics Inc. PTM are importers and exporters.<br />Who want to deliver their goods fast, safe at a reasonable price<br />Can choose Treasured Logistics Inc.<br />
  5. 5. Cont…<br />Gap is all other brands focus on specialization on freight forwarding international only<br />The market size in Import is $45.8 Billion and in Export is $37.2 Billion. <br />
  6. 6. 5 Steps for Part 2(Marketing Mix & Strategy)<br />Product<br />Price <br />Promo <br />Place <br />Generic Winning Strategy of Mix<br />
  7. 7. 5 Steps for Part 2(Marketing Mix & Strategy)<br />Personalized Service at a Reasonable Price<br />Is 10% premium<br />Uses Personal Communication <br />Servicing nationwide and globally<br />Uses a niche approach to win<br />
  8. 8. 8<br />Positioning to the Primary Target Market<br />Part 1:<br />Steps 1 to 5<br />
  9. 9. 1.My primary target market (PTM) is..<br />PTM=93%<br />Source: <br />
  10. 10.
  11. 11. Importers Geographic Area<br />7 Countries:<br />South Korea<br />China<br />Singapore<br />Malaysia<br />Taiwan<br />Indonesia<br />Thailand<br />Germany<br />Canada and<br />USA<br />4 Countries:<br />Australia<br />New Zealand<br />Papua New Guinea<br />Vanuatu<br />
  12. 12. PTM of TLI<br />CALABARZON (7)<br />NCR (17)<br />Visayas:<br />Aklan, Boracay<br />Cebu<br />Iloilo<br />
  13. 13. Market Share in Export<br />
  14. 14.
  15. 15. 2. My PTM’s NWE<br /> Treasured<br />
  16. 16. Influencing Buyer Behaviour<br />
  17. 17. Why choose Treasured Logistics Inc.<br />
  18. 18. Competition<br />Source:<br />
  19. 19.
  20. 20. 3a. TLI has many formidable competitors<br />
  21. 21. Indirect<br />
  22. 22. Competitor’s Classification<br />Type A<br />Top 10 Players like Air 2100, DHL, UPS etc.<br />Foreign or Local with own Hub<br />Capitalization of more than<br />Type B<br />Other than Type A players<br />Without own hub, co-loader only<br />Capitalization of <br />Concentrating on import and domestic distribution<br />
  23. 23. 3. TLI is no. 1 niche in Personalized Service.<br />Fedex<br />Yusen<br />2Go<br />UPS<br />DHL<br />LBC<br />KWE<br />
  24. 24. TLI unique positioning is shown in this competitive map<br />Positioning vs. Brand Matrix<br />Many competitors in accomodating, knowledgeable &<br />well-experienced positioning. <br />
  25. 25. When GAP exist, TLI enters…<br />Importers/<br />Exporters<br />Type A Competitors<br />Provides Personalized Service at a Reasonable Price<br />
  26. 26. Why TLI is different from the other?<br />I’m different because of my people<br />
  27. 27. Treasured Logistics Inc. <br />
  28. 28. Thus, we achieved Reasonable Price!<br />People providing personalized service<br />People with Teamwork<br />People with passion of work<br />People with Initiative<br />People with dedication<br />
  29. 29. FedEx to leave Subic by June 2009<br /><br />Posted at 11/19/2008 12:25 PM | Updated as of 11/19/2008 6:09 PM<br />American logistics giant Federal Express (FedEx) is expected to be out of Subic by June 2009, <br />with the full operations of its new hub in China.<br />FedEx will transfer to its new Asia-Pacific hub at Guangzhou Baiyun International Airport in <br />southern China. "Now in the testing phase, the new Asia-Pacific Hub is expected to be fully <br />operational in the first half of 2009,“ the subsidiary of FedEx Corp said in a statement.<br />Its operations in Subic Bay will continue as it checks the Guangzhou hub's ability to process Hong Kong-Guangzhou cross border transportation, and its sort systems and flight operations.<br />Source:<br />
  30. 30. 30<br />The Marketing Mix Strategy<br />Part 2:<br />Steps 6 to 10<br />
  31. 31. Product Description<br />TLI is a service provider of freight forwarding international and domestic, brokerage, moving and storage, trucking, door-to-door service, ship agent, NVOCC and heavy equipment assistance. <br />
  32. 32. Freight Forwarder<br />Fast and Reliable forwarder<br />International and Domestic<br />With several agents abroad and locally<br />Giving updates of arrival of shipments 24/7<br />
  33. 33. Brokerage<br />Computes accurately your duties and taxes<br />Advices you of the current BOC regulations to avoid penalties and additional duties and taxes<br />Free consultation on import and export procedures<br />
  34. 34. Moving and Storage<br />
  35. 35. 7. Price – TLI uses fixed mark-up pricing strategy.<br />
  36. 36. 8a. Promo<br />
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41. DHL<br />
  42. 42. Competitor’s Promo<br />2GO BAGSAK PRESYO SA CARGO2GO continues to expand their time-defined, time-priced 136 services by covering all the bases offering flexible solutions, providing industry know-how, and integrated services for the customer’s diverse needs.<br />Become a DHL Customer today!<br />Our express services come with world-class customer service and online tools that make it easy for you to manage and track shipments.<br />Ship with DHL Express TODAY, you’ll get a Php200 Sodexho Gift Certificate.<br />Offer last until 31st August 2010 only<br />SIMPLIFY YOUR IMPORTSWITH DHL<br />Send your imports through DHL and be rewarded!<br />Plus get free Import Toolkit with online tools & top tips.<br />
  43. 43. 9. Place<br /> NATIONWIDE<br />GLOBAL<br />
  44. 44. Service is thru Air, Land and Water<br />TLI<br />
  45. 45. 10. TLI is a niche leader<br />TLI’s main strategy is to dominate the niche market of corporation, sole proprietor and individual using personalized service at a reasonable price.<br />It benefits from the differentiation of TLI.<br />
  46. 46. References<br /><br /><br /><br /><br /><br /><br /><br />
  47. 47. MARKETING PLAN <br />by Jewell A. Arena<br />