This document discusses trends in tourism in Flanders and identifies several new trends: 1. The rise of social and local new media over mass media 2. A shift from industry-driven to tourist- and locally-driven suppliers 3. A movement from mass tourism to niche segmentation of consumers 4. A focus on high-quality experiences over simply visiting attractions 5. An emphasis on ethical tourism that benefits communities over pain or need It suggests that Flanders can guide tourism by acting as a "trend compass" and creating a trend curator or tank to identify, analyze, and share emerging trends.