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Trends 20101025

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    Trends 20101025 Trends 20101025 Presentation Transcript

    • trends in toerisme toerisme vlaanderen als kompas? J. Bryon, 25.10.2010
    • “trends”
    • Ecology Outdoors Mobile Cultural Back to basics rebooting Hightech luxe Price Ethics Tradition and Internet Social love Communi cohesion 2.0 ties Reallife Solidarity Safety Creative cooking Surprise Environmental Relax ing, balance, improvements wellness Themed Mediors environments 3-generation 4
    • © http://www.marketingspot.com/2009/06/can-you-be-a-successful-entrepreneur/
    • new media mass > social > local
    • © http://www.melvin-online.nl/seo-social-media/
    • new suppliers industry > tourists > locals
    • groups individuals commercial alternative domestic guiding guiding event official residential guiding guiding guiding coach independent private international guiding guiding guiding
    • betrouwbaarheid emancipatie ontevredenheid lokaal authentiek achter de schermen
    • new consumers mass > segmentation > niches
    • the long tail (Chris Anderson)
    • new experiences quality > experience > change
    • the chocolate progression Transformatie Belevenissen/ ervaringen Diensten Producten Grondstoffen Based on Pine & Gilmore (1999)
    • new ethics pain > need > gain
    • © http://www.peoplefirsthr.com/services/our-services/career-management/career-development.html
    • © http://www.scheepvaartmuseum.nl/collectie/wegwijzer/instrumenten
    • uitdagingen en kansen intern b2b b2c new media mass > social > local new suppliers industry > tourists > locals new consumers mass > segmentation > niches new experiences quality > experience > change new ethics pain > need > gain
    • trend curator
    • trendtank • trend spotting • trend analysis & translation • trend sharing (-rapport, -dag, -brief, …) “In the past you were what you owned. Now you are what you share.” (Charles Leadbetter)
    • ©
    • @jeroenbryon Jeroen Bryon jeroenbryon