The Ecosystem of Lifecycle Marketing
A deep dive into the different aspects of lead generation, marketing automation, lead and customer scoring, and engagement profiles, sponsored by the Marketing Tech Blog and Right On Interactive. Lifecycle marketing is the new approach to how to do business. Are you retaining customers and not just getting them? Are you scoring customers based on their engagement with your brand? Are you gauging how well you are doing? Are your prospects coming back to your site? These are the types of questions that you need to be asking. Marketing automation is a great way to manage all of this different information in one place. It's also a great way to integrate sales and marketing collateral, data, and information so that they teams can become more symbiotic. The marketing funnel isn't linear anymore - it's a whirlwind of data and multiple touch points before the customer even thinks about reaching out to you. Are you using a marketing automation tool? If so, which one? How does it help? What problems are you finding?
