Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
A Sweet Summer For Leverage
1. For Immediate Release:
Jennifer Brabson | Account Executive
Leverage Marketing Group
117-119 S Main St, Newtown, CT 06470
T 203.270.6699 x109 | M 203.528.7306
E: Jennifer@leverage-marketing.com
Twitter LMGJen | Facebook LMG
A Sweet Summer for Leverage
Leverage Utilizes Proven Promotions in Successful Southern Iced Tea Tour
(Newtown, CT, August, 2011) - Local B2B marketing firm, Leverage Marketing Group, recently
concluded a ten week promotion with iced tea company Luzianne, touring eight southern states and
offering consumers samples of freshly brewed sweet, unsweetened and green iced teas.
The Specially Blended Tour began in late May, targeting consumers of all ages at major festivals and
retail locations. Brand Ambassadors and tour managers offered six ounce tea samples, games, and
prizes. The Specially Blended team traveled to each location in a wrapped RV, which is the grand prize in
the "Specially Blended Sweepstakes." Aimed to hit the core markets that Luzianne is most recognized,
the tour stopped in a diverse range of southern states from Texas to Georgia.
Leverage employees managing the account participated in the southern tour, helping Luzianne distribute
more than 250,000 samples of tea and $82,500 worth of coupons. CEO Tom Marks, participated on-
location for much of the tour. "We had fantastic weather and met some amazing people" Marks said.
"The tour ran pretty smoothly and our team had the set-up down to a science. This tour was a well-oiled
machine."
Along with face-to-face interactions, Leverage utilized social media platforms such as Facebook and
Twitter to generate press, publicity and a large number of cost-efficient impressions from
consumers. Leverage Account Executive, Jennifer Brabson, was at the helm of all social media for the
promotion. "Social Media is definitely a word-of-mouth device that has amplified our message across
10 iced tea drinking markets. Creating events and letting our fans know that we were coming to their
town, definitely helped us on-location" she claimed.
Leverage hopes to "sweeten" the tour up even more in 2012, and looks to offer even more locations,
giveaways and online events for next summer's tour.
About Leverage Marketing Group
The Leverage Marketing Group is an integrated and social communications agency located in Newtown,
CT. Committed to a full-view strategic approach, proven processes and multidisciplinary tactics,
Leverage serves national and local B2B and B2C clients, such as Sealed Air Corp., Hostess and Reily
Food Company. In 2009, Leverage celebrated its 25th anniversary.
If interesting in contacting Social Media Account Executive Jennifer Brabson at Leverage Marketing
Group contact: 203.270.6699 or email at Jennifer@lev-mg.com.