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A Sweet Summer For Leverage


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Leverage recently wraps up highly publicized and promoted ten-week wet sampling mobile tour with iced tea company Luzianne.

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A Sweet Summer For Leverage

  1. 1. For Immediate Release:Jennifer Brabson | Account ExecutiveLeverage Marketing Group117-119 S Main St, Newtown, CT 06470T 203.270.6699 x109 | M 203.528.7306E: Jennifer@leverage-marketing.comTwitter LMGJen | Facebook LMG A Sweet Summer for LeverageLeverage Utilizes Proven Promotions in Successful Southern Iced Tea Tour(Newtown, CT, August, 2011) - Local B2B marketing firm, Leverage Marketing Group, recentlyconcluded a ten week promotion with iced tea company Luzianne, touring eight southern states andoffering consumers samples of freshly brewed sweet, unsweetened and green iced teas.The Specially Blended Tour began in late May, targeting consumers of all ages at major festivals andretail locations. Brand Ambassadors and tour managers offered six ounce tea samples, games, andprizes. The Specially Blended team traveled to each location in a wrapped RV, which is the grand prize inthe "Specially Blended Sweepstakes." Aimed to hit the core markets that Luzianne is most recognized,the tour stopped in a diverse range of southern states from Texas to Georgia.Leverage employees managing the account participated in the southern tour, helping Luzianne distributemore than 250,000 samples of tea and $82,500 worth of coupons. CEO Tom Marks, participated on-location for much of the tour. "We had fantastic weather and met some amazing people" Marks said."The tour ran pretty smoothly and our team had the set-up down to a science. This tour was a well-oiledmachine."Along with face-to-face interactions, Leverage utilized social media platforms such as Facebook andTwitter to generate press, publicity and a large number of cost-efficient impressions fromconsumers. Leverage Account Executive, Jennifer Brabson, was at the helm of all social media for thepromotion. "Social Media is definitely a word-of-mouth device that has amplified our message across10 iced tea drinking markets. Creating events and letting our fans know that we were coming to theirtown, definitely helped us on-location" she claimed.Leverage hopes to "sweeten" the tour up even more in 2012, and looks to offer even more locations,giveaways and online events for next summers tour.About Leverage Marketing GroupThe Leverage Marketing Group is an integrated and social communications agency located in Newtown,CT. Committed to a full-view strategic approach, proven processes and multidisciplinary tactics,Leverage serves national and local B2B and B2C clients, such as Sealed Air Corp., Hostess and ReilyFood Company. In 2009, Leverage celebrated its 25th anniversary.If interesting in contacting Social Media Account Executive Jennifer Brabson at Leverage MarketingGroup contact: 203.270.6699 or email at