Globalization project for The Rise of Starbucks

1. Globalization of iPods
By Jennifer Bryan-Ashwell

2. Tony Fadell
Former employee of General Magic and Phillips
Wanted a new MP3 player that was different from the “bulky flash memory-
based” MP3 players Rio and other companies made
Fadell wanted to deliver a small hard drive-based player that was linked with a
content delivery system where users could legally obtain and download music.
Approached RealNetworks and Phillips in 2000 with his idea
Fadell turned to Apple, which years before had sworn off consumer electronics
after their unsuccessful Pippin and Newton.
The executives at Apple were very enthusiastic about implementing Fadell's
plan at AppleHe was hired in early 2001 and was given a development team
of around thirty people and a deadline of one year to release a successful

3. PortablePlayer
Fadell shopped around for an existing player to use as the basis of the Apple
player. After briefly looking at Rio and Creative, the team found PortalPlayer, a
new company that had not yet released a full product.
PortalPlayer was assisting other companies to develop MP3 players based on
common software.
Before Apple > IBM
The executives at PortalPlayer did not like the chances of IBM releasing a
consumer MP3 player, so they jumped at Apple's offer to design their
player's software exclusively.

4. Problems With PortablePlayer
the players did not support playlists larger than ten songs
did not have equalizers
batteries lasted for less than three hours
Ben Knauss, "Most of the time building the iPod was
spent finishing [PortalPlayer's] product."

5. The First iPod
5 GB Toshiba hard drives that were the
size of a quarter
ARM processors
An operating system from Pixo
A large high resolution display
A lithium polymer battery
The most recognizable aesthetic feature
of the device - the scroll wheel.
a capacity of thousands of songs.
Instead of using skip buttons, a user
could spin a wheel on the front of the
device to scroll through a list of songs
and menus
Easier than other brands

6. Other iPods Made After the First
3rd Generation iPod (2003)
iPod Mini (January 2004)
4th Generation iPod (Late 2004)
iPod Shuffle (January 2005)
iPod nano (September 2005)
2006 --> iPod nano in color and a smaller iPod shuffle
iPhone (2007)

7. September 5, 2007
New Line of iPods

8. iPhone 3G (July 2008)
Complete line update September 8, 2008
Colored Shuffles
Nano design changed and became avaiable in more colors
iPad (2010)
all models are always being perfected

9. iPods
They are sold world wide
Made outside the US
Cheapest iPods are only $49
Can get them at multiple retailers, besides just an Apple Store
iTunes works with all computers (Macs and Windows)
iTouch and iPhone have various apps
many are free like Facebook, Skype, Twitter

10. How iPods Affect Me
Listen to my iPod or iTunes daily
I can listen to my favorite bands easily
It helps me with assignments and keeping up with
new artists
Keeps me occupied when I do not feel like doing
anything