A small look into the development side of Darwin Analytics. Notes: https://gist.github.com/jelmersnoeck/5005575

1. M O R E I N SI G H TS, L E SS ME T R I CS.

2. The tree has
all the answers.

3. data sources

4. magic
data sources

5. profit++
magic
data sources

6. Overview & insights
Advice
Future

7. Overview & insights
Advice
Future

8. Overview & insights
Advice
Future

9. Answers to what?

10. Effect
Which channel is most effective
in reaching your marketing objectives?

11. Cost
Which channel is most cost-efficient
in reaching your marketing objectives?

12. Evolution
How am I evolving towards
my marketing objectives?

13. Answers for who?

14. Mark Eaters

16. Third party
connections
data sources

17. Business logic layer
magic

18. Business logic layer
Harvesters Processors

19. Business logic layer
Harvesters Processors

20. Business logic layer
Harvesters Processors

21. Business logic layer
Harvesters Processors

22. Business logic layer
Harvesters Processors

23. Business logic layer
Harvesters Processors

24. Presentation layer
profit

25. Future: API layer

26. “#TDD is the process of describing what code
should do before writing it. Saying that you
can’t do that is saying that you can’t think!”
~ @everzet

27. Fail fast, succeed faster.
130+ tests, 350+ assertions
Still too low (no functional tests)

28. “Ink is better than memory”
phpDocumentor 2
16k+ ncloc
8k+ cloc

29. Vagrant

30. Vagrant
dependencies

31. Vagrant
dependencies
easy configuration

32. Parallelization

33. Parallelization
Multiprocessing

34. Parallelization
Multiprocessing
Streaming

35. Parallelization
Multiprocessing
Streaming
Message Queue

36. Machine learning

37. Build server

38. Whoops, there’s my exit!
@jelmersnoeck